Moira Vetter and Melissa Nordin, Director of Media at Modo Modo Agency, discuss the transformation of media, how digital has revolutionized targeting and measurement. Tune in rethink what you know about media and stay up to date on trends like Connected TV, ABM and more.

Episode guest: Melissa Nordin, Director of Media at Modo Modo Agency

Moira Vetter and Melissa Nordin, Director of Media at Modo Modo Agency, discuss the transformation of media, how digital has revolutionized targeting and measurement. Tune in rethink what you know about media and stay up to date on trends like Connected TV, ABM and more.
Episode guest: Melissa Nordin, Director of Media at Modo Modo Agency

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.

Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.

They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

They Say Marketing Is a Mad Man's Game...

The Marketing Madmen

There's a fine line between genius and insanity, and we're walking it. Here we talk to movers and shakers in the world of marketing and business. Host Moira Vetter looks at how the world is changing marketing — and how sometimes marketing changes the world.  Step inside the Marketing Madhouse.

There's a fine line between genius and insanity, and we're walking it.  Here we talk to movers and shakers in the world of marketing and business. Host Moira Vetter looks at how the world is changing marketing — and how sometimes marketing changes the world.  Step inside the Marketing Madhouse.

Marketing Madhouse

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
Top 2% Global Podcast
Top 100 Marketing Podcast on Apple
Radio Show on 106.3FM in Atlanta
10,000+ YouTube Subscribers

 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
<ul>
<li>Top 2% Global Podcast</li>
<li>Top 100 Marketing Podcast on Apple</li>
<li>Radio Show on 106.3FM in Atlanta</li>
<li>10,000+ YouTube Subscribers</li>
</ul>
 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

MARKETING MADHOUSE – Media Management & Measurement Mastery

MARKETING MADHOUSE PODCAST WITH ZAKIA HOLLAND

Introduction & Personal Journeys:
Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power.
Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf.

Marketing Insights:
Plant Vogtle: Carmichael discusses the marketing strategies for Plant Vogtle, recognizing the need for proactive storytelling and the challenges posed by political changes.
Commodity Marketing: The unique challenges of marketing electricity are explored, highlighting Southern Company’s role in community development and long-term planning.
Consumer Education: Emphasis is placed on educating consumers about energy efficiency and Georgia Power’s commitment to clean, reliable, and affordable energy.

Industry Evolution & Advice:
Journalism’s Shift: The shift from traditional journalism to a social media-dominated landscape is examined, noting the erosion of trust and the blurring lines between opinion and news.
Content Creation: The saturation of content creation is discussed, with a focus on the difficulty of finding an audience amidst the abundance of content.
Authentic Marketing: Authenticity and transparency are stressed as essential for effective marketing, along with the importance of understanding the product and its story.
Work Ethic & Adaptability: Hard work, continuous learning, and adaptability are highlighted as key to success in marketing and business.

Generational Perspectives & Workplace Dynamics:
The conversation also touches on generational differences in work ethic, the changing expectations of new recruits, and the importance of adapting to these changes while focusing on people.

Closing Thoughts:
The podcast concludes with insights into the influence of Southern Company on the South’s development and the value of diverse experiences in sports and life.

Introduction &amp; Personal Journeys:
<ul>
<li>Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power.</li>
<li>Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf.</li>
</ul>
Marketing Insights:
<ul>
<li>Plant Vogtle: Carmichael discusses the marketing strategies for Plant Vogtle, recognizing the need for proactive storytelling and the challenges posed by political changes.</li>
<li>Commodity Marketing: The unique challenges of marketing electricity are explored, highlighting Southern Company’s role in community development and long-term planning.</li>
<li>Consumer Education: Emphasis is placed on educating consumers about energy efficiency and Georgia Power’s commitment to clean, reliable, and affordable energy.</li>
</ul>
Industry Evolution &amp; Advice:
<ul>
<li>Journalism’s Shift: The shift from traditional journalism to a social media-dominated landscape is examined, noting the erosion of trust and the blurring lines between opinion and news.</li>
<li>Content Creation: The saturation of content creation is discussed, with a focus on the difficulty of finding an audience amidst the abundance of content.</li>
<li>Authentic Marketing: Authenticity and transparency are stressed as essential for effective marketing, along with the importance of understanding the product and its story.</li>
<li>Work Ethic &amp; Adaptability: Hard work, continuous learning, and adaptability are highlighted as key to success in marketing and business.</li>
</ul>
Generational Perspectives &amp; Workplace Dynamics:
<ul>
<li>The conversation also touches on generational differences in work ethic, the changing expectations of new recruits, and the importance of adapting to these changes while focusing on people.</li>
</ul>
Closing Thoughts:
<ul>
<li>The podcast concludes with insights into the influence of Southern Company on the South’s development and the value of diverse experiences in sports and life.</li>
</ul>

141.  MARKETING POWER

Summary: The marketing industry is undergoing significant transformations, with shorter tenures for CMOs and an influx of new agencies. Daniel Weiner, featured on “Marketing Mad,” has established himself as a vital link between marketing executives and agencies. The discussion covers the industry’s evolution, the critical role of relationships, and the challenges in a saturated market. Key points include the difficulty of selecting the right agency, the tendency of agencies to misalign expectations, and the competitive nature of the agency model. The conversation also addresses the need for flexibility, the influence of economic cycles on marketing, and the importance of understanding sales to align marketing efforts. The speakers call for a shift towards smaller, specialized agencies and stress the importance of transparency and long-term relationships.

Keywords:
Marketing Industry Evolution
CMO Tenure
Marketing Agencies
Agency-Client Relationships
Economic Cycles in Marketing
Sales and Marketing Alignment
Agency Transparency
Relationship Building
Specialized Agencies
Marketing Strategy Objectives
Remote Work Impact
Financial Pressures in Marketing
Modernizing Agencies
Fractional CMOs
Freelancers in Marketing
Authentic Communication
Evolving Marketing Roles

Summary: The marketing industry is undergoing significant transformations, with shorter tenures for CMOs and an influx of new agencies. Daniel Weiner, featured on “Marketing Mad,” has established himself as a vital link between marketing executives and agencies. The discussion covers the industry’s evolution, the critical role of relationships, and the challenges in a saturated market. Key points include the difficulty of selecting the right agency, the tendency of agencies to misalign expectations, and the competitive nature of the agency model. The conversation also addresses the need for flexibility, the influence of economic cycles on marketing, and the importance of understanding sales to align marketing efforts. The speakers call for a shift towards smaller, specialized agencies and stress the importance of transparency and long-term relationships.
Keywords:
<ul>
<li>Marketing Industry Evolution</li>
<li>CMO Tenure</li>
<li>Marketing Agencies</li>
<li>Agency-Client Relationships</li>
<li>Economic Cycles in Marketing</li>
<li>Sales and Marketing Alignment</li>
<li>Agency Transparency</li>
<li>Relationship Building</li>
<li>Specialized Agencies</li>
<li>Marketing Strategy Objectives</li>
<li>Remote Work Impact</li>
<li>Financial Pressures in Marketing</li>
<li>Modernizing Agencies</li>
<li>Fractional CMOs</li>
<li>Freelancers in Marketing</li>
<li>Authentic Communication</li>
<li>Evolving Marketing Roles</li>
</ul>

MARKETING MADHOUSE – Media Management & Measurement Mastery

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