These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed. 

In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB.

Host: Andrew Birmingham, which-50.com

These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed.&nbsp;
In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB.
Host: Andrew Birmingham, which-50.com

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same?

Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business? 

Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy. 

Hosted by Andrew Birmingham & brought to you by SAP.

We are living through times of rapid change. New technology has affected almost every area of our lives &mdash; so why should the way we do business stay the same?
Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the &lsquo;age of the customer&rsquo; really mean for your business?&nbsp;
Real people, practical insights and good business. The Experience Effect &mdash; a podcast about doing business in the experience economy.&nbsp;
Hosted by Andrew Birmingham &amp; brought to you by SAP.

The Experience Effect Podcast

A SAP Experience Management solution gives you operational data - like costs, revenues and sales… but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why. 

This is the golden combination: it allows you to change how people feel about your business… so you can turn disappointment into gratitude, problems into opportunities… transform the whole experience - and the future of your business.

A SAP Experience Management solution gives you operational data - like costs, revenues and sales&hellip; but, more importantly, it marries that with experience data - how people are feeling when they do business with you and why.&nbsp;
This is the golden combination: it allows you to change how people feel about your business&hellip; so you can turn disappointment into gratitude, problems into opportunities&hellip; transform the whole experience - and the future of your business.

The Experience Effect

THE EXPERIENCE EFFECT -  EP 2 - The Age of the Customer

When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.

GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury
Host: Andrew Birmingham

When we think of a public, government institution &mdash; &lsquo;branding&rsquo; or &lsquo;innovation&rsquo; aren&rsquo;t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand &mdash; as a safe, trusted and reliable organisation &mdash; was key to his success.
GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury Host: Andrew Birmingham

THE EXPERIENCE EFFECT -  EP 6 - How to embrace the future, but stay true to your brand

Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hear
back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?

GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare
Host: Andrew Birmingham

 

Thinking of implementing a new digital sales system, or simply changing&nbsp;the look of your website? Investing thousands of dollars, only to hear back from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma Healthcare Host: Andrew Birmingham
&nbsp;

THE EXPERIENCE EFFECT -  EP 5 -  How well do you know your customer — and what they really want?

Last year, over 1 million Australians decided to change their jobs. This
rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer of Volkswagen, Jason Bradshaw about how the experience economy has changed the way we want to work.

GUESTS: Jason Bradshaw, chief customer marketing officer of Volkswagen Group
Australia
Host: Andrew Birmingham

Last year, over 1 million Australians decided to change their jobs. This rate of employee churn is actually on the rise. So why are we changing jobs more frequently than ever? And what is it costing business? On this episode of The Experience Effect we talk to the chief customer marketing officer of Volkswagen, Jason Bradshaw about how the experience economy has changed the way we want to work.
GUESTS: Jason Bradshaw, chief customer marketing officer of Volkswagen Group Australia Host: Andrew Birmingham

THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer

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