This week baker, creative and self-appointed “Sublime Prince of the Esoteric Order of Cookie” Steve Lewis, shares his entrepreneurial journey to creating a local gem called Gideon’s Bakehouse. We dive into his obsessive 15-year process of creating the perfect chocolate chip cookie and how he attributes the addition of an immersive Disney Springs location to the groundswell of loyal customers of The East End Market in Orlando. We’ll break down insights into the role of social media and the platform he’s built for creativity and experiential branding so unique - it stands out even among the magic of Disney. This is a story about a kid baker from 1898 called Gideon and a palatable love letter to a Central Florida community.

Some highlights of what we cover:

• How an immersive experience started with understanding how Steve wanted people to feel in his space
• How the Gideon’s Bakehouse brand reveals their raw truth in obsessing over the visual details
• Why a bakery is just the beginning of the Gideon story

About Steve Lewis:

Steve is the owner and creator of Gideon’s Bakehouse. His story began in sadness at a young age when he realized his community was lacking a great chocolate chip cookie. As a result, he is the one that took 15 years to create the Gideon’s Cookie because A) it is a uniquely difficult recipe or B) he is a terrible baker. The truth likely lies between the two. He will tell you the secret ingredient in a Gideon’s Cookie is his tears. Outside of the kitchen, Steve is a vocal music major that enjoys photography, collecting books, and watching cartoons. He loves all animals and has two weird cats, Vincent the Poet, and Savant the White.

Check out Gideon’s here:

https://gideonsbakehouse.com/

If you’re a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.