How can stories transform your business? Today, I’m thrilled to introduce you to four extraordinary guests, each of whom has harnessed the power of storytelling to revolutionise their businesses and inspire others.

Igor Van Gerwen, the mastermind behind Anver’s Confectionery and the creator of the world’s rarest chocolate. Igor shares how embracing his personal story, despite initial hesitation, helped him connect with his audience and transform his business. Our next guest is Gaya Samarasingha, founder and CEO of Kalaia Products. Gaya is a force to be reckoned with, a true storyteller who proves that authenticity and vulnerability can be game-changers in the world of business. Next up is a returning guest,  Lisa McInnes-Smith, one of the most inspiring and genuine people I know. Lisa doesn’t just talk about storytelling, she teaches it. And finally, Ben Physick. He’s a true storyteller at heart. What’s truly inspiring is how Ben uses storytelling as his primary strategy—not just to grow his business, but to empower others to achieve their dreams

So, sit back and get ready for an episode filled with inspiration, actionable advice, and the courage to share your own story. 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [04:44] Glimpses of Igor’s story

➡ [06:43] Making a difference by sharing stories

➡ [07:33] A change of heart

➡ 10:42] Correlation between StorySelling and success 

➡ [13:34] We are all unique

➡ [13:41] Introduction to Gaya Samarasingha

➡ [16:16] StorySelling as a marketing strategy

➡ [19:18] Effective story selling on social media and in person

➡ [22:04] Keeping it simple

➡ [25:32] The hero's journey

➡ [27:04] What is real anymore?

➡ [30:47] A changing landscape

➡ [31:17] Introducing Lisa McInnes-Smith

➡ [33:42] Specialising in StorySelling

➡ [34:56] When is sharing too much, too much?

➡ [36:47] The power of being relatable

➡ [37:47] The impact of sharing your stories

➡ [38:36] A changing landscape

➡ [39:35] Tips on telling a story  

➡ [41:57] Which stories are worth sharing?

➡ [43:33] Balancing facts and emotions

➡ [46:06] What is human anymore? Being real

➡ [48:35] Introducing Ben Physick

➡ [51:46] Ben’s business story 

➡ [53:54] How Ben uses stories to grow his business

➡ [58:44] Third party validation is huge

➡ [1:02:19] Tips on how to effectively share stories

➡ [1:05:37] Your stories matter

➡ [1:10:28] Use your stories to connect with people 

➡ [1:11:53] Final thoughts

 

Resources: 

Gaya Samarasingha’s previous episode: https://youtu.be/6ew2kxBEVY8

Lisa McInnes-Smith’s previous episode: https://youtu.be/rfgcandFdEA

Ben Physick’s previous episode: https://youtu.be/kjO0-G8q8U4

 

Book Recommendations

➡ Chocolatier by Igor Van Gerwen

https://anvers-chocolate.com.au/product/ivg-chocolatier/

 

About our guests:

Igor Van Gerwen moved to Tasmania, Australia at 20 as a young Belgian pastry chef. His culinary path began in Belgium, where Igor trained as a pâtissier/chocolatier. Igor worked at Klaas’ Bakehouse, where he introduced Belgian classics and adapted recipes to showcase local Tasmanian ingredients. 

 

Gaya Samarasingha was born and raised in Sri Lanka and moved to the United States in 2004. She is a mum, a wife, an immigrant, and an entrepreneur who is passionate not only about clean skincare tailored for women’s needs. 

Lisa McInnes-Smith is a well-renowned motivating international speaker. She is passionate and provocative and a master of shifting behaviour. Lisa understands that people’s learning styles are key components of the rate of their progress, and most importantly, she inspires people to grow.

Ben Physick is a personal trainer, exercise physiologist, weight Loss coach, and public speaker. He has owned and operated his own personal training studio for over 20 years and has helped literally tens of thousands of people around the world to correct their weight. 

 

Connect with Igor Van Gerwen and Anvers Tasmania:

➡ Anvers Tasmania website: https://anvers-chocolate.com.au/

➡ Anvers Tasmania Facebook: https://www.facebook.com/anverschocolate/

 

Connect with Gaya Samarasingha:

➡ Kalaia IG - https://www.instagram.com/kalaiaproducts

➡ Kalaia FB - https://www.facebook.com/kalaiaproducts

➡ Kalaia Website - https://kalaiaproducts.com

➡ Gaya’s LinkedIn - https://www.linkedin.com/in/gayasamarasingha

 

Connect with Lisa McInnes-Smith:

➡ Lisa’s Website: https://www.lisaspeaks.com/

➡ Lisa’s email: lisa@lisaspeaks.com

➡ Lisa’s Facebook: https://www.facebook.com/lisa.mcinnessmith

 

Connect with Ben Physick:

➡  Ben Physick’s Facebook: https://www.facebook.com/ben.physick

➡  Weight Loss Coaching Works: https://www.facebook.com/WLCW.AU/

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: community_manager@auxano.global

 

How can stories transform your business? Today, I&rsquo;m thrilled to introduce you to four extraordinary guests, each of whom has harnessed the power of storytelling to revolutionise their businesses and inspire others.
Igor Van Gerwen, the mastermind behind Anver&rsquo;s Confectionery and the creator of the world&rsquo;s rarest chocolate. Igor shares how embracing his personal story, despite initial hesitation, helped him connect with his audience and transform his business. Our next guest is Gaya Samarasingha, founder and CEO of Kalaia Products. Gaya is a force to be reckoned with, a true storyteller who proves that authenticity and vulnerability can be game-changers in the world of business. Next up is a returning guest,&nbsp; Lisa McInnes-Smith, one of the most inspiring and genuine people I know. Lisa doesn&rsquo;t just talk about storytelling, she teaches it. And finally, Ben Physick. He&rsquo;s a true storyteller at heart. What&rsquo;s truly inspiring is how Ben uses storytelling as his primary strategy&mdash;not just to grow his business, but to empower others to achieve their dreams
So, sit back and get ready for an episode filled with inspiration, actionable advice, and the courage to share your own story.&nbsp;
We&rsquo;ll be talking about:&nbsp;
➡ [0:00] Introduction
➡ [04:44] Glimpses of Igor&rsquo;s story
➡ [06:43] Making a difference by sharing stories
➡ [07:33] A change of heart
➡ 10:42] Correlation between StorySelling and success&nbsp;
➡ [13:34] We are all unique
➡ [13:41] Introduction to Gaya Samarasingha
➡ [16:16] StorySelling as a marketing strategy
➡ [19:18] Effective story selling on social media and in person
➡ [22:04] Keeping it simple
➡ [25:32] The hero's journey
➡ [27:04] What is real anymore?
➡ [30:47] A changing landscape
➡ [31:17] Introducing Lisa McInnes-Smith
➡ [33:42] Specialising in StorySelling
➡ [34:56] When is sharing too much, too much?
➡ [36:47] The power of being relatable
➡ [37:47] The impact of sharing your stories
➡ [38:36] A changing landscape
➡ [39:35] Tips on telling a story&nbsp;&nbsp;
➡ [41:57] Which stories are worth sharing?
➡ [43:33] Balancing facts and emotions
➡ [46:06] What is human anymore? Being real
➡ [48:35] Introducing Ben Physick
➡ [51:46] Ben&rsquo;s business story&nbsp;
➡ [53:54] How Ben uses stories to grow his business
➡ [58:44] Third party validation is huge
➡ [1:02:19] Tips on how to effectively share stories
➡ [1:05:37] Your stories matter
➡ [1:10:28] Use your stories to connect with people&nbsp;
➡ [1:11:53] Final thoughts
&nbsp;
Resources:&nbsp;
Gaya Samarasingha&rsquo;s previous episode: https://youtu.be/6ew2kxBEVY8
Lisa McInnes-Smith&rsquo;s previous episode: https://youtu.be/rfgcandFdEA
Ben Physick&rsquo;s previous episode: https://youtu.be/kjO0-G8q8U4
&nbsp;
Book Recommendations
➡ Chocolatier by Igor Van Gerwen
https://anvers-chocolate.com.au/product/ivg-chocolatier/
&nbsp;
About our guests:
Igor Van Gerwen moved to Tasmania, Australia at 20 as a young Belgian pastry chef. His culinary path began in Belgium, where Igor trained as a p&acirc;tissier/chocolatier. Igor worked at Klaas&rsquo; Bakehouse, where he introduced Belgian classics and adapted recipes to showcase local Tasmanian ingredients.&nbsp;
&nbsp;
Gaya Samarasingha was born and raised in Sri Lanka and moved to the United States in 2004. She is a mum, a wife, an immigrant, and an entrepreneur who is passionate not only about clean skincare tailored for women&rsquo;s needs.&nbsp;
Lisa McInnes-Smith is a well-renowned motivating international speaker. She is passionate and provocative and a master of shifting behaviour. Lisa understands that people&rsquo;s learning styles are key components of the rate of their progress, and most importantly, she inspires people to grow.
Ben Physick is a personal trainer, exercise physiologist, weight Loss coach, and public speaker. He has owned and operated his own personal training studio for over 20 years and has helped literally tens of thousands of people around the world to correct their weight.&nbsp;
&nbsp;
Connect with Igor Van Gerwen and Anvers Tasmania:
➡ Anvers Tasmania website: https://anvers-chocolate.com.au/
➡ Anvers Tasmania Facebook: https://www.facebook.com/anverschocolate/
&nbsp;
Connect with Gaya Samarasingha:
➡ Kalaia IG - https://www.instagram.com/kalaiaproducts
➡ Kalaia FB - https://www.facebook.com/kalaiaproducts
➡ Kalaia Website - https://kalaiaproducts.com
➡ Gaya&rsquo;s LinkedIn - https://www.linkedin.com/in/gayasamarasingha
&nbsp;
Connect with Lisa McInnes-Smith:
➡ Lisa&rsquo;s Website: https://www.lisaspeaks.com/
➡ Lisa&rsquo;s email: lisa@lisaspeaks.com
➡ Lisa&rsquo;s Facebook: https://www.facebook.com/lisa.mcinnessmith
&nbsp;
Connect with Ben Physick:
➡&nbsp; Ben Physick&rsquo;s Facebook: https://www.facebook.com/ben.physick
➡&nbsp; Weight Loss Coaching Works: https://www.facebook.com/WLCW.AU/
&nbsp;
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/
➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/
➡ Email us: community_manager@auxano.global
&nbsp;

