In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University’s Goizueta Business School. Sandy shares insights from her book Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing has changed our relationships with brands.

In this episode, host Moira Vetter speaks with Sandy Jap, the Sarah Beth Brown Endowed Professor of Marketing at Emory University&rsquo;s Goizueta Business School. Sandy shares insights from her book&nbsp;Partnering with the Frenemy, which examines the boundaries of trust in both personal and professional relationships. They talk about the evolution of direct selling and how social media and influencer marketing has changed our relationships with brands.

TikTok, Acronyms & pretty pictures drive us mad – 30 years of common sense and no BS is what marketing should be about.

Trip Jobe & Nick Constantino, The Marketing Madmen have a passion for ensuring that your business wins because of smart marketing.

They will be sharing best practices and stupid marketing gone wrong as well as having other industry leaders share their secrets and strategies for your benefit.

They Say Marketing Is a Mad Man's Game...

The Marketing Madmen

There's a fine line between genius and insanity, and we're walking it. Here we talk to movers and shakers in the world of marketing and business. Host Moira Vetter looks at how the world is changing marketing — and how sometimes marketing changes the world.  Step inside the Marketing Madhouse.

There's a fine line between genius and insanity, and we're walking it.  Here we talk to movers and shakers in the world of marketing and business. Host Moira Vetter looks at how the world is changing marketing — and how sometimes marketing changes the world.  Step inside the Marketing Madhouse.

Marketing Madhouse

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
Top 2% Global Podcast
Top 100 Marketing Podcast on Apple
Radio Show on 106.3FM in Atlanta
17,000+ YouTube Subscribers

 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Marketing MadMen is your compass in the ever-evolving marketing landscape. Our show dives deep into the challenges, trends, and strategies that shape the industry.
<ul>
<li>Top 2% Global Podcast</li>
<li>Top 100 Marketing Podcast on Apple</li>
<li>Radio Show on 106.3FM in Atlanta</li>
<li>17,000+ YouTube Subscribers</li>
</ul>
 The Marketing MadMen isn’t just about marketing—it’s about connecting, adapting, and thriving in the madness. Tune in for insights, stories, and actionable strategies!

The Economics and Psychology of Frenemies

Marker 01

Marker 02

Marketing Madhouse Podcast With Valentina Ramirez Raudsepp

Join host Moira Vetter in conversation with Alex Gonzalez, Innovation and Marketing Officer at the Metro Atlanta Chamber and longtime friend. Alex shares his path from marketing and customer experience for brands such as GE and Equifax to the world of civic marketing and what it means to champion a city’s brand. 

Join host Moira Vetter in conversation with Alex Gonzalez, Innovation and Marketing Officer at the Metro Atlanta Chamber and longtime friend. Alex shares his path from marketing and customer experience for brands such as GE and Equifax to the world of civic marketing and what it means to champion a city&rsquo;s brand.&nbsp;

Marketing Atlanta: A conversation with Alex Gonzalez

Nick Constantino and Trip Joe sit down with David Spang of Nine Dot to explore the booming cannabis beverage industry, the myths, the marketing, and the future of THC in the Southeast. From bad actors to consumer education, this episode dives deep into regulation, branding, and why hemp-infused drinks are shaking up the alcohol market.

Join Nick Constantino and guest David Spang of Nine Dot as they break down the cannabis beverage industry, the rise of THC-infused drinks, and the marketing challenges ahead. Learn about consumer education, regulation, and why this market is exploding in the Southeast.
👉 Subscribe for more marketing insights!
📌 Learn more: Drink9.com

Key Takeaways
Cannabis beverages are disrupting the alcohol market with lower calories, faster onset, and fewer side effects.
Bad actors vs. naive players: Most issues in the hemp industry stem from lack of education, not malice.
Consumer education and regulation are critical for industry credibility.
Marketing challenges: Social media restrictions and advertising bans make brand-building tough.
Future outlook: Big players will enter soon—local brands must move fast to secure market share.

Nick Constantino and Trip Joe sit down with David Spang of Nine Dot to explore the booming cannabis beverage industry, the myths, the marketing, and the future of THC in the Southeast. From bad actors to consumer education, this episode dives deep into regulation, branding, and why hemp-infused drinks are shaking up the alcohol market.
Join Nick Constantino and guest David Spang of Nine Dot as they break down the cannabis beverage industry, the rise of THC-infused drinks, and the marketing challenges ahead. Learn about consumer education, regulation, and why this market is exploding in the Southeast. 👉 Subscribe for more marketing insights! 📌 Learn more: Drink9.com
Key Takeaways
<ol>
<li>Cannabis beverages are disrupting the alcohol market&nbsp;with lower calories, faster onset, and fewer side effects.</li>
<li>Bad actors vs. naive players: Most issues in the hemp industry stem from lack of education, not malice.</li>
<li>Consumer education and regulation&nbsp;are critical for industry credibility.</li>
<li>Marketing challenges: Social media restrictions and advertising bans make brand-building tough.</li>
<li>Future outlook: Big players will enter soon&mdash;local brands must move fast to secure market share.</li>
</ol>

Marketing Madmen talks THC, regulation, and the future

The Economics and Psychology of Frenemies

Marketing Madhouse

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