Many cults don't look like cults, and many cult members would never consider themselves to be members. Most people think cults happen somewhere else... to other people. But cult-like dynamics can emerge almost anywhere humans gather around identity, certainty, emotion and power. In this episode, I explore the psychology of cults, coercive control groups and modern tribalism - from religion and politics to wellness culture, online communities and self-help movements. Why do intelligent people get pulled into unhealthy systems? How does manipulation happen gradually? And why are humans so vulnerable to certainty, belonging and charismatic leadership?