The Marketing MadmenThe Marketing Madmen

The High-Wire Act of Balancing Creativity and Compliance in a Regulated World

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In this episode, Moira Vetter talks with Joli Murtha, Head of Integrated Brand Marketing at Truist, about being a marketing leader in the highly regulated world of banking.
Joli shares how she balances data and compliance with creativity and gut instinct, takes smart risks, and explores new platforms. She also reflects on the power of relationships throughout her career and the importance of giving back to the mentors and leaders who invested in her growth. 

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