This week's episode is all about creativity from the brief to the final product, and how creativity can be used to not only create unique adverts but to also solve complex business challenges. We discuss that “gut instinct” when it comes to advertising, and how creativity is no longer limited to just the creative team. 

Hosted by Pippa Chambers, editor The Growth Agenda

Featuring:

• Jodi McLeod, marketing manager of Bundaberg Rum and Johnny Walker at Diageo 
  Andrew Fergusson, nation executive creative director at Leo Burnett 
  Alex Derwin, chief creative officer at BMF Australia