Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

Consumers don’t trust AI advice. They turn to it anyway.
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Earning and sustaining trust in the age of AI
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How premium leisure travel is rewriting airline economics
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