CreativeX: Optimizing Your Visual Marketing Performance

On today’s episode of Uncooked, my guest is Anastasia Leng founder of the creative measurement platform CreativeX. They measure the performance of your visual marketing assets and considering 84% of marketing is visual, it’s important to understand what is really working hard for your media money. …

Gideon’s Bakehouse: A Palatable Love Letter To A Community

This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attrib…

HAYVN Coworking: It Takes More Than Free Coffee to Build a Professional Community

On today’s episode of Uncooked, Felicia Rubinstein shares her inspiration for creating a coworking space for women professionals to connect, create and get stuff done. We discuss the importance of building the HAYVN brand beyond an office space, by delivering valuable resources businesses need to s…

Find Your Formula to Emotional Branding with Admanity

You know what they say, a way to a consumer’s wallet is… through their heart? At least that’s what emotional marketing expert Brian Gregory has found when creating Admanity’s algorithm for The ADMANITY® Protocol. In this episode of Uncooked we’re diving into the feelings behind the decisions we mak…

Uncorking Loyalty with Miner Family Winery

There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the…