Pickleball, padel—yes, they’re hot. Nevertheless, a third of the world’s adults are inactive—and among youth, inactivity is even more pronounced, according to McKinsey Partner Alexander Thiel. In this episode of The McKinsey Podcast, Alexander joins Global Editorial Director and Deputy Publisher Lucia Rahilly to discuss this year’s whipsawing consumer trends, as well as what sporting goods leaders can do to harness them to combat slowing growth.

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Theme music composed, performed, and produced by Joy Ngiaw