EP 239: From Stories To Success: Exclusive Insights On Business Growth Through StorySelling

Are you struggling with the fear of rejection? If so, you’re not alone. For most people, rejection is a major obstacle, especially when it comes to selling. Whether you're starting out or have been in the game for years, overcoming this fear is crucial for success. But here's the good news: confidence in sales is a skill you can build, and with the right strategies, even the fear of rejection can become manageable.

I’ve been there. Throughout my career in some of the toughest sales roles, I faced rejection countless times. It’s something many of us struggle with, but it doesn’t have to define our success. From the age of 14, I’ve learned and applied powerful strategies taught by incredible mentors. These lessons have helped me not only overcome rejection but to turn sales into a more enjoyable and fulfilling process.

One key mindset shift is understanding that rejection isn’t personal; it’s part of the process. Building daily habits that reinforce resilience can transform how you approach selling. Additionally, by creating authentic connections and focusing on the value you bring, sales becomes less about pitching and more about building relationships.

Today, I want to share practical strategies that have worked for me, approaches that can help you show up confidently, make meaningful connections, and achieve real results. Who knew selling could actually be fun? With the right perspective and tools, it absolutely can be.

Let’s dive into this journey together and explore how you can overcome rejection, build confidence, and make sales an empowering experience.  

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [02:30] My background in Direct Selling

➡ [05:32] Reframing rejections 

➡ [07:18] Changing the focus from selling 

➡ [09:26] Listen to this example

➡ [13:12] Know your numbers

➡ [14:19] Improving your conversion rate

➡ [16:12] Gamify it

➡ [19:19] Book suggestion: Go for No by Andrea Waltz

➡ [19:50] Roleplaying 

➡ [22:16] Be aware and practice your self-talk

➡ [23:52] Affirmations 

➡ [25:47] A fear of rejections is…

➡ [26:26] Final thoughts  

Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome   

 Resources

Book Recommendation:

➡ Go for No by Richard Fenton and Andrea Waltz: https://amzn.to/3ON6EHz

➡ Andrea Waltz Direct Selling Accelerator Podcast Episode: https://youtu.be/tdCz3gOpdOE  

 

Connect with Direct Selling Accelerator: 

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: community_manager@auxano.global  

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you struggling with the fear of rejection? If so, you&rsquo;re not alone. For most people, rejection is a major obstacle, especially when it comes to selling. Whether you're starting out or have been in the game for years, overcoming this fear is crucial for success. But here's the good news: confidence in sales is a skill you can build, and with the right strategies, even the fear of rejection can become manageable.
I&rsquo;ve been there. Throughout my career in some of the toughest sales roles, I faced rejection countless times. It&rsquo;s something many of us struggle with, but it doesn&rsquo;t have to define our success. From the age of 14, I&rsquo;ve learned and applied powerful strategies taught by incredible mentors. These lessons have helped me not only overcome rejection but to turn sales into a more enjoyable and fulfilling process.
One key mindset shift is understanding that rejection isn&rsquo;t personal; it&rsquo;s part of the process. Building daily habits that reinforce resilience can transform how you approach selling. Additionally, by creating authentic connections and focusing on the value you bring, sales becomes less about pitching and more about building relationships.
Today, I want to share practical strategies that have worked for me, approaches that can help you show up confidently, make meaningful connections, and achieve real results. Who knew selling could actually be fun? With the right perspective and tools, it absolutely can be.
Let&rsquo;s dive into this journey together and explore how you can overcome rejection, build confidence, and make sales an empowering experience. &nbsp;
&nbsp;
We&rsquo;ll be talking about: 
➡ [0:00] Introduction
➡ [02:30] My background in Direct Selling
➡ [05:32] Reframing rejections&nbsp;
➡ [07:18] Changing the focus from selling&nbsp;
➡ [09:26] Listen to this example
➡ [13:12] Know your numbers
➡ [14:19] Improving your conversion rate
➡ [16:12] Gamify it
➡ [19:19] Book suggestion: Go for No by Andrea Waltz
➡ [19:50] Roleplaying&nbsp;
➡ [22:16] Be aware and practice your self-talk
➡ [23:52] Affirmations&nbsp;
➡ [25:47] A fear of rejections is&hellip;
➡ [26:26] Final thoughts &nbsp;
Are you ready to keep growing? Learn more about joining the Auxano Family - <a href="https://go.auxano.global/welcome">https://go.auxano.global/welcome</a>&nbsp; &nbsp;
 Resources
Book Recommendation:
➡ Go for No by Richard Fenton and Andrea Waltz: <a href="https://amzn.to/3ON6EHz">https://amzn.to/3ON6EHz</a>
➡ Andrea Waltz Direct Selling Accelerator Podcast Episode: <a href="https://youtu.be/tdCz3gOpdOE">https://youtu.be/tdCz3gOpdOE</a> &nbsp;
&nbsp;
Connect with Direct Selling Accelerator: 
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Sam Hind&rsquo;s Instagram: <a href="https://instagram.com/samhinddigitalcoach">https://instagram.com/samhinddigitalcoach</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: <a href="mailto:community_manager@auxano.global">community_manager@auxano.global</a> &nbsp;
If you have any podcast suggestions or things you&rsquo;d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast.

EP 238: Overcoming Rejections & Building Confidence In Selling

How can we attract and inspire younger generations to thrive in Direct Selling? That’s a question many of us are grappling with as we think about the future of the Direct Selling industry. Today, I’m thrilled to introduce someone who is not only asking that question but has dedicated her career to finding the answers: the incredible Heather Chastain.

Heather is the founder of Bridgehead Collective and is a seasoned professional with over 28 years of experience in the direct selling industry. Her journey has included key roles in various direct selling companies, as well as serving on the board of directors for the Direct Selling Association (DSA). Along the way, she’s amassed a wealth of knowledge and insights, which she now channels into helping companies and field leaders navigate a rapidly evolving landscape.

Recognizing a significant shift in the industry, Heather established Bridgehead Collective to provide the tools and guidance necessary for growth and adaptation. Her passion lies in helping businesses embrace data-driven solutions, empowering them to see the bigger picture. Heather has done extensive research into understanding generational dynamics—what makes them tick, the language they use, and how best to connect with them.

For those of you wondering, How can I attract the younger generation? What do I need to say or do?—this conversation will be a game-changer. Heather shares data-driven insights into the shifts shaping our industry, offering practical advice on how to reframe our message to resonate with the next generation.

I’m excited to share my interview with the amazing and inspiring Heather Chastain. Let’s dive in and learn how to bridge the gap to a vibrant and sustainable future.

Enjoy the episode!



We’ll be talking about: 

➡ [0:00] Introduction

➡ [3:08] Catching up with Heather Chastain

➡ [8:50] Brief background about Heather

➡ [14:42] Biggest shift in Direct Selling industry

➡ [17:27] Two separate lives. Two separate worlds

➡ [20:42] Younger generation’s perception of the Direct Selling industry

➡ [24:09] Income producing activity separate from their life

➡ [26:41] Why do generation research?

➡ [30:48] Surprising results 

➡ [37:48] Driving force that attracts the younger generation to Direct Selling

➡ [39:55] Loyalty among younger generations

➡ [47:28] Words to use and words to avoid  

➡ [52:24] What platforms and how younger generations use them

➡ [57:23 Simple steps to attract young people to join your team

➡ [1:02:26] Heather’s recommended book

➡ [1:03:40] Heather’s dream superpower

➡ [1:05:16] Heather’s favourite quote

➡ [1:07:28] Heather’s advice to her past self

➡ [1:10:08] Final thoughts



Resources: 

Book Recommendations

➡ Getting Things Done by David Allen: https://bit.ly/415HAE3



Quote:

➡  “Mistrust all enterprises that require new clothes” - Henry David Thoreau



About our guest:

Heather Chastain, founder of Bridgehead Collective, is a seasoned professional with 28 years of experience in the direct selling industry. Having worked in various roles within the home office of different companies and served on the Board of Directors for the DSA and Chair of the Ethics and Self-Regulation Committee, Heather has gained a wealth of knowledge and expertise. Recognizing the inevitability of a significant shift in the industry, she started Bridgehead Collective with the aim of helping everyone in the channel navigate the changing landscape and make pivotal choices for the future.

