Olive Young is now Korea’s biggest beauty retailer, but it wasn't always that way. In this episode, Lauren dives into the business story behind Olive Young's rise to dominance and explains why its success goes far beyond selling Korean skincare.

Learn how the company built an ecosystem that helped shape the modern K-Beauty industry, why Harvard Business School chose Olive Young as the subject of a case study, and what global retailers can learn from its approach to merchandising, supplier relationships and brand building.

Plus, Lauren explores why Olive Young's "beauty playground" concept resonated so strongly with Korean consumers, the role of Korea's OEM/ODM ecosystem in its success, and why supporting emerging brands has been central to the company's growth.

For full show notes and resources, visit:

stylestory.com.au/blogs/podcast

Brands Mentioned in This Episode

• Olive Young
• Missha
• Etude House
• Innisfree
• Nature Republic
• The Face Shop
• Skin Food
• TonyMoly
• Rom&nd
• Torriden

Connect with Lauren

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

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