Window or aisle? These days, if you’re at the front of the plane, you don’t have to choose: “Everything is about having direct aisle access from every seat,” says Steve Saxon, coleader of McKinsey’s Travel, Logistics & Infrastructure Practice. And that’s just one of the many ways airlines are reinventing the premium experience for a burgeoning customer segment: the affluent vacationers now occupying seats once dominated by corporate road warriors. In this episode of The McKinsey Podcast, Saxon talks with Global Editorial Director Lucia Rahilly about why premium leisure travel is on the rise, what that means for airline economics, and how it’s prompting carriers to rethink everything from pricing to service to cabin design and product innovation.

The McKinsey Podcast is cohosted by Lucia Rahilly and Roberta Fusaro.

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.