There’s a reason why wine is often associated with simple, refined pleasures. At the root of any winery business is a passion for simplicity, which Dave Miner communicates in his brand purpose of “fermenting grapes into wine and making people happy.” This week on Uncooked, I’m sitting down with the founder of Miner Family Wines, a Napa Valley Winery specializing in unforgettable wine experiences that lend themselves to long-term customer loyalty.  

Some highlights of what we cover:

• How simplicity and refinement can be communicated in business systems and brand purpose
• Why entrepreneurship can be a delicate balance of risk and confidence
• How to apply lessons from Jazz music to your customer experience
• Why Dave loves innovation but sticks to tradition within his organization
• What a wine-stained guitar can do for long-term customer loyalty

About Dave Miner:

Dave Miner, born and raised in Chicago, lived for several years in Southern California before staking his claim in Napa Valley. Though he had grown up with an appreciation of good wine, it was a mixed case given to him as a 21st birthday gift that got his collection going, or as he puts it, his “habit formed.” Still, he says it never even crossed his mind to work in the wine industry until his uncle called upon him to help run his new venture. We’re sure glad he said yes! So, after several years spent working in the software industry, Dave made the switch and began his odyssey in the wine business in 1993 as President of Oakville Ranch Vineyards.

In 1999, he purchased the winery facility and launched his label, beginning with the 1996 vintage, to critical acclaim and quickly solidified his position as a serious new vintner in Oakville.

You can learn more about Miner Family Wines here: https://minerwines.com/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.