Is Tech driving creativity or vice versa? Part 2

The rise of immersive content has taken the world by storm as 3D content and the impact of the metaverse take hold. In this episode, we’ll explore the role of immersive content inside and outside of the metaverse, the role of creativity and also creative agencies in this space. Hosted by Pippa Ch…

Does tech drive creativity or vice versa?

In today’s discussion, we explore how the world of data and the world of creativity can come together to create campaigns that almost pinpoint the desires of their target audience using the power of data points. We look at how this relationship between data and creativity evolves across both agenci…

The rise and rhetoric of commercial creativity

In this episode, we discuss how trends drive commercial creativity, and how creativity has its place right across the business, not just in the creative team. We also touch on big picture creative campaigns and how sometimes stepping outside of a brand's comfort zone is what makes a truly incredibl…

Creativity at all points of the customer journey

This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to ju…

First Nations diversity for creative

This episode touches on how we can integrate and highlight First Nations’ thinking, voices and leadership within the advertising industry. We discuss the opportunities to drive meaningful change and how brands can represent First Nations’ people and our shared culture. Hosted by Pippa Chambers, ed…

Diversity for creative

In this episode, we explore the changing face of diversity within the advertising industry, touching on diversity and inclusivity within advertising content on the market, the conversations between agencies and brands about diversity, and how brands and agencies can show true commitment to creating…

Brands with purpose

Putting purpose beyond profit is not an easy mindset to switch to. Must modern brands take on this view and what’s the role of the marketer on the front line of articulating purpose as a mission? In this episode, we’ll explore the impact, opportunities and challenges around doubling down on purpose…

Brand purpose unpacked

In this episode, we take a look at the rise, the role and meaning of purpose to a brand. We’ll look at the importance of authenticity, as well as understanding the distinction between your own north star and a greater purpose - triggered by conscious consumerism. Hosted by Growth Agenda editor, Pi…