Heather's passion lies in helping companies and field leaders see the bigger picture and embrace data-driven solutions. Her conversations with industry leaders, her own experiences and her commitment to independent research in the industry have shaped her belief that we all must adapt and pivot to stay ahead of the curve. With her deep understanding of the industry and her commitment to driving positive change, Heather is a champion for and strives to be a valuable voice in the direct selling community.



Connect with Heather Chastain

➡ Heather Chastain’s Facebook: https://www.facebook.com/HeatheratShaklee/

➡ Heather Chastain’s LinkedIn: https://www.linkedin.com/in/heather-chastain-46516810a/

➡ Heather Chastain’s Podcast https://www.directsellingnews.com/iconic-insights/

Bridgehead Collective

➡ LinkedIn: https://www.linkedin.com/company/bridgehead-collective/

➡ Website: https://www.bridgeheadcollective.com/



Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: community_manager@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

How can we attract and inspire younger generations to thrive in Direct Selling? That’s a question many of us are grappling with as we think about the future of the Direct Selling industry. Today, I’m thrilled to introduce someone who is not only asking that question but has dedicated her career to finding the answers: the incredible Heather Chastain.
Heather is the founder of Bridgehead Collective and is a seasoned professional with over 28 years of experience in the direct selling industry. Her journey has included key roles in various direct selling companies, as well as serving on the board of directors for the Direct Selling Association (DSA). Along the way, she’s amassed a wealth of knowledge and insights, which she now channels into helping companies and field leaders navigate a rapidly evolving landscape.
Recognizing a significant shift in the industry, Heather established Bridgehead Collective to provide the tools and guidance necessary for growth and adaptation. Her passion lies in helping businesses embrace data-driven solutions, empowering them to see the bigger picture. Heather has done extensive research into understanding generational dynamics—what makes them tick, the language they use, and how best to connect with them.
For those of you wondering, How can I attract the younger generation? What do I need to say or do?—this conversation will be a game-changer. Heather shares data-driven insights into the shifts shaping our industry, offering practical advice on how to reframe our message to resonate with the next generation.
I’m excited to share my interview with the amazing and inspiring Heather Chastain. Let’s dive in and learn how to bridge the gap to a vibrant and sustainable future.
Enjoy the episode!
 
We’ll be talking about: 
➡ [0:00] Introduction
➡ [3:08] Catching up with Heather Chastain
➡ [8:50] Brief background about Heather
➡ [14:42] Biggest shift in Direct Selling industry
➡ [17:27] Two separate lives. Two separate worlds
➡ [20:42] Younger generation’s perception of the Direct Selling industry
➡ [24:09] Income producing activity separate from their life
➡ [26:41] Why do generation research?
➡ [30:48] Surprising results 
➡ [37:48] Driving force that attracts the younger generation to Direct Selling
➡ [39:55] Loyalty among younger generations
➡ [47:28] Words to use and words to avoid  
➡ [52:24] What platforms and how younger generations use them
➡ [57:23 Simple steps to attract young people to join your team
➡ [1:02:26] Heather’s recommended book
➡ [1:03:40] Heather’s dream superpower
➡ [1:05:16] Heather’s favourite quote
➡ [1:07:28] Heather’s advice to her past self
➡ [1:10:08] Final thoughts
 
Resources: 
Book Recommendations
➡ Getting Things Done by David Allen: <a href="https://bit.ly/415HAE3">https://bit.ly/415HAE3</a>
 
Quote:
➡  “Mistrust all enterprises that require new clothes” - Henry David Thoreau
 
About our guest:
Heather Chastain, founder of Bridgehead Collective, is a seasoned professional with 28 years of experience in the direct selling industry. Having worked in various roles within the home office of different companies and served on the Board of Directors for the DSA and Chair of the Ethics and Self-Regulation Committee, Heather has gained a wealth of knowledge and expertise. Recognizing the inevitability of a significant shift in the industry, she started Bridgehead Collective with the aim of helping everyone in the channel navigate the changing landscape and make pivotal choices for the future.
Heather's passion lies in helping companies and field leaders see the bigger picture and embrace data-driven solutions. Her conversations with industry leaders, her own experiences and her commitment to independent research in the industry have shaped her belief that we all must adapt and pivot to stay ahead of the curve. With her deep understanding of the industry and her commitment to driving positive change, Heather is a champion for and strives to be a valuable voice in the direct selling community.
 
Connect with Heather Chastain
➡ Heather Chastain’s Facebook: <a href="https://www.facebook.com/HeatheratShaklee/">https://www.facebook.com/HeatheratShaklee/</a>
➡ Heather Chastain’s LinkedIn: <a href="https://www.linkedin.com/in/heather-chastain-46516810a/">https://www.linkedin.com/in/heather-chastain-46516810a/</a>
➡ Heather Chastain’s Podcast <a href="https://www.directsellingnews.com/iconic-insights/">https://www.directsellingnews.com/iconic-insights/</a>
Bridgehead Collective
➡ LinkedIn: <a href="https://www.linkedin.com/company/bridgehead-collective/">https://www.linkedin.com/company/bridgehead-collective/</a>
➡ Website: <a href="https://www.bridgeheadcollective.com/">https://www.bridgeheadcollective.com/</a>
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: <a href="mailto:community_manager@auxano.com">community_manager@auxano.global</a>
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 237: Unlock The Future: Engaging Younger Generations in Direct Selling

How can you sell without selling on Social Media?

Many Direct Sellers feel overwhelmed by the constant need to promote their products or services. But what if you could achieve better results with less effort and less "salesy" tactics? Today, let’s dive into five strategies that will revolutionise how you approach Social Media marketing.

The first thing to understand is that Social Media is constantly changing and evolving. So we should always assess the content type we’re putting out there. Ask yourself if it’s still relevant to your audience, is it aligned with your business goals? If not, it’s time for a shift.

One critical takeaway is this: people buy from those they like, know, and trust. That’s why being authentically you on Social Media is your greatest asset. Your personality—not your technical skills—is what attracts the right people to your business. Focus on how you can share your personality to build trust, rather than simply mimicking what you see other people do.

As you listen to the strategies I share, think about how you can use them to align with your goals, and in a way that fits with who YOU are. Today I will share with you posting strategies that educate, entertain, or inspire rather than focusing solely on promotion. Why? When you provide value, your audience will see you as a trusted resource—and that trust leads to sales.

Additionally, take advantage of free resources like community groups or events where you can interact with others, share insights, and stay updated on platform changes.

Remember, implementation is key. As you listen to these strategies, think about how you can apply them immediately in a way that feels genuine to you. Selling without selling isn’t just possible—it’s a powerful way to grow your business authentically. So, what will you implement today?





We’ll be talking about:

➡ [0:00] Introduction

➡ [02:08] Free resources available

➡ [04:42] Importance of being you

➡ [06:25] Posting strategy #1: Third party validation

➡ [08:06] People follow people

➡ [10:13] Posting strategy #2:  Power of storyselling

➡ [11:43] Leaving more questions than answers leads to meaningful conversations

➡ [12:51] Posting strategy #3: Lifestyle integration

➡ [14:55] Stop worrying about being the perfect version of yourself

➡ [15:30 Benefits of being a member of our Accelerator group

➡ [16:25] Posting strategy #4: Education and value

➡ [18:15] Posting strategy #5: Entertain while staying true to yourself

➡ [21:36] Analyse your previous posts

➡ [22:58] A little reminder

➡ [23:50] Final thoughts



Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome



Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: grow@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

How can you sell without selling on Social Media?
Many Direct Sellers feel overwhelmed by the constant need to promote their products or services. But what if you could achieve better results with less effort and less "salesy" tactics? Today, let’s dive into five strategies that will revolutionise how you approach Social Media marketing.
The first thing to understand is that Social Media is constantly changing and evolving. So we should always assess the content type we’re putting out there. Ask yourself if it’s still relevant to your audience, is it aligned with your business goals? If not, it’s time for a shift.
One critical takeaway is this: people buy from those they like, know, and trust. That’s why being authentically you on Social Media is your greatest asset. Your personality—not your technical skills—is what attracts the right people to your business. Focus on how you can share your personality to build trust, rather than simply mimicking what you see other people do.
As you listen to the strategies I share, think about how you can use them to align with your goals, and in a way that fits with who YOU are. Today I will share with you posting strategies that educate, entertain, or inspire rather than focusing solely on promotion. Why? When you provide value, your audience will see you as a trusted resource—and that trust leads to sales.
Additionally, take advantage of free resources like community groups or events where you can interact with others, share insights, and stay updated on platform changes.
Remember, implementation is key. As you listen to these strategies, think about how you can apply them immediately in a way that feels genuine to you. Selling without selling isn’t just possible—it’s a powerful way to grow your business authentically. So, what will you implement today?
 
