Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with <a href="https://www.mckinsey.com/our-people/michael-birshan" data-attrib-id="link-4cc38faf-23de-4517-b025-52444f7083e6">McKinsey senior partner Michael Birshan.</a>

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

This is a special episode of The McKinsey Podcastcovering last week’s meeting of the World Economic Forum in Davos. McKinsey Senior Partners Becca Coggins and Shelley Stewart III speak with Global Editorial Director Lucia Rahilly about what was top of mind for CEOs—from geopolitics to leading through the AI moment to the faster-than-expected arrival of humanoid robots at scale.

Theme music composed, performed, and produced by Joy Ngiaw.

This is a special episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a> covering last week&rsquo;s meeting of the World Economic Forum in Davos. McKinsey Senior Partners <a href="https://www.mckinsey.com/our-people/becca-coggins">Becca Coggins</a> and <a href="https://www.mckinsey.com/our-people/shelley-stewart">Shelley Stewart III</a> speak with Global Editorial Director Lucia Rahilly about what was top of mind for CEOs&mdash;from geopolitics to leading through the AI moment to the faster-than-expected arrival of humanoid robots at scale.
Theme music composed, performed, and produced by Joy Ngiaw.

Special episode: 2026 Davos highlights

AI has yet to deliver the ROI many leaders expected. What are they getting wrong? “This is probably the biggest, most complex transformation we’ve seen—but it’s 80 percent business transformation and 20 percent tech,” according to McKinsey’s North America Chair Eric Kutcher. “That’s different from how most people have thought about it.” On this episode of The McKinsey Podcast, Eric speaks with Global Editorial Director Lucia Rahilly about how CEOs can deliver on AI’s revolutionary potential—and meet this “legacy moment” successfully.

Theme music composed, performed, and produced by Joy Ngiaw.

AI has yet to deliver the ROI many leaders expected. What are they getting wrong? &ldquo;This is probably the biggest, most complex transformation we&rsquo;ve seen&mdash;but it&rsquo;s 80 percent business transformation and 20 percent tech,&rdquo; according to McKinsey&rsquo;s <a href="https://www.mckinsey.com/our-people/eric-kutcher">North America Chair Eric Kutcher</a>. &ldquo;That&rsquo;s different from how most people have thought about it.&rdquo; On this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, Eric speaks with Global Editorial Director Lucia Rahilly about how CEOs can deliver on AI&rsquo;s revolutionary potential&mdash;and meet this &ldquo;legacy moment&rdquo; successfully.
Theme music composed, performed, and produced by Joy Ngiaw.

How the best CEOs are meeting the AI moment

McKinsey’s Bill Wiseman, Bob Sternfels, Martin Kellner, and Steffen Fuchs were on the ground at this year’s Consumer Electronics Show in Las Vegas. In this special episode of The McKinsey Podcast, they tell us about the tools and themes that most resonated with them—breakthrough AI applications, advances in mobility, and more.

Theme music composed, performed, and produced by Joy Ngiaw.

McKinsey&rsquo;s&nbsp;<a href="https://www.mckinsey.com/our-people/bill-wiseman" data-outlook-id="844a26c6-56e5-445d-879d-a7ed183e34ee">Bill Wiseman</a>,&nbsp;<a href="https://www.mckinsey.com/our-people/bob-sternfels" data-outlook-id="c164bfb8-dbd0-4c89-8058-78f029203f62">Bob Sternfels</a>,&nbsp;<a href="https://www.mckinsey.com/our-people/martin-kellner" data-outlook-id="7b09fb6f-bd9e-4193-b1ce-710c18f2f332">Martin Kellner</a>, and&nbsp;<a href="https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fmckinsey.com%2Four-people%2Fsteffen-fuchs&amp;data=05%7C02%7CLaurel_Moglen%40mckinsey.com%7Cdf33e4cfb6464ecf79ae08de4fa3b88e%7Ccc8936bc93824fff87cb6f55999549e7%7C0%7C0%7C639035761748268305%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=DnJwZp%2FFVsDxE3f98MIW6c1FMGI8fcyIqFuYZ0uOs0U%3D&amp;reserved=0" data-outlook-id="23477c89-e9fa-43f7-9d2c-4ba078ad7dcd">Steffen Fuchs</a>&nbsp;were&nbsp;on the ground at this year&rsquo;s Consumer Electronics Show in Las Vegas. In this special episode of&nbsp;<a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, they tell us about the tools and themes that most resonated with them&mdash;breakthrough AI applications, advances in mobility, and more.
Theme music composed, performed, and produced by Joy Ngiaw.

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

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