Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

Why transformations stall—and where only CEOs make the difference
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Is progress behind us, or is ‘plenty’ still possible?
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Made in America, again? Rethinking US manufacturing resilience
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