 
We’ll be talking about:
➡ [0:00] Introduction
➡ [02:08] Free resources available
➡ [04:42] Importance of being you
➡ [06:25] Posting strategy #1: Third party validation
➡ [08:06] People follow people
➡ [10:13] Posting strategy #2:  Power of storyselling
➡ [11:43] Leaving more questions than answers leads to meaningful conversations
➡ [12:51] Posting strategy #3: Lifestyle integration
➡ [14:55] Stop worrying about being the perfect version of yourself
➡ [15:30 Benefits of being a member of our Accelerator group
➡ [16:25] Posting strategy #4: Education and value
➡ [18:15] Posting strategy #5: Entertain while staying true to yourself
➡ [21:36] Analyse your previous posts
➡ [22:58] A little reminder
➡ [23:50] Final thoughts
 
Are you ready to keep growing? Learn more about joining the Auxano Family - <a href="https://go.auxano.global/welcome">https://go.auxano.global/welcome</a> 
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Sam Hind’s Instagram: <a href="https://instagram.com/samhinddigitalcoach">https://instagram.com/samhinddigitalcoach</a>
➡ Follow us on Facebook: <a href="https://www.instagram.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: grow@auxano.global
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 236: 5 Underused But Game-changing Posting Strategies

There’s something captivating about hearing directly from the visionaries who build successful companies from scratch; exploring their challenges and triumphs, and truly seeing the journey from start to success from someone who has lived it. These stories, their inspiration and the opportunities they have created for so many are what makes me so deeply passionate about the Direct Selling industry.

Working with so many diverse companies and cultures has shown me just how much impact each organisation can have. But there’s nothing more inspiring than hearing directly from a founder with a dream, a vision, and a mission to change lives. Today, we dive into the remarkable journey of Phil Hobby, the founder of Le Reve—a company that’s close to my heart and has an incredible story to tell.

Le Reve was one of the first companies I had the privilege of working with, and to this day, I am continually impressed by their commitment to their people and their story. Phil is not just a leader but a father of six, a grandfather to twenty, a board member of the Direct Selling Association, and a certified facilitator of The Seven Habits of Highly Effective People. His journey is one of grit, passion, and unwavering determination to make a difference. 

Phil joins us in this episode to share his journey from the ground up in building Le Reve. You’ll hear about the challenges he faced, the pivotal moments that defined the company’s direction, and the values that continue to shape its success today. We explore the sacrifices and triumphs behind a thriving brand. Phil’s openness about the hurdles he faced—and what fueled his determination to overcome them offers incredible inspiration and encouragement to push forward with your own dreams.

Whether you’re an entrepreneur starting out or someone seeking inspiration, this conversation is for you. Get ready to uncover insights, wisdom, and plenty of motivation - tune in to join me as I sit down with the amazing Phil Hobby of Le Reve!



We’ll be talking about: 

➡ [0:00] Introduction

➡ [4:50] Catching up with Phil Hobby

➡ [5:26] Fun fact about Phil

➡ [5:55] The Le Reve story

➡ [12:55 Business and partnership

➡ [15:25] Why Direct Selling?

➡ [17:07] Fundamental steps in building business

➡ [19:57] What Le Reve means

➡ [21:40] A good business decision 

➡ [26:28] Having a positive attitude

➡ [30:14] Emotional vs proactive

➡ [35:25] Utilising a mentor 

➡ [40:01] Celebrating someone’s success

➡ [47:06] A family affair

➡ [53:03] Phil’s favourite Le Reve product

➡ [55:26] Advocate for 7 Habits of Highly Effective People

➡ [57:12] Phil Hobby’s recommended book

➡ [57:51] Phil Hobby’s dream superpower

➡ [1:01:39] Phil Hobby’s favourite quote

➡ [1:03:16] Phil Hobby’s advice to his past self

➡ [1:04:44] Final thoughts



Resources: 

Book Recommendations

➡ As a Man Thinketh by James Allen: https://bit.ly/3NL2Gjo

➡ 7 Habits of Highly Effective People by Steven Covey: https://bit.ly/4hcRkC8



Quote:

➡  “The greatest achievement was at first and for a time, a dream. The oak sleeps in the acorn, the bird waits in the egg, and in the highest vision of the soul a waking angel stirs. Dreams are the seedlings of realities. ” - James Allen



About our guest:

Phillip Hobby, born in 1949 in Geelong, Victoria, is a seasoned leader and entrepreneur with a profound commitment to personal growth, family, and community. Married to Jennifer Christie, Phillip is a dedicated father to six children—Kimball, Jerusha, Alaine, Laura, John, and Sam—and a proud grandfather of 20.

In 1988, Phillip founded Le Reve, a thriving direct-selling company where he currently serves as CEO. His influence in the industry extends through his 13-year tenure on the Board of Direct Selling Australia (DSA), including four years as Chair. Recognized for his contributions, Phillip was awarded Life Membership in DSA in 2024.

With a strong focus on personal development, Phillip is a trained facilitator of Franklin Covey’s 7 Habits of Highly Effective People and has also served as a lay minister for over 40 years. A sports enthusiast, he has played representative basketball, squash, tennis, and Australian Rules football and remains an avid supporter of the Geelong Football Club.

Phillip’s greatest interests center around his family, church, friends, and community service, with a passion for reading and lifelong learning. His journey reflects a commitment to making a positive impact across multiple facets of life.



Connect with Phil Hobby and LeReve

➡ LeReve’s Facebook: https://www.facebook.com/lereveaustralianz

➡ LeReve’s website: https://www.lereve.com.au/

➡ LeReve’s Instagram: https://www.instagram.com/lereveaustralianz

➡ LeReve’s Youtube: www.youtube.com/@LeRevethedream



Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

There’s something captivating about hearing directly from the visionaries who build successful companies from scratch; exploring their challenges and triumphs, and truly seeing the journey from start to success from someone who has lived it. These stories, their inspiration and the opportunities they have created for so many are what makes me so deeply passionate about the Direct Selling industry.
Working with so many diverse companies and cultures has shown me just how much impact each organisation can have. But there’s nothing more inspiring than hearing directly from a founder with a dream, a vision, and a mission to change lives. Today, we dive into the remarkable journey of Phil Hobby, the founder of Le Reve—a company that’s close to my heart and has an incredible story to tell.
Le Reve was one of the first companies I had the privilege of working with, and to this day, I am continually impressed by their commitment to their people and their story. Phil is not just a leader but a father of six, a grandfather to twenty, a board member of the Direct Selling Association, and a certified facilitator of The Seven Habits of Highly Effective People. His journey is one of grit, passion, and unwavering determination to make a difference. 
Phil joins us in this episode to share his journey from the ground up in building Le Reve. You’ll hear about the challenges he faced, the pivotal moments that defined the company’s direction, and the values that continue to shape its success today. We explore the sacrifices and triumphs behind a thriving brand. Phil’s openness about the hurdles he faced—and what fueled his determination to overcome them offers incredible inspiration and encouragement to push forward with your own dreams.
Whether you’re an entrepreneur starting out or someone seeking inspiration, this conversation is for you. Get ready to uncover insights, wisdom, and plenty of motivation - tune in to join me as I sit down with the amazing Phil Hobby of Le Reve!
 
We’ll be talking about: 
➡ [0:00] Introduction
➡ [4:50] Catching up with Phil Hobby
➡ [5:26] Fun fact about Phil
➡ [5:55] The Le Reve story
➡ [12:55 Business and partnership
➡ [15:25] Why Direct Selling?
➡ [17:07] Fundamental steps in building business
➡ [19:57] What Le Reve means
➡ [21:40] A good business decision 
➡ [26:28] Having a positive attitude
➡ [30:14] Emotional vs proactive
➡ [35:25] Utilising a mentor 
➡ [40:01] Celebrating someone’s success
➡ [47:06] A family affair
➡ [53:03] Phil’s favourite Le Reve product
➡ [55:26] Advocate for 7 Habits of Highly Effective People
➡ [57:12] Phil Hobby’s recommended book
➡ [57:51] Phil Hobby’s dream superpower
➡ [1:01:39] Phil Hobby’s favourite quote
➡ [1:03:16] Phil Hobby’s advice to his past self
➡ [1:04:44] Final thoughts
 
Resources: 
Book Recommendations
➡ As a Man Thinketh by James Allen: <a href="https://bit.ly/3NL2Gjo">https://bit.ly/3NL2Gjo</a>
➡ 7 Habits of Highly Effective People by Steven Covey: <a href="https://bit.ly/4hcRkC8">https://bit.ly/4hcRkC8</a>
 
Quote:
➡  “The greatest achievement was at first and for a time, a dream. The oak sleeps in the acorn, the bird waits in the egg, and in the highest vision of the soul a waking angel stirs. Dreams are the seedlings of realities. ” - James Allen
 
About our guest:
Phillip Hobby, born in 1949 in Geelong, Victoria, is a seasoned leader and entrepreneur with a profound commitment to personal growth, family, and community. Married to Jennifer Christie, Phillip is a dedicated father to six children—Kimball, Jerusha, Alaine, Laura, John, and Sam—and a proud grandfather of 20.
In 1988, Phillip founded Le Reve, a thriving direct-selling company where he currently serves as CEO. His influence in the industry extends through his 13-year tenure on the Board of Direct Selling Australia (DSA), including four years as Chair. Recognized for his contributions, Phillip was awarded Life Membership in DSA in 2024.
With a strong focus on personal development, Phillip is a trained facilitator of Franklin Covey’s 7 Habits of Highly Effective People and has also served as a lay minister for over 40 years. A sports enthusiast, he has played representative basketball, squash, tennis, and Australian Rules football and remains an avid supporter of the Geelong Football Club.
Phillip’s greatest interests center around his family, church, friends, and community service, with a passion for reading and lifelong learning. His journey reflects a commitment to making a positive impact across multiple facets of life.
 
