The Digital Diary of Nikita Abhanave
The Digital Diary of Nikita Abhanave
Welcome to my Digital Diary, I'm Nikita Abhanave and this podcast is dedicated to the Digital media, Marketing and Ad-tech community in India. I’ve been in the digital media space since 2009 but it’s changing so fast, that I constantly have to keep learning and evolving. Every week, I will speak to experts of the community who are on the cutting-edge of innovation, as well as those who have defi…Social links:
End of Season 1
Thank you for being part of this incredible journey in Season 1. As we wrap up this season, remember our learning is a continuous process, as the digital media world is ever-evolving. Stay curious and keep making your mark in this exciting space. Until next time, this is your host Nikita Abhanave…
02:09Clean
The Magic and Logic of Marketing with Customer Obsession with Akankshaa Dalal
In this episode we discuss: 1. Importance of having a customer hook and leveraging data 2. Why Marketers need both IQ and EQ to connect with their consumers 3. How to elevate the customer experience and Journey 4. Balance between - Magic & Logic About the guest: Aakansha Dalal is a Brand & Servi…
15:48Clean
Transforming Agencies with Linkedin | Featuring Santosh Krishnamoorthy, Head - Agency Development Linkedin India
Linkedin is now 100 million members in India. And it has a lot to offer to the agencies and brands. Looking at a full-funnel strategy approach? Thinking to leverage 1P data? Know about LAN targeting is - Linkedin Audience Network and much more from my conversation with Santosh Krishnamoorthy. This…
16:57Clean
Career Self Care with Dr. Sunil Punjabi
In this episode, I will have a conversation with Sunil Punjabi about how we need we invest a lot of time in making our careers that we forget to prioritize important things like rest, health and our personal lives. This is self-care for your career. The state of your mental health has a direct impa…
17:25Clean
Left Brain versus Right Brain
In this episode, we look back to previous two episodes discussing consulting brands and influencer marketing. This episode will throw a new light on many things around these topics. To listen, download Bingepods on iOS or Android. subscribe or follow wherever you listen to your podcasts. New epis…
03:12Clean
Influencer-Marketing Uncovered with Kosal Malladi
In this episode, I will have a conversation with Kosal about Influencer marketing. Creator’s economy in India and globally has gone beyond our imagination. It has touched all industries and mediums like social, video, audio etc. Building brands in these changing times today include influencer marke…
25:35Clean
On Consulting Brands with Vineeta Wagh
In this episode, Nikita and Vineeta discusses on consulting brands. We go in depth about what it is to be a consultant and hire a consultant for business. We also speak about consulting as a career and what it takes to be a consultant. About the Guest: Vineeta Wagh is a seasoned marketing profess…
29:56
From Idea to Episode
In this episode, I recall how it all began, from idea to putting together these episodes. Of course there is more, but last three episodes were very important to me. The topics, the guests and the conversations were super interesting. I’m all geared up for the next segment. Stay tuned for more! To…
02:18Clean
The long-game called Content with Tara Kapur
In this week's episode, I am discussing with Tara about how brands need to invest wisely in content marketing. Basically, we focus on attracting, engaging and retaining the consumer for the long game. This includes talking about editorial content, web series, educational content, learning, brand l…
20:53Clean
Sports Marketing in India with Rammohan Sundaram
Welcome Back Everyone! In this week's episode, I am discussing Sports marketing in India with Dr. Rammohan Sundaram. He is currently President - Integrated Media at DDB in India. He is a successful digital marketing professional, having been an entrepreneur thrice in his career in over 20 years.…
22:49Clean