Always orbiting: How consumers plan travel experiences now

 

The travel journey used to run in a straight line: decide, research, book. Recent reveals a new approach to planning, as consumers drift between dream trips, continually rethink bookings, and revise their itineraries right up to departure. On this episode of The McKinsey Podcast, McKinsey Editorial Director Roberta Fusaro speaks with McKinsey Partners Alex Gersovitz and Margaux Constantin about how social media and TV shows are increasingly sparking trip ideas, why machine readability is the new SEO, and how companies can keep travelers excited in the period between booking and arrival.

The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

The McKinsey Podcast

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