Connect with Phil Hobby and LeReve
➡ LeReve’s Facebook: <a href="https://www.facebook.com/lereveaustralianz">https://www.facebook.com/lereveaustralianz</a>
➡ LeReve’s website: <a href="https://www.lereve.com.au/">https://www.lereve.com.au/</a>
➡ LeReve’s Instagram: <a href="https://www.instagram.com/lereveaustralianz/p/DAUhHa4NXWX/">https://www.instagram.com/lereveaustralianz</a>
➡ LeReve’s Youtube: <a href="http://www.youtube.com/@LeRevethedream">www.youtube.com/@LeRevethedream</a>
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to Youtube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us at <a href="mailto:grow@auxanomarketing.com.au">grow@auxanomarketing.com.au</a>
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 235: A Story Of Resilience, Legacy and Leadership

Is there a future for the Direct Selling Industry?

Whew, what a BIG question! A question that’s on the minds of many, especially in an era of rapid change and evolving business practices. Today, I’m thrilled to introduce a guest who brings a wealth of experience to this very topic. Joining us is Dave Fleming, the Executive Vice President of Business Development at Neora, a company known widely in the Direct Selling world. Dave joins us to not only explain why there IS a future for this industry but also what that future could look like. 

As someone with over 20 years of experience in this field, Dave has seen it all. He understands the evolving landscape and the questions that many people are asking. Can we still trust this industry as a solid path for growing businesses? How do we lead teams and build sustainable ventures in a climate filled with change? Dave opens up in a candid discussion, bringing not only his expertise but also his honesty about the challenges and opportunities in Direct Selling today. He shares his perspective on the current state, and future direction, of the industry - and what this means for you.

Dave offers reassurance for anyone feeling stuck or uncertain of their next move. His valuable guidance and open discussion make this episode a conversation full of insights that you do not want to miss.



We’ll be talking about: 

➡ [0:00] Introduction

➡ [4:35] Catching up with Dave Fleming

➡ [6:01] Fun fact about Dave Fleming

➡ [7:51] Getting into Direct Selling

➡ [11:55] Built to Win 

➡ [13:18] Where is the industry heading?

➡ [18:50] What is the future for building teams and business?

➡ [21:42] Speaking to different generations

➡ [26:26] Fitting Direct Selling into your life 

➡ [29:26] Two sides of the coin

➡ [31:51] A fair share of battles

➡ [37:46] If Dave had a magic wand…

➡ [41:03] Instill a sense of faith

➡ [42:30] Getting unstuck and achieving growth 

➡ [48:42] Dave’s intended legacy

➡ [51:09] Dave Fleming’s recommended book

➡ [52:57] Dave’s dream superpower

➡ [54:25] Dave’s favourite quote

➡ [55:26] Dave’s advice to his past self

➡ [56:24] Final thoughts





Resources: 

Book Recommendations

➡ Thinking Fast and Slow by Daniel Kahneman: https://bit.ly/4fD4eIf

➡ 10x is Easier than 2x by Dan Sullivan: https://bit.ly/3YXN0Qo

➡  Dave Fleming’s Podcast, Built To Win: https://builttowinpodcast.com/



Quote:

➡  “To improve is to change. To be perfect is to change a lot.” - Winston Churchill



About our guest:

Dave Fleming has been turning heads and earning recognition in business for nearly 15 years. His ability to lead and drive strategic direction has directly impacted some of the largest and fastest-growing companies in the industry. He has a strong background in sales and marketing and was identified early in his career for leadership positions, including National Sales Director, Vice President of Sales and Marketing, and President. His track record includes successful international market launches, successful corporate turnarounds, startup opportunities, and growing existing businesses to new record heights.

With a degree in psychology and his MBA, Dave has a focused, but very personal perspective applied to business. Though he is skilled in many aspects of growing and managing business, his ability to connect and collaborate with board members, colleagues, and clients stands out among his accomplishments.

When Dave is not working, he enjoys spending time with his wife Sarah and their four children, playing basketball, golf, and snowboarding. He also actively supports his local Boy Scouts of America troop, having personally earned the rank of Eagle Scout as a youth.



Connect with Dave Fleming 

➡ Dave Fleming’s LinkedIn: https://www.linkedin.com/in/davenfleming/



Connect with Neora

➡ Neora’s Facebook: https://www.facebook.com/NeoraOfficial/

➡ Neora’s website: https://www.neora.com/hk/en/

➡ Neora’s Tiktok: https://www.tiktok.com/@official_neora

➡ Neora’s Instagram: https://www.instagram.com/official_neora/?hl=en

➡ Neora’s YouTube: https://www.youtube.com/c/NeoraOfficial



Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: grow@auxanomarketing.com.au

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Is there a future for the Direct Selling Industry?
Whew, what a BIG question! A question that’s on the minds of many, especially in an era of rapid change and evolving business practices. Today, I’m thrilled to introduce a guest who brings a wealth of experience to this very topic. Joining us is Dave Fleming, the Executive Vice President of Business Development at Neora, a company known widely in the Direct Selling world. Dave joins us to not only explain why there IS a future for this industry but also what that future could look like. 
As someone with over 20 years of experience in this field, Dave has seen it all. He understands the evolving landscape and the questions that many people are asking. Can we still trust this industry as a solid path for growing businesses? How do we lead teams and build sustainable ventures in a climate filled with change? Dave opens up in a candid discussion, bringing not only his expertise but also his honesty about the challenges and opportunities in Direct Selling today. He shares his perspective on the current state, and future direction, of the industry - and what this means for you.
Dave offers reassurance for anyone feeling stuck or uncertain of their next move. His valuable guidance and open discussion make this episode a conversation full of insights that you do not want to miss.
 
We’ll be talking about: 
➡ [0:00] Introduction
➡ [4:35] Catching up with Dave Fleming
➡ [6:01] Fun fact about Dave Fleming
➡ [7:51] Getting into Direct Selling
➡ [11:55] Built to Win 
➡ [13:18] Where is the industry heading?
➡ [18:50] What is the future for building teams and business?
➡ [21:42] Speaking to different generations
➡ [26:26] Fitting Direct Selling into your life 
➡ [29:26] Two sides of the coin
➡ [31:51] A fair share of battles
➡ [37:46] If Dave had a magic wand…
➡ [41:03] Instill a sense of faith
➡ [42:30] Getting unstuck and achieving growth 
➡ [48:42] Dave’s intended legacy
➡ [51:09] Dave Fleming’s recommended book
➡ [52:57] Dave’s dream superpower
➡ [54:25] Dave’s favourite quote
➡ [55:26] Dave’s advice to his past self
➡ [56:24] Final thoughts
 
Resources: 
Book Recommendations
➡ Thinking Fast and Slow by Daniel Kahneman: <a href="https://bit.ly/4fD4eIf">https://bit.ly/4fD4eIf</a>
➡ 10x is Easier than 2x by Dan Sullivan: <a href="https://bit.ly/3YXN0Qo">https://bit.ly/3YXN0Qo</a>
➡  Dave Fleming’s Podcast, Built To Win: <a href="https://builttowinpodcast.com/">https://builttowinpodcast.com/</a>
 
Quote:
➡  “To improve is to change. To be perfect is to change a lot.” - Winston Churchill
 
About our guest:
Dave Fleming has been turning heads and earning recognition in business for nearly 15 years. His ability to lead and drive strategic direction has directly impacted some of the largest and fastest-growing companies in the industry. He has a strong background in sales and marketing and was identified early in his career for leadership positions, including National Sales Director, Vice President of Sales and Marketing, and President. His track record includes successful international market launches, successful corporate turnarounds, startup opportunities, and growing existing businesses to new record heights.
With a degree in psychology and his MBA, Dave has a focused, but very personal perspective applied to business. Though he is skilled in many aspects of growing and managing business, his ability to connect and collaborate with board members, colleagues, and clients stands out among his accomplishments.
When Dave is not working, he enjoys spending time with his wife Sarah and their four children, playing basketball, golf, and snowboarding. He also actively supports his local Boy Scouts of America troop, having personally earned the rank of Eagle Scout as a youth.
 
