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How brands are using Augmented Reality and the Metaverse

The role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.


Hosted by Pippa Chambers, editor The Growth Agenda

Featuring: 
Director Asia Marcom Strategy EA Games Liam McClure
Creative technologist at Special Laurent Marcus
Executive creative director at CHEP Network Amy Weston

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space.
 Hosted by Pippa Chambers, editor The Growth Agenda
Featuring: 
<ul>
<li>Director Asia Marcom Strategy EA Games Liam McClure</li>
<li>Creative technologist at Special Laurent Marcus</li>
<li>Executive creative director at CHEP Network Amy Weston</li>
</ul>

Is Tech driving creativity or vice versa? Part 2

The role of tech in marketing creativity

How the world of data and the world of creativity is evolving across both agencies and brands.

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands. 

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring: 
Alex Wright, head of content at Catch
Rob Dougan, EGM for strategy and research at Tourism Australia
Simon Brock, executive creative director and GM of Digitas

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agencies and brands. 
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring: 
<ul>
<li>Alex Wright, head of content at Catch</li>
<li>Rob Dougan, EGM for strategy and research at Tourism Australia</li>
<li>Simon Brock, executive creative director and GM of Digitas</li>
</ul>

Does tech drive creativity or vice versa?

how trends drive commercial creativity,

how creativity has its place right across the business, not just in the creative team

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign.

Featuring:

    •    Ross Blainey, creative collaboration lead & ambassador at Glenfiddich & The Balvenie (William Grant & Sons) 
    •    Tara Ford, chief creative officer at The Monkeys
    •    Celia Romaniuk, managing director at Accenture Song 

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredible campaign.
Featuring:       •    Ross Blainey, creative collaboration lead &amp; ambassador at Glenfiddich &amp; The Balvenie (William Grant &amp; Sons)      •    Tara Ford, chief creative officer at The Monkeys     •    Celia Romaniuk, managing director at Accenture Song

The rise and rhetoric of commercial creativity

How creativity can solve business problems

How creativity can be used to not only create unique adverts but to also solve complex business challenges

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team. 

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring:
Jodi McLeod, marketing manager of Bundaberg Rum and Johnny Walker at Diageo 
Andrew Fergusson, nation executive creative director at Leo Burnett 
Alex Derwin, chief creative officer at BMF Australia

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team. 
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
<ul>
<li>Jodi McLeod, marketing manager of Bundaberg Rum and Johnny Walker at Diageo  Andrew Fergusson, nation executive creative director at Leo Burnett  Alex Derwin, chief creative officer at BMF Australia</li>
</ul>

Creativity at all points of the customer journey

How to bring First Nations’  perspective to the advertising industry

How to integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry.

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture.

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring:
Yatu Widders Hunt, general manager at Cox Inall Ridgeway (part of Dentsu Creative)
Madison West, client partner and Aboriginal Affairs lead at Porter Novelli Australia

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
<ul>
<li aria-level="1">Yatu Widders Hunt, general manager at Cox Inall Ridgeway (part of Dentsu Creative)</li>
<li aria-level="1">Madison West, client partner and Aboriginal Affairs lead at Porter Novelli Australia</li>
</ul>

First Nations diversity for creative

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Why agencies need to embrace diversity

In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how brands and agencies can show true commitment to creating a diverse advertising industry.

In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how brands and agencies can show true commitment to creating a diverse advertising industry. 

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring:
Catrin Allsop, chief executive officer of Australia’s South West tourism organisation
Pia Chaudhuri, executive creative director at BMF 
Sally Kissane, chief executive officer of Ogilvy Australia

In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how brands and agencies can show true commitment to creating a diverse advertising industry. 
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring:
<ul>
<li aria-level="1">Catrin Allsop, chief executive officer of Australia’s South West tourism organisation</li>
<li aria-level="1">Pia Chaudhuri, executive creative director at BMF </li>
<li aria-level="1">Sally Kissane, chief executive officer of Ogilvy Australia</li>
</ul>

Diversity for creative

Should brands put purpose before profit?

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission?

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority.

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring
Kirsty Muddle, chief executive officer at dentsu Creative
Rennie Freer, head of marketing at Kmart 
Lizzie Young, chief executive officer at WeAre8  

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose as a priority.
Hosted by Pippa Chambers, editor The Growth Agenda
Featuring
<ul>
<li aria-level="1">Kirsty Muddle, chief executive officer at dentsu Creative</li>
<li aria-level="1">Rennie Freer, head of marketing at Kmart </li>
<li aria-level="1">Lizzie Young, chief executive officer at WeAre8  </li>
</ul>

Brands with purpose

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers.

In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by conscious consumerism.

Hosted by Growth Agenda editor, Pippa Chambers, this episode features Mariah Monaghan, head of marketing and sustainability at Nespresso , Iona Macgregor, chief strategy officer at Saatchi & Saatchi and Rhys Ryan, chief executive at Porter Novelli Australia.

In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by conscious consumerism.
Hosted by Growth Agenda editor, Pippa Chambers, this episode features Mariah Monaghan, head of marketing and sustainability at Nespresso , Iona Macgregor, chief strategy officer at Saatchi &amp; Saatchi and Rhys Ryan, chief executive at Porter Novelli Australia.

Brand purpose unpacked

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies. 
Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi & Saatchi to provide unique insights into the world of marketing and advertising.

An eight-part podcast featuring top creatives at some of Australia’s biggest and best ad agencies as well as brandside marketers. The Growth Agenda podcast will cover themes including brand purpose, conscious consumerism, creativity from ideation to execution, diversity within the industry and how it is informing campaigns and the role of new platforms, such as the metaverse, for marketers and agencies.  Marketers at brands such as Kmart, Diageo, Catch, EA Games, Glenfiddich and Tourism Australia will join top creatives at agencies including Dentsu Creative, BMF, The Monkeys and Saatchi &amp; Saatchi to provide unique insights into the world of marketing and advertising.

The Growth Agenda Podcast

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