When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 

Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 



Access Full Show Notes: Here



CONNECT WITH ME  


Book a Consultation 


Watch the Show on YouTube 


Follow me on Threads


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz



Products Mentioned in this Episode 
Fwee Pudding Pots 
Korean Makeup Spatula
Dasique Pro Concealer Palette 
Missha M Perfect Cover BB Cream


Skin79’s Super Plus Beblesh Balm


Parnell Cicamanu Cushion
AHC Aura Secret Tone Up Cream 


Romand Better Than Palette
Rom&nd Juicy Lasting Tint 
Heimish Artless Glow Base


Laneige Glowy Makeup Serum



All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 
Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/trending-korean-makeup-worth-it-or-not">Here</a> 
 
CONNECT WITH ME  
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.threads.net/@lauren.kbeauty">Follow me on Threads</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a>
</li>
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<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
 
Products Mentioned in this Episode 
<ul>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/4emH4od">Fwee Pudding Pots </a></li>
<li dir="ltr" aria-level="1"><a href="https://stylestory.com.au/collections/makeup/products/korean-picasso-makeup-spatula-korean-picasso-makeup-spatula-set-professional-facial-makeup-tools">Korean Makeup Spatula</a></li>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/3UO1DTT">Dasique Pro Concealer Palette </a></li>
<li dir="ltr" aria-level="1"><a href="https://stylestory.com.au/products/missha-m-perfect-cover-bb-cream">Missha M Perfect Cover BB Cream</a></li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/4emH4od">Skin79’s Super Plus Beblesh Balm</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/40DZ6zh">Parnell Cicamanu Cushion</a> 
</li>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/3CqvU4M">AHC Aura Secret Tone Up Cream </a></li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/collections/makeup/products/rom-nd-better-than-palette">Romand Better Than Palette</a>
</li>
<li dir="ltr" aria-level="1"><a href="https://stylestory.com.au/products/rom-nd-juicy-lasting-tint">Rom&amp;nd Juicy Lasting Tint </a> </li>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/40CSIs1">Heimish Artless Glow Base</a></li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3O5pdrl">Laneige Glowy Makeup Serum</a>
</li>
</ul>
 
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

Trending Korean Makeup - Worth It or Not?

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  

Access Full Show Notes:Here



CONNECT WITH ME 


Book a Consultation 


Watch the Show on YouTube 


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz

K-Beauty News


Korea surpasses France as the top exporter of beauty products to the US this year:


Gelato Glaze Lip Mask wins Prevention Best of Beauty Award 

Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 

K-Beauty to Try:

Product mentioned:


VDL Cover Stain Perfecting Foundation

Recommendation of the Week

 Dr Rachel Ho

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/k-beauty-vs-top-trending-global-beauty">Here</a> 
 
CONNECT WITH ME 
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube </a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
K-Beauty News
<ul>
<li dir="ltr" aria-level="1">
Korea surpasses France as the top exporter of beauty products to the US this year:
</li>
<li dir="ltr" aria-level="1">
<a href="https://jellyko.com/products/jelly-ko-gelato-glaze-lip-mask">Gelato Glaze Lip Mask</a> wins Prevention Best of Beauty Award 
</li>
</ul>
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 
K-Beauty to Try:
Product mentioned:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://global.oliveyoung.com/product/detail?prdtNo=GA231020802&amp;srsltid=AfmBOoqYIVCeW5kLRGIZTOZXMBq08EFkRJzLzZ2ngs18VRfMKXB0kSyG">VDL Cover Stain Perfecting Foundation</a> 
</li>
</ul>
Recommendation of the Week
<a href="https://www.instagram.com/drrachelho?igsh=MWY1NGhmeTZpdGYxbA=="> Dr Rachel Ho</a>

K-Beauty vs Top Trending Global Beauty

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here



CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
Watch the Show on Youtube



EPISODE SUMMARY 
Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
How brands and products become certified as “natural” and/or “organic” in Korea 
Why the Korean beauty industry isn’t happy with the current regime 
Proposed changes in 2024 and future of the natural / organic industry 
Is Natural Beauty better?
Issues with the natural beauty category 

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/is-korean-beauty-natural">Here</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on Youtube</a></li>
</ul>
 
EPISODE SUMMARY 
<ul>
<li aria-level="1">Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea </li>
<li aria-level="1">How brands and products become certified as “natural” and/or “organic” in Korea </li>
<li aria-level="1">Why the Korean beauty industry isn’t happy with the current regime </li>
<li aria-level="1">Proposed changes in 2024 and future of the natural / organic industry </li>
<li aria-level="1">Is Natural Beauty better?</li>
<li aria-level="1">Issues with the natural beauty category </li>
</ul>

Is Korean Beauty Natural?

