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Episode 98: How Ag Retail Will Be Judged By Farmers and Employees On Their Tech Use

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In the next two to three years, Drew Garretson, Senior Director of Digital Experience at Ceres Solutions, believes we will be beyond just technology adoption, and the industry will have transitioned to a time of technology judgement. Customers and employees will start evaluating who they do business with and who they work for on their technology use.

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