What keeps rural advisors awake at night? How to feed an ever-increasing population from a declining land area whilst at the same time reducing its environmental footprint.

2023 Nuffield scholar and AgFirst Chief Executive, James Allen says, their are significant trends in the use of technology in the agricultural sector coming at farming faster than we can understand and the role of the agricultural advisor needs redefined. 

Guests include:
James Allen - 2023 Nuffield Scholar and chief executive, AgFirst

Hosts:
Sarah Perriam-Lampp, Managing Director, CountryWide Media

Read James’ full Nuffield Report “Redefining excellence in agribusiness advisory"

This episode is a special bonus episode through CountryWide Media’s partnership with Rural Leaders and the New Zealand Nuffield Farming Scholarship. 

What keeps rural advisors awake at night? How to feed an ever-increasing population from a declining land area whilst at the same time reducing its environmental footprint.
2023 Nuffield scholar and AgFirst Chief Executive, James Allen says, their are significant trends in the use of technology in the agricultural sector coming at farming faster than we can understand and the role of the agricultural advisor needs redefined. 
Guests include:
<ol>
<li aria-level="1">James Allen - 2023 Nuffield Scholar and chief executive, <a href="https://www.agfirst.co.nz/">AgFirst</a> </li>
</ol>
Hosts:
<ol>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
Read James’ full Nuffield Report <a href="https://ruralleaders.co.nz/redefining-excellence-in-agribusiness-advisory-the-role-of-the-rural-advisor-in-the-modern-world/">“Redefining excellence in agribusiness advisory"</a>
This episode is a special bonus episode through CountryWide Media’s partnership with Rural Leaders and the <a href="https://ruralleaders.co.nz/nuffield-farming-scholarship/">New Zealand Nuffield Farming Scholarship</a>.

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.

Hosts: Rebecca Greaves - Editor of Country-Wide

For more information & to subscribe to Country-Wide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.
Hosts: Rebecca Greaves - Editor of Country-Wide
For more information &amp; to subscribe to Country-Wide, visit www.country-wide.co.nz

The Country-Wide Podcast

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.

Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.

Hosts: Editor of Country-Wide, Rebecca Greaves and CountryWide Media’s Managing Director, Sarah Perriam-Lampp.

To subscribe to Country-Wide, visit www.country-wide.co.nz

Bringing' you the best of rural New Zealand for nearly 50 years via your mailboxes, now it’s time for' our seasonal stories from the magazine to weekly updates straight to your ears.
Proud to celebrate the grit and the smarts it takes to farm as well as good ol' fashioned country culture with The Country-Wide Podcast.
Hosts: Editor of Country-Wide, Rebecca Greaves and CountryWide Media’s Managing Director, Sarah Perriam-Lampp.
To subscribe to Country-Wide, visit <a href="http://www.country-wide.co.nz">www.country-wide.co.nz</a>

New Zealand Nuffield & Kellogg's Interviews

NUFFIELD REPORT: Redefining excellence in agribusiness advisory. The role of the rural advisor in the modern world.

The government has announced that agriculture will no longer be included in the Emissions Trading Scheme (ETS) for now, but the effects of climate change and the way we might potentially price agricultural emissions are still front of mind for those in the sector. Industry bodies say that New Zealand food producers need to think about how a global demand for sustainably grown and produced food will impact our place in the supply chain.  

Guests include:
Wayne Langford, National President, Federated Farmers
Kerry Worsnop, Gisborne sheep and beef farmer
Sirma Karapeeva, CEO, Meat Industry Association

Hosts:
Rebecca Greaves, Editor, Country-Wide
Sarah Perriam-Lampp, Managing Director, CountryWide Media

Federated Farmers President Wayne Langford says he’s confident we’ll reach our emissions targets by 2050, but it’s not something that will happen overnight. He discusses the risks of losing our place in the market overseas, which would see other countries produce the same products as us, but less efficiently. He says emissions need to be a global discussion, not a New Zealand alone one, given we’re already some of the most efficient food producers in the world. 

Gisborne sheep and beef farmer Kerry Worsnop says she’s noticed there’s nothing really to take a read from now, and she’s not confident there’s been a good enough understanding of what farmers think. She says there needs to be an understanding of what farmers believe a sensible direction for emissions pricing would be, and make the most of our uniquely nature focussed farm systems, that stand out in the global market. 

CEO of the Meat Industry Association, Sirma Karapeeva, says not being included in the ETS  gives us a good opportunity to make sure farmers have all the tools to succeed when emissions pricing eventually does come into effect. She says sustainable food production systems are becoming a firm customer expectation, and we need to be prepared to meet that demand to stay commercially successful overseas.