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 



Access Full Show Notes: Here


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

K-Beauty News: Microneedling in a Bottle - Scam? 

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). 

Tune in for the full discussion. 

Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 

Product discussed: Jung Sae Mool Essential Mool Cream 

New Product Releases 
Jelly Ko Dewy Glaze Toner Refill 
Jelly Ko White Truffle Souffle Serum Refill 
Jelly Ko Be Jelly Overnight Dream Serum Refill 

Tune in for the discussion on why we’re focusing on refills 

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations

Products mentioned: 
Essence / Toner: Dewy Glaze Toner
Serums: 
Jelly Ko Be Jelly Overnight Dream Serum 
Jelly Ko White Truffle Souffle Serum 
Equlib Eau Briller Serum
 Zeroid Intensive Hydrating Ampoule
Oil: Equlib Le Noir Face Oil
Moisturiser: 
Bubble Tea Steam Cream 
Zeroid Intensive Cream MD 
Occlusive:
Cherry Blossom Sleeping Mask 
Avene Cicalfate

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/microneedling-in-a-bottle-scam">Here</a>
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
K-Beauty News: Microneedling in a Bottle - Scam? 
Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food &amp; Drug Safety ("MFDS"). 
Tune in for the full discussion. 
Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 
Product discussed: Jung Sae Mool Essential Mool Cream 
New Product Releases 
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-dewy-glaze-toner-refill">Jelly Ko Dewy Glaze Toner Refill </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum-refill">Jelly Ko White Truffle Souffle Serum Refill </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-be-jelly-overnight-dream-serum-refill">Jelly Ko Be Jelly Overnight Dream Serum Refill </a></li>
</ul>
Tune in for the discussion on why we’re focusing on refills 
Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations
Products mentioned: 
<ol>
<ol>
<li aria-level="1">Essence / Toner: <a href="https://jellyko.com/products/jelly-ko-dewy-glaze-toner">Dewy Glaze Toner</a>  </li>
<li aria-level="1">Serums: </li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/be-jelly-overnight-dream-serum">Jelly Ko Be Jelly Overnight Dream Serum </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum">Jelly Ko White Truffle Souffle Serum </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://equlib.com/product/%EC%98%A4-%EB%B8%8C%EB%A6%AC%EC%97%90-%EC%84%B8%EB%9F%BC/29/category/45/display/1/">Equlib Eau Briller Serum</a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://search.shopping.naver.com/catalog/22954054490?query=%EC%A0%9C%EB%A1%9C%EC%9D%B4%EB%93%9C%20%EC%9D%B8%ED%85%90%EC%8B%9C%EB%B8%8C%20%EC%95%B0%ED%94%8C&amp;NaPm=ct%3Dm1ypbpfc%7Cci%3D1fb040902d9db3994f2b027351ee949d829f383c%7Ctr%3Dslsl%7Csn%3D95694%7Chk%3D24def64f64b79d95da62fd4aa2521fe6403a173d"> Zeroid Intensive Hydrating Ampoule</a></li>
</ul>
<ol>
<ol>
<ol></ol>
<li aria-level="1">Oil: <a href="https://equlib.com/product/%EB%A5%B4-%EB%88%84%EC%95%84-%ED%8E%98%EC%9D%B4%EC%8A%A4-%EC%98%A4%EC%9D%BC-%EC%95%B0%ED%94%8C-10ml/104/category/52/display/1/">Equlib Le Noir Face Oil</a></li>
<li aria-level="1">Moisturiser: </li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-bubble-tea-steam-cream">Bubble Tea Steam Cream </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://search.shopping.naver.com/catalog/35208712619?cat_id=50000440&amp;frm=NVSCPRO&amp;query=%EC%A0%9C%EB%A1%9C%EC%9D%B4%EB%93%9C+%EC%9D%B8%ED%85%90%EC%8B%9C%EB%B8%8C+%ED%81%AC%EB%A6%BC&amp;NaPm=ct%3Dm1yp4oc8%7Cci%3Dd286f77f90bf6f516db97f3731bb69980bf59d8c%7Ctr%3Dsls%7Csn%3D95694%7Chk%3Dfb0889c896b0130a81cf741a9719d4f893b2adee">Zeroid Intensive Cream MD </a></li>
</ul>
<ol>
<ol>
<ol></ol>
<li aria-level="1">Occlusive:</li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-cherry-blossom-sleeping-mask">Cherry Blossom Sleeping Mask </a></li>
</ul>
<ol>
<ol>
<li aria-level="2">Avene Cicalfate</li>
</ol>
</ol>

