Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with <a href="https://www.mckinsey.com/our-people/michael-birshan" data-attrib-id="link-4cc38faf-23de-4517-b025-52444f7083e6">McKinsey senior partner Michael Birshan.</a>

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

Affordable luxury: It may sound like an oxymoron, but in an uncertain economy, it’s striking a chord with cautious consumers looking for value—and expecting more from the brands they buy. “Brands are actively thinking about the fact that people are shifting their spending,” according to McKinsey Senior Partner Gemma D’Auria. “If they want to stay relevant, they need to meet their customers where they are.” In this episode of The McKinsey Podcast, D’Auria and McKinsey Senior Partner Holger Harreis speak with Global Editorial Director Lucia Rahilly about , including what consumers want, where they’re finding it, and how fashion executives can use AI to enhance creativity, competitiveness, and the customer experience overall.

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

Affordable luxury: It may sound like an oxymoron, but in an uncertain economy, it&rsquo;s striking a chord with cautious consumers looking for value&mdash;and expecting more from the brands they buy. &ldquo;Brands are actively thinking about the fact that people are shifting their spending,&rdquo; according to McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/gemma-d-auria">Gemma D&rsquo;Auria</a>. &ldquo;If they want to stay relevant, they need to meet their customers where they are.&rdquo; In this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, D&rsquo;Auria and McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/holger-harreis">Holger Harreis</a> speak with Global Editorial Director Lucia Rahilly about , including what consumers want, where they&rsquo;re finding it, and how fashion executives can use AI to enhance creativity, competitiveness, and the customer experience overall.
Any unanswered questions about this episode? Send them our way at:&nbsp;<a href="mailto:TheMcKinseyPodcast@mckinsey.com">TheMcKinseyPodcast@mckinsey.com</a>
Theme music composed, performed, and produced by Joy Ngiaw.

The world is changing. Can fashion keep up?

How CEOs can navigate the new era of trade

Your AI questions, answered 

Tariff tumult. Shifting geopolitical alliances. AI acceleration. Structural shifts are reshaping global trade. On this episode of The McKinsey Podcast, McKinsey Senior Partner Shubham Singhal and McKinsey Partner Jeongmin Seong speak with Global Editorial Director Lucia Rahilly about how to adapt to the current phase of global trade reconfiguration—from where to manufacture to supply chain decisions—and how best to invest.

In the second half of this episode, McKinsey Senior Partner Kate Smaje joins Lucia to answer some audience questions from our last McKinsey Live webinar, based on the second edition of the book Rewired, about how to rewire your organization in the age of digital and AI.

This episode has been adapted from our McKinsey Live webinar series.

Tariff tumult. Shifting geopolitical alliances. AI acceleration. Structural shifts are reshaping global trade. On this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/shubham-singhal">Shubham Singhal</a> and McKinsey Partner <a href="https://www.mckinsey.com/our-people/jeongmin-seong">Jeongmin Seong</a> speak with Global Editorial Director Lucia Rahilly about how to adapt to the current phase of global trade reconfiguration&mdash;from where to manufacture to supply chain decisions&mdash;and how best to invest.
In the second half of this episode, McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/kate-smaje">Kate Smaje</a> joins Lucia to answer some audience questions from our last <a href="https://www.mckinsey.com/featured-insights/mckinsey-live/webinars/rewired-to-win-reimagining-the-enterprise-with-tech-and-ai">McKinsey Live webinar</a>, based on the second edition of the book <a href="https://www.mckinsey.com/featured-insights/mckinsey-on-books/rewired">Rewired</a>, about how to rewire your organization in the age of digital and AI.
This episode has been adapted from our <a href="https://www.mckinsey.com/featured-insights/mckinsey-live/webinars">McKinsey Live webinar series</a>.

McKinsey’s latest research on global banking demonstrates that artificial intelligence isn’t just another efficiency play for financial institutions; it represents a fundamental shift in how these companies manage costs, attract and retain customers, and stay ahead of the competition. In this episode, Ido Segev, McKinsey senior partner and Roberta Fusaro, editorial director talk about the speed with which AI is advancing, what’s holding banks back from scaling it, and the potential advantages for early movers.

Theme music composed, performed, and produced by Joy Ngiaw.

McKinsey&rsquo;s <a href="https://www.mckinsey.com/industries/financial-services/our-insights/global-banking-annual-review">latest research on global banking</a> demonstrates that artificial intelligence isn&rsquo;t just another efficiency play for financial institutions; it represents a fundamental shift in how these companies manage costs, attract and retain customers, and stay ahead of the competition. In this episode, <a href="https://www.mckinsey.com/our-people/ido-segev">Ido Segev</a>, McKinsey senior partner and Roberta Fusaro, editorial director talk about the speed with which AI is advancing, what&rsquo;s holding banks back from scaling it, and the potential advantages for early movers.
Theme music composed, performed, and produced by Joy Ngiaw.

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

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