The Eye Patch Packaging Drama: What Actually Happened?

Fenty, Glow Recipe, Wonder Bath & Huda Beauty: Behind the Eye Patch Packaging Drama Fenty Skin, Glow Recipe and Huda Beauty previewed eye patches in remarkably similar slicing dispensers within days of each other. But how did several major beauty brands end up using the same packaging and does a f…

The Business Behind Olive Young (Part 2)

Olive Young is more than Korea’s biggest beauty retailer. It is also a trend forecaster, data company, omnichannel platform and incubator for emerging K-Beauty brands. In Part 2 of this special, Host Lauren Lee explores how Olive Young connects its physical stores, online platform, rapid delivery …

The Business Behind Olive Young (Part 1)

Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare. Learn how the company built an ecosystem that helped…

Olive Young Launched in the US and People Are P*ssed

Lauren shares the latest K-Beauty industry news, including Olive Young’s much-anticipated US launch, why fans are frustrated with the brand and product lineup, Kendall Jenner becoming the face of Anua, and Korea’s regulators cracking down on Dr.G and Medicube’s advertising claims.Plus, Lauren share…

K-Beauty Is Growing Up: What That Means for 2026

  Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t m…

Exposing the Worst K-Beauty Products I Tried in 2025

Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal of…

K-Beauty Marketing Trends That Need to Die in 2026

K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examin…

Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmeti…

From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained

Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it.  Plus, we’re exploring how refill packs are changing the way we travel w…

How K-Beauty is Transforming Professional Beauty (Expo Recap)

K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including: Why …