Microneedling in a Bottle - Scam?

On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY
From Law to K-Beauty: An Unexpected Path
Building a K-Beauty Empire
K-Beauty Fan Following
The Trends 
Competition in the market 
Looking ahead
Wrap up 

Watch the Episode: On YouTube 

On this episode, Lauren shares an interview she did with <a href="https://koreaproductpost.com/unlocking-the-k-wave-with-lauren-lee-interview/">KoreaProduct Post</a>, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY
<ul>
<ul>
<li aria-level="1">From Law to K-Beauty: An Unexpected Path</li>
<li aria-level="1">Building a K-Beauty Empire</li>
</ul>
</ul>
<ul>
<li aria-level="1">K-Beauty Fan Following</li>
</ul>
<ul>
<li aria-level="1">The Trends </li>
</ul>
<ul>
<li aria-level="1">Competition in the market </li>
</ul>
<ul>
<li aria-level="1">Looking ahead</li>
</ul>
<ul>
<li aria-level="1">Wrap up </li>
</ul>
Watch the Episode: <a href="https://www.youtube.com/watch?v=oKFqoi_HtgM">On YouTube </a>

How I Built My K-Beauty Businesses

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

Access Full Show Notes: Here

CONNECT WITH ME
Book a Consultation
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY 
Glass Skin Ads 
Brands Covertly Infiltrating Online Communities to Advertise Products 
Deceptive and Unfair Marketing Claims 
Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &amp; selling sunscreens in countries where the products aren't legally compliant. 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">Here</a> 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation</a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY 
<ol>
<li>Glass Skin Ads </li>
<li>Brands Covertly Infiltrating Online Communities to Advertise Products </li>
<li>Deceptive and Unfair Marketing Claims </li>
<li>Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations </li>
</ol>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">here</a>

Dodgy K-Beauty Marketing Tactics

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

Access Full Show Notes for this Episode here

K-Beauty News Headlines
Shinsegae Acquires AMUSE 
What this means for the Shingsegae portfolio 
How this acquisition is different from past brand acquisitions 
What this tells us about global expansion plans among Korea’s top conglomerates 
Update on What’s Going On at STYLE STORY and Jelly Ko 

Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/the-business-of-k-beauty">here</a>
K-Beauty News Headlines
<ul>
<li aria-level="1">Shinsegae Acquires AMUSE </li>
<ul>
<li aria-level="2">What this means for the Shingsegae portfolio </li>
<li aria-level="2">How this acquisition is different from past brand acquisitions </li>
<li aria-level="2">What this tells us about global expansion plans among Korea’s top conglomerates </li>
</ul>
<li aria-level="1">Update on What’s Going On at STYLE STORY and Jelly Ko </li>
</ul>
Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

The Business of K-Beauty

If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo

Topics Covered in this Expo 
At Home Beauty Devices
Nail salon tech 
Pimple Patches
Pad style products  
Diet pills and systems
Custom skincare 
Top Trending Ingredients 
Hair and scalp care 
K-Beauty Brands attending the Expo 
Who would I recommend the Cosmo Beauty Expo to?

