The Marketing Madmen
Marketing Madhouse
Playlist by The Marketing MadmenThere's a fine line between genius and insanity, and we're walking it. Here we talk to movers and shakers in the world of marketing and business. Host Moira Vetter looks at how the world is changing m…27 clip(s) in playlist
Marketing Atlanta: A conversation with Alex Gonzalez
Join host Moira Vetter in conversation with Alex Gonzalez, Innovation and Marketing Officer at the Metro Atlanta Chamber and longtime friend. Alex shares his path from marketing and customer experience for brands such as GE and Equifax to the world of civic marketing and what it means to champion a…
48:56
Marketing Madhouse: Innovation Inside the World’s Largest Company
In this episode of the Marketing Madhouse, Moira is joined by Torarie Durden, former GM and Head of Marketing at Walmart Business, and executive at leading brands like Russell Athletic, ADP, NASA and McKinsey. Torarie shares how his education in advanced engineering shaped his approach to business …
53:54
The Economics and Psychology of Frenemies
In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional rel…
52:10
MARKETING MADHOUSE — Sales & Marketing Alignment, an Analyst’s Take
Andy Clement joins the Marketing Madhouse to discuss a deep career in marketing and sales—and moving from the corporate world with Kimberly-Clark into the analyst space with Gartner. Andy and Moira discuss Revenue Councils, alignment, shared sales and marketing KPIs, maturity models and human/digit…
45:19
MARKETING MADHOUSE —Sharon Harris on GenAI, Growth and the Next Generation of Marketing
In this episode, Moira sits down with Sharon Harris, founder of The Sharon Harris Collective and former CMO of Ascential and Jellyfish, and marketing executive with experience at Deloitte Consulting, Sirius XM, AOL and Microsoft. They dive into digital transformation, generative AI, data overload, …
53:38
MARKETING MADHOUSE — Evolution of Work & Skills with Marketing & Tech Recruiter Russell Herring
In this episode, Russell Herring, Director of People and Growth at Modo Modo Agency, discusses the evolution of recruiting and his 20-year career as a national executive recruiter and entrepreneur. Russell talks about the challenges of finding candidates with the right combination of ever-expanding…
51:12
MARKETING MADHOUSE-- People-First: Driving Change Through Employee Empowerment with Jason Anthoine
Moira sits down with Jason Anthoine, a seasoned consultant and communications leader in workplace culture and employee engagement. They dive into the complexities of change management and why understanding employees—the people that are your brand—is as important as relationships with customers. Tun…
47:15
MARKETING MADHOUSE—What do you do with a PhD in Marketing?
Moira Vetter catches up with Ishita Nagpal, a marketing PhD program participant at Georgia State University and an active networker. Ishita shares the story of her journey from a post-secondary education in India all the way to Atlanta, Georgia thanks to the example and active mentorship of Dr. Den…
50:19
MARKETING MADHOUSE - From Chaos to Clarity: Product Marketing Insights
In this episode, meet Fintech & SaaS Marketing Executive Jennifer Lemming. Hear about taking a principled approach to marketing and how a disciplined alignment of strategy with core values benefits organizations as well as product integrity.
49:30
MARKETING MADHOUSE — Being Your Authentic Self – As a Person and A Business
Description: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life.
44:58