Michael Masterson is the Managing Director of Everedge.  Everedge is a global advisory and transaction firm specialising in intangible assets.  An intangible asset is 'any asset that you can't kick with your shoe'.  What does this mean for you?  What levers can you pull to maximise value and reduce risk in your business (both inversely correlated)? Where is there true value in your business? What are your intangible assets?  Tune in to this amazing thought-provoking podcast to find out more.