Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with <a href="https://www.mckinsey.com/our-people/michael-birshan" data-attrib-id="link-4cc38faf-23de-4517-b025-52444f7083e6">McKinsey senior partner Michael Birshan.</a>

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

The McKinsey Podcast features conversations with experts from global management-consulting firm McKinsey & Company, focusing on the issues that matter most in business and management.

The McKinsey Podcast

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

Our flagship series The McKinsey Podcast takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey &amp; Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

The first wave of AI adoption has been all about efficiency gains. But what happens when everyone else, using the same tools, is experiencing the same productivity improvements? Where will competitive advantage come from then? McKinsey research suggests that the companies that outperform with AI will be those that rethink customer experiences, redesign how work gets done, and build operating models that continuously adapt to change.

In this episode of The McKinseyPodcast, McKinsey Senior Partner and McKinsey Global Institute Director Tanguy Catlin explains to Editorial Director Roberta Fusaro why CEOs should shift their focus from AI-driven productivity to AI-powered reinvention. They discuss the rise of agentic AI, how competitive dynamics are changing, and why organizational transformation—not technology—is likely to be the defining challenge of the AI era.

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

The first wave of AI adoption has been all about efficiency gains. But what happens when everyone else, using the same tools, is experiencing the same productivity improvements? Where will competitive advantage come from then? McKinsey research suggests that the companies that outperform with AI will be those that rethink customer experiences, redesign how work gets done, and build operating models that continuously adapt to change.
In this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, McKinsey Senior Partner and McKinsey Global Institute Director <a href="https://www.mckinsey.com/our-people/tanguy-catlin">Tanguy Catlin</a> explains to Editorial Director Roberta Fusaro why CEOs should shift their focus from AI-driven productivity to AI-powered reinvention. They discuss the rise of agentic AI, how competitive dynamics are changing, and why organizational transformation&mdash;not technology&mdash;is likely to be the defining challenge of the AI era.
Any unanswered questions about this episode? Send them our way at:&nbsp;<a href="mailto:TheMcKinseyPodcast@mckinsey.com">TheMcKinseyPodcast@mckinsey.com</a>
Theme music composed, performed, and produced by Joy Ngiaw.

The real AI advantage 

In an era of economic uncertainty and accelerating technological disruption, creating new businesses has become less of a growth option and more of a strategic imperative. In this episode of The McKinsey Podcast, McKinsey Senior Partner Jason Bello speaks with Editorial Director Roberta Fusaro about McKinsey’s new research on corporate venture building. They examine why serial builders outperform their peers, how AI is reshaping the economics of innovation, and what leaders can do to turn experimentation into a repeatable capability.

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

In an era of economic uncertainty and accelerating technological disruption, creating new businesses has become less of a growth option and more of a strategic imperative. In this episode of <a href="https://www.mckinsey.com/featured-insights/mckinsey-podcast">The McKinsey Podcast</a>, McKinsey Senior Partner <a href="https://www.mckinsey.com/our-people/jason-bello">Jason Bello</a> speaks with Editorial Director Roberta Fusaro about McKinsey&rsquo;s new research on corporate venture building. They examine why serial builders outperform their peers, how AI is reshaping the economics of innovation, and what leaders can do to turn experimentation into a repeatable capability.
Any unanswered questions about this episode? Send them our way at: <a href="mailto:TheMcKinseyPodcast@mckinsey.com">TheMcKinseyPodcast@mckinsey.com</a>
Theme music composed, performed, and produced by Joy Ngiaw.

The serial builder advantage: Why repeat innovators win 

Long before someone takes the corner office, they need to build the skills and rapport that will help them thrive once they move in. That CEO journey is the focus of this episode of The McKinsey Podcast with McKinsey Partner Blair Epstein, Senior Partner Carolyn Dewar, Partner Julia McClatchy, and Senior Partner Vik Malhotra. They share their collective insights with Roberta Fusaro, McKinsey editorial director, about how CEOs should prepare for the role, navigate those critical early days, sustain personal and organizational performance, and continue to evolve their leadership styles.

A CEO for All Seasons book: https://www.mckinsey.com/featured-insights/mckinsey-on-books/ceo-for-all-seasons

Any unanswered questions about this episode? Send them our way at: TheMcKinseyPodcast@mckinsey.com

Theme music composed, performed, and produced by Joy Ngiaw.

Long&nbsp;before someone takes the corner office, they need to build the skills and rapport that will help them thrive once they move in. That CEO journey is the focus of this episode of&nbsp;<a href="https://www.mckinsey.com/featured-insights/leadership/what-it-takes-to-become-and-remain-an-effective-ceo">The McKinsey Podcast</a>&nbsp;with McKinsey Partner&nbsp;<a href="https://preview.mckinsey.com/our-people/blair-epstein">Blair Epstein</a>, Senior Partner&nbsp;<a href="https://preview.mckinsey.com/our-people/carolyn-dewar">Carolyn Dewar</a>, Partner&nbsp;<a href="https://preview.mckinsey.com/locations/mckinsey-client-capabilities-network/our-work/strategic-and-change-communications/the-communications-exchange">Julia McClatchy</a>, and Senior Partner&nbsp;<a href="https://preview.mckinsey.com/our-people/vik-malhotra">Vik Malhotra</a>. They share their collective insights with Roberta Fusaro, McKinsey editorial director, about how CEOs should prepare for the role, navigate those critical early days, sustain personal and organizational performance, and continue to evolve their leadership styles.
A CEO for All Seasons book: <a href="https://www.mckinsey.com/featured-insights/mckinsey-on-books/ceo-for-all-seasons">https://www.mckinsey.com/featured-insights/mckinsey-on-books/ceo-for-all-seasons</a>
Any unanswered questions about this episode? Send them our way at:&nbsp;<a href="mailto:TheMcKinseyPodcast@mckinsey.com">TheMcKinseyPodcast@mckinsey.com</a>
Theme music composed, performed, and produced by Joy Ngiaw.

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

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