The Heart and Hustle of PortugalThe Heart and Hustle of Portugal
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D.A.M.A.: “We’re not a genre, we never were. We are a style of music”

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The Heart & Hustle of Portugal

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as he explores the stories of those driving Portugal’s 
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There is no doubt that D.A.M.A. are one of the most successful bands in contemporary Portuguese music. For over 13 years, they have performed more than 900 concerts, filled arenas and secured a unique place in the national music scene. What sets them apart, as they often say, is not a genre but an intention: rejecting labels and exploring Portuguese culture in all its diversity, translating it into a pop universe. In this conversation with Tony Gonçalves, they revisit the origins of the project, the creative chemistry that brought them together, and the evolution that led them to this moment — including their upcoming appearance at the International Portuguese Music Awards in the United States.

Cristo and Coimbra, two of the band’s three members, explain how D.A.M.A. was born from friendship, poem-writing, and a shared desire to “do things the right way.” They reflect on growing up under public scrutiny, on the early “boy band” label, and on the need to prove they were far more than that. Above all, they emphasise the strength of their personal bond — a three‑way democracy, moments of disagreement, and the commitment to still be sharing stages when they’re 60.

Today, D.A.M.A. embrace a clear mission: to carry Portuguese culture forward, without filters or borders. This mission comes to life in the projects that take them to the Alentejo, to the Minho, and soon to other Lusophone regions, immersing themselves in local traditions to recreate rhythms and emotions through a contemporary lens. It is this refusal to limit themselves — geographically, aesthetically, or musically — that keeps the band relevant and prepares them for the next chapter.

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The Heart and Hustle of Portugal

Each week, join Tony Gonçalves—a U.S.-based Portuguese immigrant and successful media executive—as h 
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