If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo
Topics Covered in this Expo 
<ul>
<li aria-level="1">At Home Beauty Devices</li>
<li aria-level="1">Nail salon tech </li>
<li aria-level="1">Pimple Patches</li>
<li aria-level="1">Pad style products  </li>
<li aria-level="1">Diet pills and systems</li>
<li aria-level="1">Custom skincare </li>
<li aria-level="1">Top Trending Ingredients </li>
<li aria-level="1">Hair and scalp care </li>
<li aria-level="1">K-Beauty Brands attending the Expo </li>
<li aria-level="1">Who would I recommend the Cosmo Beauty Expo to?</li>
</ul>

Top K-Beauty Trends at the Cosmo Beauty Expo

If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!



Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024



CONNECT WITH ME
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz



Best Glass Skin Products in 2024 - the Essence

Products mentioned: 
COSRX Advanced Snail 96 Mucin Power Essence
Mixsoon's Bean Essence



Best Glass Skin Products in 2024 - the Toner

Product mentioned:
Jelly Ko Dewy Glaze Toner



Best Glass Skin Products in 2024 - the Clay Masks

Product mentioned:
Subi's Holo Dream Mask & Brush



Best Glass Skin Products in 2024 - the Serum 

Product mentioned: 
Tosowoong Aqua Ampoule Ampoule



Best Glass Skin Products in 2024 - The Moisturiser

Product mentioned:  
Jelly Ko Bubble Tea Steam Cream

If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024">https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
 
Best Glass Skin Products in 2024 - the Essence
Products mentioned: 
<ul>
<li><a href="https://stylestory.com.au/products/cosrx-advanced-snail-96-mucin-power-essence">COSRX Advanced Snail 96 Mucin Power Essence</a> </li>
<li><a href="https://stylestory.com.au/products/mixsoon-bean-essence-50ml">Mixsoon's Bean Essence</a> </li>
</ul>
 
Best Glass Skin Products in 2024 - the Toner
Product mentioned:
<ul>
<li><a href="https://stylestory.com.au/products/jelly-ko-dewy-glaze-toner">Jelly Ko Dewy Glaze Toner</a></li>
</ul>
 
Best Glass Skin Products in 2024 - the Clay Masks
Product mentioned:
<ul>
<li><a href="https://stylestory.com.au/products/subi-holo-dream-brightening-pore-minimizing-mask">Subi's Holo Dream Mask &amp; Brush</a> </li>
</ul>
 
Best Glass Skin Products in 2024 - the Serum 
Product mentioned: 
<ul>
<li><a href="https://stylestory.com.au/collections/brand-tosowoong/products/tosowoong-hyaluronic-acid-aqua-ampoule-100ml">Tosowoong Aqua Ampoule Ampoule </a></li>
</ul>
 
Best Glass Skin Products in 2024 - The Moisturiser
Product mentioned:  
<ul>
<li><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-bubble-tea-steam-cream">Jelly Ko Bubble Tea Steam Cream</a></li>
</ul>

Best Glass Skin Products in 2024

In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. 



Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea


CONNECT WITH ME
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz



K-Beauty News
Sephora Pulls Out of Korea 
"Peptide" is a Keyword for the Beauty Industry in 2024



Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
Purito Cica Clearing BB Cream
Dr Jart Cicapair Color Correcting Cream

Recommendation of the Week:

If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year. 

Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!

In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast. 
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea">https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea</a>
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
 
K-Beauty News
<ul>
<li aria-level="1">Sephora Pulls Out of Korea </li>
<li aria-level="1">"Peptide" is a Keyword for the Beauty Industry in 2024</li>
</ul>
 
Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/purito-cica-clearing-bb-cream">Purito Cica Clearing BB Cream</a> </li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/products/dr-jart-cicapair-re-cover">Dr Jart Cicapair Color Correcting Cream</a>  </li>
</ul>
Recommendation of the Week:
If you've been searching for Jelly Ko's 3 most popular products - our <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-cherry-blossom-sleeping-mask">sleeping mask</a>, <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-bubble-tea-steam-cream">moisturiser</a> and <a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-dewy-glaze-toner">toner</a> - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year. 
Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!

Sephora Pulls Out of Korea

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show

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