Tyler Mitchell, agronomy account manager at River Valley Cooperative in Davenport, Iowa, details the daily complexities he and his team unravel for farmers as they serve as boots on the ground.

Tyler Mitchell, agronomy account manager at River Valley Cooperative in Davenport, Iowa, details the daily complexities he and his team unravel for farmers as they serve as boots on the ground.

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop podcast hosts conversations with retailers and industry leaders on top-of-mind topics affecting ag retail today and in the future

The Scoop Podcast

Episode 155: Don’t Judge A Book By Its Cover In Agronomy

Ag retail is planning for 2027 earlier, with less room for error. On this episode of The Scoop Podcast, Justin Greer, national product manager for crop care at Invictus Crop Care, a Simplot company, explains how his team is watching off-patent chemistry and biologicals, and why retailers turn inventory faster than they once did. Then Rory Peddicord, services lead at WinField United, discusses how its grower finance program is evolving, why he urges producers to focus on liquidity, and what a launch one month earlier says about purchasing timelines. Hear two perspectives on the season ahead from inside ag retail.

Ag retail is planning for 2027 earlier, with less room for error. On this episode of The Scoop Podcast, Justin Greer, national product manager for crop care at Invictus Crop Care, a Simplot company, explains how his team is watching off-patent chemistry and biologicals, and why retailers turn inventory faster than they once did. Then Rory Peddicord, services lead at WinField United, discusses how its grower finance program is evolving, why he urges producers to focus on liquidity, and what a launch one month earlier says about purchasing timelines. Hear two perspectives on the season ahead from inside ag retail.

The Scoop Podcast: Earlier and Tighter - How Retail Is Planning for 2027

Ag retailers are heading into 2027 asking policymakers for one thing above all: certainty. On this episode of the Scoop Podcast, Ag Retailers Association (ARA) policy leaders Richard Gupton and Hunter Carpenter break down the issues shaping the fall agenda, just after ARA's fall board meeting in St. Louis.

Ag retailers are heading into 2027 asking policymakers for one thing above all: certainty. On this episode of the Scoop Podcast, Ag Retailers Association (ARA) policy leaders Richard Gupton and Hunter Carpenter break down the issues shaping the fall agenda, just after ARA's fall board meeting in St. Louis.

The Scoop Podcast: Ag Retail Policy Update: Rail Merger, Russian Fertilizer Tariffs, Farm Bill and Midterms

Two honorees from The Scoop's latest 40 Under 40 awardee class tackle a different side of the same challenge: making ag retail work smarter for growers. David Vail, an Insights and Analytics Specialist at Simplot Grower Solutions in Boise, Idaho, uses tools like Power BI and ArcGIS to turn sales and spatial data into fast, actionable insight for crop advisors — freeing them up to spend less time digging and more time with growers. Dakota Patton, CFO at United Prairie, a 13-location ag retailer based in Tolono, Illinois, is solving a related problem from the finance side, using Agvance and the AgVend grower portal to run a growing operation efficiently and get farmers the information they need on their schedule, not the retailer's. Together, they offer a look at how the next generation of ag retail leadership is putting data and technology to work in service of the grower relationship.

Two honorees from The Scoop's latest 40 Under 40 awardee class tackle a different side of the same challenge: making ag retail work smarter for growers. David Vail, an Insights and Analytics Specialist at Simplot Grower Solutions in Boise, Idaho, uses tools like Power BI and ArcGIS to turn sales and spatial data into fast, actionable insight for crop advisors &mdash; freeing them up to spend less time digging and more time with growers. Dakota Patton, CFO at United Prairie, a 13-location ag retailer based in Tolono, Illinois, is solving a related problem from the finance side, using Agvance and the AgVend grower portal to run a growing operation efficiently and get farmers the information they need on their schedule, not the retailer's. Together, they offer a look at how the next generation of ag retail leadership is putting data and technology to work in service of the grower relationship.

Episode 155: Don’t Judge A Book By Its Cover In Agronomy

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