Connect with Dave Fleming 
➡ Dave Fleming’s LinkedIn: <a href="https://www.linkedin.com/in/davenfleming/">https://www.linkedin.com/in/davenfleming/</a>
 
Connect with Neora
➡ Neora’s Facebook: <a href="https://www.facebook.com/NeoraOfficial/?brand_redir=448921061972330">https://www.facebook.com/NeoraOfficial/</a>
➡ Neora’s website: <a href="https://www.neora.com/hk/en/">https://www.neora.com/hk/en/</a>
➡ Neora’s Tiktok: <a href="https://www.tiktok.com/@official_neora">https://www.tiktok.com/@official_neora</a>
➡ Neora’s Instagram: <a href="https://www.instagram.com/official_neora/?hl=en">https://www.instagram.com/official_neora/?hl=en</a>
➡ Neora’s YouTube: <a href="https://www.youtube.com/c/NeoraOfficial">https://www.youtube.com/c/NeoraOfficial</a>
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: <a href="mailto:grow@auxanomarketing.com.au">grow@auxanomarketing.com.au</a>
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 234: Is There A Future For Direct Selling?

There’s been a HUGE change happen on Facebook and Instagram, a change that impacts us all, yet no one’s really talking about it…

This change, although some might call it uncomfortable, actually represents a new way of expanding your network, finding new leads and reaching your dream customers! The change I’m talking about is an exciting opportunity that many business owners aren’t talking about enough - unconnected distribution on Social Media.

If you’re using platforms like Facebook and Instagram to grow your business, you’ve likely noticed a shift in how content is delivered. Even as a user, you might have noticed you’ve been seeing more content from ‘people you don't know’. This change is the increase in un-connected distribution. But did you know this change can help you reach customers outside your immediate circle?

The best part? Un-connected Distribution can be a powerful tool for everyone, and you don’t need to be a tech expert or have thousands of followers to benefit! What truly matters is that you’re committed to connecting with your audience, authentically.

In this episode, I’ll explain how unconnected distribution allows your content to reach more people, even those you’ve never met, without having to pay for it. It’s both a challenge and an opportunity, and I’ll show you how to leverage it to grow your business.

Let’s dive in and explore how this shift can work for you!



We’ll be talking about:

➡ [0:00] Introduction

➡ [2:48] What is un-connected distribution? 

➡ [3:33] A content creator is…

➡ [3:39] Let’s talk about un-connected distribution

➡ [7:30] How does distribution happen on Social Media?

➡ [8:55] Tapping into a huge opportunity to reach more people

➡ [10:31] Know your audience

➡ [12:02] Understanding the behaviours of your ideal customer with 2 golden questions

➡ [14:36] Be findable 

➡ [16:01] How do you show up?

➡ [18:02] Look at your Facebook Groups’ privacy settings

➡ [18:52] Deliver favoured content

➡ [20:09] Story-based content

➡ [21:07] Facebook as an opportunity

➡ [22:05] Final thoughts + how to get more



Resources

➡ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome

➡ Head here https://go.auxano.global to keep up with our latest FREE events and more!

➡ Get Sam’s Social Media Playbook now - https://go.auxano.global/toolkit



Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: grow@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

There’s been a HUGE change happen on Facebook and Instagram, a change that impacts us all, yet no one’s really talking about it…
This change, although some might call it uncomfortable, actually represents a new way of expanding your network, finding new leads and reaching your dream customers! The change I’m talking about is an exciting opportunity that many business owners aren’t talking about enough - unconnected distribution on Social Media.
If you’re using platforms like Facebook and Instagram to grow your business, you’ve likely noticed a shift in how content is delivered. Even as a user, you might have noticed you’ve been seeing more content from ‘people you don't know’. This change is the increase in un-connected distribution. But did you know this change can help you reach customers outside your immediate circle?
The best part? Un-connected Distribution can be a powerful tool for everyone, and you don’t need to be a tech expert or have thousands of followers to benefit! What truly matters is that you’re committed to connecting with your audience, authentically.
In this episode, I’ll explain how unconnected distribution allows your content to reach more people, even those you’ve never met, without having to pay for it. It’s both a challenge and an opportunity, and I’ll show you how to leverage it to grow your business.
Let’s dive in and explore how this shift can work for you!
 
We’ll be talking about:
➡ [0:00] Introduction
➡ [2:48] What is un-connected distribution? 
➡ [3:33] A content creator is…
➡ [3:39] Let’s talk about un-connected distribution
➡ [7:30] How does distribution happen on Social Media?
➡ [8:55] Tapping into a huge opportunity to reach more people
➡ [10:31] Know your audience
➡ [12:02] Understanding the behaviours of your ideal customer with 2 golden questions
➡ [14:36] Be findable 
➡ [16:01] How do you show up?
➡ [18:02] Look at your Facebook Groups’ privacy settings
➡ [18:52] Deliver favoured content
➡ [20:09] Story-based content
➡ [21:07] Facebook as an opportunity
➡ [22:05] Final thoughts + how to get more
 
Resources
➡ Are you ready to keep growing? Learn more about joining the Auxano Family - <a href="https://go.auxano.global/welcome">https://go.auxano.global/welcome</a>
➡ Head here <a href="https://go.auxano.global">https://go.auxano.global</a> to keep up with our latest FREE events and more!
➡ Get Sam’s Social Media Playbook now - <a href="https://go.auxano.global/toolkit">https://go.auxano.global/toolkit</a> 
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Sam Hind’s Instagram: <a href="https://instagram.com/samhinddigitalcoach">https://instagram.com/samhinddigitalcoach</a>
➡ Follow us on Facebook: <a href="https://www.instagram.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: grow@auxano.global
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 233: Un-connected Distribution: The Good, The Bad and The Ugly

What does it take to become a great leader and how do you lead when you don’t feel like a ‘leader’? That’s the question we're diving into today with our incredible guest, John Hobby. 

If you’ve ever doubted your abilities, felt knocked down a few pegs in your journey or have hit a roadblock, this episode is for you. John joins us to explore how to foster innovation within teams and how to unlock leadership qualities that may feel out of reach.

John has a deep passion for leadership and empowering people to be the best versions of themselves, and today, he’ll share his unique insights on leadership, innovation, and building a strong company culture. John is the General Manager of Nuskin in the Pacific and Philippines region. John's journey in the industry started early—he was practically born into Direct Selling. By the age of 18, he became a distributor and steadily built up the skills that positioned him as a leader in the industry today.

As you listen in, think about the one thing you can take from this episode and put into action right now to achieve your goals. Enjoy this episode with the amazing John Hobby! 



We’ll be talking about: 

➡ [0:00] Introduction

➡ [4:21] Catching up with John Hobby

➡ [5:26] Fun fact about John

➡ [6:58] Growing up in a Direct Selling family

➡ [11:55] Dynamics 

➡ [16:36] John’s leadership style

➡ [20:29] Feeling not qualified to be a leader

➡ [23:03] What vulnerability looks like as a leader

➡ [ 25:22 Fostering integrity and innovations 

➡ [29:11] Post-it notes and ideas

➡ [35:01] Involving teams in growth 

➡ [40:09] John’s secret to leadership

➡ [46:36] Thrive through innovation

➡ [53:31] Learn with your group

➡ [55:54] Check out Nu Skin’s products

➡ [57:28] Beauty and wellness

➡ [1:00:44] Digital opportunity

➡ [1:09:10] John Hobby’s recommended book

➡ [1:10:35] John Hobby’s dream superpower

➡ [1:11:40] John Hobby’s favourite quote

➡ [1:14:28] John Hobby’s advice to his past self

➡ [1:15:11] Final thoughts



Resources: 

Book Recommendations

➡ 7 Habits of Highly Effective People by Steven Covey: https://bit.ly/4hcRkC8



Quote:

➡  “That which you persist in doing becomes easier to do. Not that the nature of the task has changed, but your capacity to do it has increased”





About our guest:

John Hobby is the General Manager for Nu Skin Pacific and Philippines. John was raised in a Direct Selling family business, this guided John to embark on his career in Direct Selling straight from his studies and he now has over 10 years of industry experience!

John spent two years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.

John implemented a massive efficiency overhaul, using technology to bring huge savings to the company in travel and office space. But most crucial was his decision to disband the existing leadership team, as part of an effort to overhaul the sales strategy. Naturally, such a change was hard for the team to adapt to, but eventually, John was able to secure the support of stakeholders, with an emphasis on building trust and communication.



