The Experience Effect
The Experience Effect
A SAP Experience Management solution gives you operational data - like costs, revenues and sales… but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why. This is the golden combination: it allows you to change how people feel about your business… so you can turn disappointment into gratitude, problems into opportunities… transf…Social links:
THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand
When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliab…
12:50
THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want?
Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your…
14:41
THE EXPERIENCE EFFECT - EP 4 - Why Employees matter most in the Experience Economy
Last year, over 1 million Australians decided to change their jobs. This rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer o…
13:46
THE EXPERIENCE EFFECT - EP 3 - How focusing on Experience took this start-up to #1
Chobani yogurt launched in 2005 and within three years it was the top selling brand in the country. On this episode we talk to Maria Voronina, the marketing manager, innovation and new platforms at Chobani Australia, about their success embedding experience management into every part of the busines…
10:31
THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer
These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, …
14:30
THE EXPERIENCE EFFECT - EP 1 - The Neuroscience of Decision Making
These days, anyone with a smartphone has a global marketplace at their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that restaurant or buy those sneakers or that phone? In fact, how do we make any decisions at all? Neuroscientist…
14:08