These days, anyone with a smartphone has a global marketplace at 

their fingertips. You can order anything from anywhere at any time. So why do we decide to click on that link or go to that restaurant or buy those sneakers or that phone? In fact, how do we make any decisions at all? Neuroscientist Stefan Bode explains how our brains operate, and we talk to XM expert Bruce Temkin on why this understanding is so important for good business.

GUESTS: Dr Stefan Bode, Associate Professor, Decision Neuroscience Laboratory at the University of Melbourne

Bruce Temkin, Head of the XM Institute at Qualtrics

Host: Andrew Birmingham, which-50.com