Connect with John Hobby 

➡ John Hobby’s LinkedIn: https://www.linkedin.com/in/john-hobby-64931493/

NuSkin 

➡ Nu Skin ’s Facebook: https://www.facebook.com/nuskin

➡ Nu Skin website: https://www.nuskin.com/us/en/

➡ Nu Skin Tiktok: https://www.tiktok.com/@nuskinus

➡ Nu Skin Instagram: https://www.instagram.com/nuskin/

➡ Nu Skin Youtube: https://www.youtube.com/c/nuskin





Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to You Tube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: grow@auxanomarketing.com.au

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

What does it take to become a great leader and how do you lead when you don’t feel like a ‘leader’? That’s the question we're diving into today with our incredible guest, John Hobby. 
If you’ve ever doubted your abilities, felt knocked down a few pegs in your journey or have hit a roadblock, this episode is for you. John joins us to explore how to foster innovation within teams and how to unlock leadership qualities that may feel out of reach.
John has a deep passion for leadership and empowering people to be the best versions of themselves, and today, he’ll share his unique insights on leadership, innovation, and building a strong company culture. John is the General Manager of Nuskin in the Pacific and Philippines region. John's journey in the industry started early—he was practically born into Direct Selling. By the age of 18, he became a distributor and steadily built up the skills that positioned him as a leader in the industry today.
As you listen in, think about the one thing you can take from this episode and put into action right now to achieve your goals. Enjoy this episode with the amazing John Hobby! 
 
We’ll be talking about: 
➡ [0:00] Introduction
➡ [4:21] Catching up with John Hobby
➡ [5:26] Fun fact about John
➡ [6:58] Growing up in a Direct Selling family
➡ [11:55] Dynamics 
➡ [16:36] John’s leadership style
➡ [20:29] Feeling not qualified to be a leader
➡ [23:03] What vulnerability looks like as a leader
➡ [ 25:22 Fostering integrity and innovations 
➡ [29:11] Post-it notes and ideas
➡ [35:01] Involving teams in growth 
➡ [40:09] John’s secret to leadership
➡ [46:36] Thrive through innovation
➡ [53:31] Learn with your group
➡ [55:54] Check out Nu Skin’s products
➡ [57:28] Beauty and wellness
➡ [1:00:44] Digital opportunity
➡ [1:09:10] John Hobby’s recommended book
➡ [1:10:35] John Hobby’s dream superpower
➡ [1:11:40] John Hobby’s favourite quote
➡ [1:14:28] John Hobby’s advice to his past self
➡ [1:15:11] Final thoughts
 
Resources: 
Book Recommendations
➡ 7 Habits of Highly Effective People by Steven Covey: <a href="https://bit.ly/4hcRkC8">https://bit.ly/4hcRkC8</a>
 
Quote:
➡  “That which you persist in doing becomes easier to do. Not that the nature of the task has changed, but your capacity to do it has increased”
 
About our guest:
John Hobby is the General Manager for Nu Skin Pacific and Philippines. John was raised in a Direct Selling family business, this guided John to embark on his career in Direct Selling straight from his studies and he now has over 10 years of industry experience!
John spent two years as a distributor to gain insight into both sides of the industry and to better understand how to partner with the field. John’s passion is to see people change their lives in building success.
John implemented a massive efficiency overhaul, using technology to bring huge savings to the company in travel and office space. But most crucial was his decision to disband the existing leadership team, as part of an effort to overhaul the sales strategy. Naturally, such a change was hard for the team to adapt to, but eventually, John was able to secure the support of stakeholders, with an emphasis on building trust and communication.
 
Connect with John Hobby 
➡ John Hobby’s LinkedIn: <a href="https://www.linkedin.com/in/john-hobby-64931493/">https://www.linkedin.com/in/john-hobby-64931493/</a>
NuSkin 
➡ Nu Skin ’s Facebook: <a href="https://www.facebook.com/nuskin">https://www.facebook.com/nuskin</a>
➡ Nu Skin website: <a href="https://www.nuskin.com/us/en/">https://www.nuskin.com/us/en/</a>
➡ Nu Skin Tiktok: <a href="https://www.tiktok.com/@nuskinus">https://www.tiktok.com/@nuskinus</a>
➡ Nu Skin Instagram: <a href="https://www.instagram.com/nuskin/">https://www.instagram.com/nuskin/</a>
➡ Nu Skin Youtube: <a href="https://www.youtube.com/c/nuskin">https://www.youtube.com/c/nuskin</a>
 
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to You Tube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: <a href="mailto:grow@auxanomarketing.com.au">grow@auxanomarketing.com.au</a>
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 232: How To Become The Leader You Were Born To Be

Are you feeling a little overwhelmed? Have you ever found yourself ‘stuck’ and unsure of what to do next in your business? You are not alone.

These are feelings many of us recognize, especially when we face challenges that seem insurmountable.  In this episode, I want to talk about just that: overcoming those moments when you feel immobilised and don’t know how to move forward.

We've all been there, feeling like our feet are stuck in cement, waiting for some magical moment to jolt us into action. But waiting doesn’t help us, right? In fact, staying still is often the worst thing we can do. Over my career, I’ve faced this many times and I know I’ll experience it again - as we all do and will. The key is knowing how to handle it when it happens.

That’s why I’ve developed five strategies that help me to keep moving, build momentum, and avoid getting stuck for too long. These strategies aren’t just for when everything is going smoothly—they’re designed for those tough times when you need to pull yourself out of a rut. 

So, if you’re ready to become an action-taker and push through those overwhelming moments, let’s dive in and get your feet moving again!



We’ll be talking about:

➡ [0:00] Introduction

➡ [2:44] 5 strategies that make a difference 

➡ [2:35] A 2mm shift is a move forward

➡ [3:39] The golf analogy

➡ [5:33] The one thing

➡ [7:29] Break down your tasks

➡ [10:00] Celebrate your wins

➡ [12:51] Set yourself up for success

➡ [13:46] Plan your week ahead

➡ [19:00] Set 3 goals for the day you’re going to achieve

➡ [20:23] You don’t always need big goals

➡ [22:17] Recap



Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome



Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: grow@auxano.global



If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Are you feeling a little overwhelmed? Have you ever found yourself ‘stuck’ and unsure of what to do next in your business? You are not alone.
These are feelings many of us recognize, especially when we face challenges that seem insurmountable.  In this episode, I want to talk about just that: overcoming those moments when you feel immobilised and don’t know how to move forward.
We've all been there, feeling like our feet are stuck in cement, waiting for some magical moment to jolt us into action. But waiting doesn’t help us, right? In fact, staying still is often the worst thing we can do. Over my career, I’ve faced this many times and I know I’ll experience it again - as we all do and will. The key is knowing how to handle it when it happens.
That’s why I’ve developed five strategies that help me to keep moving, build momentum, and avoid getting stuck for too long. These strategies aren’t just for when everything is going smoothly—they’re designed for those tough times when you need to pull yourself out of a rut. 
So, if you’re ready to become an action-taker and push through those overwhelming moments, let’s dive in and get your feet moving again!
 
We’ll be talking about:
➡ [0:00] Introduction
➡ [2:44] 5 strategies that make a difference 
➡ [2:35] A 2mm shift is a move forward
➡ [3:39] The golf analogy
➡ [5:33] The one thing
➡ [7:29] Break down your tasks
➡ [10:00] Celebrate your wins
➡ [12:51] Set yourself up for success
➡ [13:46] Plan your week ahead
➡ [19:00] Set 3 goals for the day you’re going to achieve
➡ [20:23] You don’t always need big goals
➡ [22:17] Recap
 
Are you ready to keep growing? Learn more about joining the Auxano Family - <a href="https://go.auxano.global/welcome">https://go.auxano.global/welcome</a> 
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Sam Hind’s Instagram: <a href="https://instagram.com/samhinddigitalcoach">https://instagram.com/samhinddigitalcoach</a>
➡ Follow us on Facebook: <a href="https://www.instagram.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: grow@auxano.global
 
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 231: How To Get Unstuck When You Feel Completely Overwhelmed

Today we’re diving into a topic that is often overlooked as a ‘bore’ or even ‘chore’ by many Direct Selling business owners: compliance. What exactly is compliance, and why does it matter? Let us answer that for you and, while we’re at it, we’ll also share how it can help your business to grow! 

Compliance is often an avoided topic - viewed as a restriction but what if I told you that it’s an important tool to have under your belt? That understanding it and how it applies to your business could make your Social Media strategies more effective?! 

To help us navigate this, we’ve brought on a special guest, Jonathan Gilliam. Jonathan is the founder and CEO of Momentum Factor, a leading digital risk management firm specializing in compliance monitoring, education, brand protection, and online reputation management. He’s also the mind behind Field Watch, a compliance management platform that helps businesses grow safely and responsibly.

In today’s conversation, we’ll explore how compliance can be less scary, and why it’s so important in protecting your business and brand. Jonathan will share his expertise, offer practical strategies and share insights to guide you in safeguarding your business and making a positive impact in the industry. 

Let’s jump in and explore how to grow your business the right way while protecting what matters most. Enjoy the episode!



We’ll be talking about: 

➡ [0:00] Introduction

➡ [4:25] A fun fact about Jonathan

➡ [7:16] Getting into the Direct Selling industry

➡ [10:04] What actually is compliance and why is it important?

➡ [11:36] Direct Selling vs other industries

➡ [13:27] Awareness of being non-compliant

➡ [14:19] What is and isn’t okay to post? 

