Dan Monheit is the co-founder and strategy director of Hardhat; one of Australia’s most innovative creative agencies. Like me, Dan is fascinated with human behaviour, decision making, optimal learning, story-telling and more specifically, the science of selling stuff. This was another interesting chat with yet another inspirational human. Enjoy.

Dan Monheit is the co-founder and strategy director of Hardhat; one of Australia&rsquo;s most innovative creative agencies. Like me, Dan is fascinated with human behaviour, decision making, optimal learning, story-telling and more specifically, the science of selling stuff. This was another interesting chat with yet another inspirational human. Enjoy.

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

 

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
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The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.

The You Project

The You Project is a 30-90 minute dose of inspiration and education hosted by Craig Harper with great stories, ideas, strategies and lessons from high-performers in sport, business, science, media and health.
&nbsp;

#728 The Science Of Selling Stuff - Dan Monheit

Patrick is back at the TYP desk and this time we diverge from the typical tech conversation and find ourselves ruminating on all things psychology, emotions, sociology, human behaviour and a modicum of tech, just so he doesn’t feel totally redundant. LOL. Enjoy.

Patrick is back at the TYP desk and this time we diverge from the typical tech conversation and find ourselves ruminating on all things psychology, emotions, sociology, human behaviour and a modicum of tech, just so he doesn&rsquo;t feel totally redundant. LOL. Enjoy.

#2233 An Analogue Conversation - Patrick Bonello

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/a823dfed-a924-4970-8884-b4d100054854/transcript

The psychology of value, or perhaps more accurately ‘perceived value’ has been a curiosity of mine for years. Why would somebody pay $10,000 for a handbag? Is it 50 times better than the $200 handbag? Why would somebody happily pay $500 for a training session (it’s more common than you think) but complain about a $7 coffee? Why would somebody pay $1 million for a car that does pretty much the same thing as $50,000 car? And costs 40 grand for a service! Why does art from a world famous artist fail to sell for a tiny percentage of the actual price when it is placed in a context that people don’t expect to see it in? In this episode, Bobby and I explore all this and more. Enjoy.

The psychology of value, or perhaps more accurately &lsquo;perceived value&rsquo; has been a curiosity of mine for years. Why would somebody pay $10,000 for a handbag? Is it 50 times better than the $200 handbag? Why would somebody happily pay $500 for a training session (it&rsquo;s more common than you think) but complain about a $7 coffee? Why would somebody pay $1 million for a car that does pretty much the same thing as $50,000 car? And costs 40 grand for a service! Why does art from a world famous artist fail to sell for a tiny percentage of the actual price when it is placed in a context that people don&rsquo;t expect to see it in? In this episode, Bobby and I explore all this and more. Enjoy.

#2232 What Are Things Worth? - Bobby Cappuccio

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/01468f01-dd82-4a09-a790-b4cf00afbd98/transcript

Wow this was interesting. In nine years of the podcast, we have never had a conversation about guilt. And this was an eye-opener. Dr Jennifer Reid is a board-certified psychiatrist, author and clinical assistant professor of psychiatry at the University of Pennsylvania. Columbia-educated and UCLA-trained, her work focuses particularly on women’s mental health, mood disorders and the psychology of guilt. She is the author of Guilt Free: Reclaiming Your Life from Unreasonable Expectations, which explores how perfectionism, over-responsibility and unrealistic expectations can turn guilt from a useful moral emotion into a chronic psychological burden. Enjoy.

Wow this was interesting. In nine years of the podcast, we have never had a conversation about guilt. And this was an eye-opener. Dr Jennifer Reid is a board-certified psychiatrist, author and clinical assistant professor of psychiatry at the University of Pennsylvania. Columbia-educated and UCLA-trained, her work focuses particularly on women&rsquo;s mental health, mood disorders and the psychology of guilt. She is the author of Guilt Free: Reclaiming Your Life from Unreasonable Expectations, which explores how perfectionism, over-responsibility and unrealistic expectations can turn guilt from a useful moral emotion into a chronic psychological burden. Enjoy.

#2231 The Science of Guilt - Dr. Jennifer Reid

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/e2b56cb1-d7ee-4a01-8f3e-b4ce00279347/transcript

#728 The Science Of Selling Stuff - Dan Monheit

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