➡ [15:59] The risk of non-compliant claims online

➡ [19:15] The most common compliance issues

➡ [22:05] Things someone can say and cannot say

➡ [26:24] What to do if somebody else is non-compliant

➡ [29:20] Alerting the compliance department

➡ [32:38] Old content that is going bite you down the track

➡ [34:16] 3 tips from a compliance expert

➡ [36:17] Common mistakes people are making

➡ [39:11] What to say when you can’t say anything

➡ [45:17] A word of advice from Jonathan

➡ [46:53] Check out Momentum Factor’s website

➡ [48:02] Jonathan’s recommended book

➡ [48:49] Jonathan’s dream superpower

➡ [49:45] Jonathan’s favourite quote

➡ [50:37] Jonathan’s advice to his past self

➡ [51:09] Final thoughts



Resources: 

Book Recommendations

➡ Lean StartUp by Eric Ries: https://bit.ly/4h0zu5s

➡ Find Jonathan’s books here: https://momofactor.com/resources/books/



Quote:

➡  “If you don’t go, you don’t know”





About our guest:

Known for developing innovative solutions to difficult digital challenges, Jonathan Gilliam is Founder & CEO at Momentum Factor – the leading AI-powered digital risk management firm specializing in compliance monitoring and education, brand protection and global online reputation management, as well as the developers of the FieldWatch Compliance Management platform. Jonathan graduated with a BA degree from the University of Texas at Austin, followed by graduate studies at Rice University.

While his firm has been named an Inc. 5000 America’s Fastest Growing Private Companies honoree by Inc. Magazine in 2017, 2018, 2019, 2020 and 2021, Jonathan has been recognized by the Austin Business Journal as one of Austin’s Best CEOs twice. 

A published author, Jonathan’s books ‘Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity and Change the World’ and ‘Blastoff! Creating Growth in Direct Selling Companies: Lessons in Momentum from CEOs & Industry Leaders’, helped shape the Direct Selling industry conversation about new media and delivered a vision of social media’s promise for Direct Selling companies.



Connect with Jonathan Gilliam:

➡ Jonathan Gilliam’s Facebook:  https://www.facebook.com/jonathan.gilliam

➡ Jonathan Gilliam’s LinkedIn: https://www.linkedin.com/in/jonathangilliam/

➡ Find Jonathan’s books here: https://momofactor.com/resources/books/



➡ Momentum Factor website: https://momofactor.com/

➡ Momentum Factor X: https://x.com/MomoFactor/

➡ Momentum Factor Instagram: https://www.instagram.com/momofactor/

➡ Momentum Factor LinkedIn: https://www.linkedin.com/company/momentum-factor/





Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us: grow@auxanomarketing.com.au

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

Today we’re diving into a topic that is often overlooked as a ‘bore’ or even ‘chore’ by many Direct Selling business owners: compliance. What exactly is compliance, and why does it matter? Let us answer that for you and, while we’re at it, we’ll also share how it can help your business to grow! 
Compliance is often an avoided topic - viewed as a restriction but what if I told you that it’s an important tool to have under your belt? That understanding it and how it applies to your business could make your Social Media strategies more effective?! 
To help us navigate this, we’ve brought on a special guest, Jonathan Gilliam. Jonathan is the founder and CEO of Momentum Factor, a leading digital risk management firm specializing in compliance monitoring, education, brand protection, and online reputation management. He’s also the mind behind Field Watch, a compliance management platform that helps businesses grow safely and responsibly.
In today’s conversation, we’ll explore how compliance can be less scary, and why it’s so important in protecting your business and brand. Jonathan will share his expertise, offer practical strategies and share insights to guide you in safeguarding your business and making a positive impact in the industry. 
Let’s jump in and explore how to grow your business the right way while protecting what matters most. Enjoy the episode!
 
We’ll be talking about: 
➡ [0:00] Introduction
➡ [4:25] A fun fact about Jonathan
➡ [7:16] Getting into the Direct Selling industry
➡ [10:04] What actually is compliance and why is it important?
➡ [11:36] Direct Selling vs other industries
➡ [13:27] Awareness of being non-compliant
➡ [14:19] What is and isn’t okay to post? 
➡ [15:59] The risk of non-compliant claims online
➡ [19:15] The most common compliance issues
➡ [22:05] Things someone can say and cannot say
➡ [26:24] What to do if somebody else is non-compliant
➡ [29:20] Alerting the compliance department
➡ [32:38] Old content that is going bite you down the track
➡ [34:16] 3 tips from a compliance expert
➡ [36:17] Common mistakes people are making
➡ [39:11] What to say when you can’t say anything
➡ [45:17] A word of advice from Jonathan
➡ [46:53] Check out Momentum Factor’s website
➡ [48:02] Jonathan’s recommended book
➡ [48:49] Jonathan’s dream superpower
➡ [49:45] Jonathan’s favourite quote
➡ [50:37] Jonathan’s advice to his past self
➡ [51:09] Final thoughts
 
Resources: 
Book Recommendations
➡ Lean StartUp by Eric Ries: <a href="https://bit.ly/4h0zu5s">https://bit.ly/4h0zu5s</a>
➡ Find Jonathan’s books here: <a href="https://momofactor.com/resources/books/">https://momofactor.com/resources/books/</a> 
 
Quote:
➡  “If you don’t go, you don’t know”
 
About our guest:
Known for developing innovative solutions to difficult digital challenges, Jonathan Gilliam is Founder &amp; CEO at Momentum Factor – the leading AI-powered digital risk management firm specializing in compliance monitoring and education, brand protection and global online reputation management, as well as the developers of the <a href="https://momofactor.com/services/fieldwatch/">FieldWatch</a> Compliance Management platform. Jonathan graduated with a BA degree from the University of Texas at Austin, followed by graduate studies at Rice University.
While his firm has been named an <a href="https://www.inc.com/inc5000/2021">Inc. 5000 America’s Fastest Growing Private Companies</a> honoree by Inc. Magazine in 2017, 2018, 2019, 2020 and 2021, Jonathan has been recognized by the<a href="https://www.bizjournals.com/austin/"> Austin Business Journal</a> as one of <a href="https://www.bizjournals.com/austin/news/2023/08/28/90-nominated-for-best-ceo-awards.html">Austin’s Best CEOs</a> twice. 
A published author, Jonathan’s books ‘<a href="https://www.amazon.com/Social-Selling-Companies-Harness-Connectivity/dp/0985621605/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1515540279&amp;sr=1-1&amp;keywords=social+selling+gilliam">Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity and Change the World</a>’ and ‘<a href="https://www.amazon.com/Blastoff-Creating-Growth-Selling-Company/dp/1497482429">Blastoff! Creating Growth in Direct Selling Companies</a>: Lessons in Momentum from CEOs &amp; Industry Leaders’, helped shape the Direct Selling industry conversation about new media and delivered a vision of social media’s promise for Direct Selling companies.
 
Connect with Jonathan Gilliam:
➡ Jonathan Gilliam’s Facebook:  <a href="https://www.facebook.com/jonathan.gilliam">https://www.facebook.com/jonathan.gilliam</a>
➡ Jonathan Gilliam’s LinkedIn: <a href="https://www.linkedin.com/in/jonathangilliam/">https://www.linkedin.com/in/jonathangilliam/</a>
➡ Find Jonathan’s books here: <a href="https://momofactor.com/resources/books/">https://momofactor.com/resources/books/</a> 
 
➡ Momentum Factor website: <a href="https://momofactor.com/">https://momofactor.com/</a>
➡ Momentum Factor X: <a href="https://x.com/MomoFactor/status/1834268550745202901">https://x.com/MomoFactor/</a>
➡ Momentum Factor Instagram: <a href="https://www.instagram.com/momofactor/p/C_0uwt0Rltn/">https://www.instagram.com/momofactor/</a>
➡ Momentum Factor LinkedIn: <a href="https://www.linkedin.com/company/momentum-factor/posts/?feedView=all">https://www.linkedin.com/company/momentum-factor/</a>
 
 
Connect with Direct Selling Accelerator:
➡ Visit our website: <a href="https://www.auxano.global/">https://www.auxano.global/</a>
➡ Subscribe to YouTube: <a href="https://www.youtube.com/c/DirectSellingAccelerator">https://www.youtube.com/c/DirectSellingAccelerator</a>
➡ Follow us on Instagram: <a href="https://www.instagram.com/auxanomarketing/">https://www.instagram.com/auxanomarketing/</a>
➡ Follow us on Facebook: <a href="https://www.facebook.com/auxanomarketing/">https://www.facebook.com/auxanomarketing/</a>
➡ Email us: <a href="mailto:grow@auxanomarketing.com.au">grow@auxanomarketing.com.au</a>
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

EP 230: Breaking the Boring: Compliance Made Cool - Sell More and Sleep Easy

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

The Direct Selling Accelerator Podcast

The Direct Selling Accelerator podcast, hosted by Samantha Hind, is your go-to resource for accelerating your results with direct selling through online marketing, particularly on social media. From tips and strategies, to traps to watch out for, to the latest techniques to improve your results, Sam has you covered.

The Direct Selling Accelerator Podcast

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