Subscribe to Country-Wide magazine for $59/four magazines plus postage annually: https://country-wide.co.nz/shop/

SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL

The government has announced that agriculture will no longer be included in the Emissions Trading Scheme (ETS) for now, but the effects of climate change and the way we might potentially price agricultural emissions are still front of mind for those in the sector. Industry bodies say that New Zealand food producers need to think about how a global demand for sustainably grown and produced food will impact our place in the supply chain.  
Guests include:
<ol>
<li aria-level="1">Wayne Langford, National President, <a href="https://www.fedfarm.org.nz/">Federated Farmers</a></li>
<li aria-level="1">Kerry Worsnop, Gisborne sheep and beef farmer</li>
<li aria-level="1">Sirma Karapeeva, CEO, <a href="https://mia.co.nz/">Meat Industry Association</a></li>
</ol>
Hosts:
<ol>
<li aria-level="1">Rebecca Greaves, Editor, Country-Wide</li>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
Federated Farmers President Wayne Langford says he’s confident we’ll reach our emissions targets by 2050, but it’s not something that will happen overnight. He discusses the risks of losing our place in the market overseas, which would see other countries produce the same products as us, but less efficiently. He says emissions need to be a global discussion, not a New Zealand alone one, given we’re already some of the most efficient food producers in the world. 
Gisborne sheep and beef farmer Kerry Worsnop says she’s noticed there’s nothing really to take a read from now, and she’s not confident there’s been a good enough understanding of what farmers think. She says there needs to be an understanding of what farmers believe a sensible direction for emissions pricing would be, and make the most of our uniquely nature focussed farm systems, that stand out in the global market. 
CEO of the Meat Industry Association, Sirma Karapeeva, says not being included in the ETS  gives us a good opportunity to make sure farmers have all the tools to succeed when emissions pricing eventually does come into effect. She says sustainable food production systems are becoming a firm customer expectation, and we need to be prepared to meet that demand to stay commercially successful overseas.
Subscribe to Country-Wide magazine for $59/four magazines plus postage annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a> 
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL</a>

Episode 28 - How to make or break our future with emissions?

We need to bring farmers to the table and take them off the menu, when it comes to fostering sustainable practices in the agriculture sector. 2023 Nuffield Scholar Kylie Leonard says trailing environmentally focused practices must be voluntary to succeed. 

Having spent time overseas for this report, she says the best uptake she’s witnessed is where farmers have had the choice to change, and lead by example within their community. Regulations drive the lowest common denominator behaviour, she says. 

Backing farmers so they don’t get burdened with the capital risk of trialing sustainable practices, and resourcing them as needed, is vital. 

Guests include:
Kylie Leonard - 2023 Nuffield Scholar & Taupō-based dairy farmer

Hosts:
Sarah Perriam-Lampp, Managing Director, CountryWide Media

Read Kylie's full Nuffield Report “Boots on the ground are part of the solution.”

This episode is a special bonus episode through CountryWide Media’s partnership with Rural Leaders and the New Zealand Nuffield Farming Scholarship. 

We need to bring farmers to the table and take them off the menu, when it comes to fostering sustainable practices in the agriculture sector. 2023 Nuffield Scholar Kylie Leonard says trailing environmentally focused practices must be voluntary to succeed. 
Having spent time overseas for this report, she says the best uptake she’s witnessed is where farmers have had the choice to change, and lead by example within their community. Regulations drive the lowest common denominator behaviour, she says. 
Backing farmers so they don’t get burdened with the capital risk of trialing sustainable practices, and resourcing them as needed, is vital. 
Guests include:
<ol>
<li aria-level="1">Kylie Leonard - 2023 Nuffield Scholar &amp; Taupō-based dairy farmer</li>
</ol>
Hosts:
<ol>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
Read Kylie's full Nuffield Report <a href="https://ruralleaders.co.nz/boots-on-the-ground-are-part-of-the-solution-transitioning-agriculture-towards-sustainability-together/">“Boots on the ground are part of the solution.”</a>
This episode is a special bonus episode through CountryWide Media’s partnership with Rural Leaders and the<a href="https://ruralleaders.co.nz/nuffield-farming-scholarship/"> New Zealand Nuffield Farming Scholarship</a>.

NUFFIELD REPORT: Transitioning agriculture towards sustainability together

It’s bull and sheep buying season, and advancements in the genetics space are continuing to develop, to provide sheep and beef breeders with better New Zealand specific data. But how do farmers make the most of this information? 

We talk to genetics specialists about projects running at the moment, what data they already have available, and how farmers can start using it in their systems.

Guests include:
Dr Shannon Clarke, AgResearch Principal Scientist & The Ovine Pangenome Project
Gemma Jenkins, Programme Manager, INZB

Hosts:
Rebecca Greaves, Editor, Country-Wide
Sarah Perriam-Lampp, Managing Director, CountryWide Media

AgResearch’s Dr Shannon Clarke says the front of mind for genetics research with AgResearch is making sure overseas data and research is easily applicable for New Zealand farmers. 

One of these developments has been the “snip chips”, a genetic profiling tool, which allows farmers to view the DNA sample of a sheep to select the traits they want to breed using New Zealand data. This includes hard to measure traits such as meat quality and methane emissions, and as well as more accuracy with trait selection. 

Shannon gives us an overview of The Ovine Pangenome Project, an international project New Zealand is involved with.

Gemma Jenkins says the whole focus of the INZB (Informing New Zealand Beef) programme is to set up tools to help select traits that are important to New Zealand farmers. Their first project has been creating three selection indexes for farmers; maternal, terminal, and beef on dairy indexes. 

At the moment they have 37 commercial farmers involved in the project, and they’re hoping to continue adding 10 new farmers each year over the seven-year programme. She explains some ways farmers can make the most of the data collected already by this project. Learn more about the programme here.

Subscribe to Country-Wide magazine for $59/four magazines plus postage annually: https://country-wide.co.nz/shop/

SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL

It’s bull and sheep buying season, and advancements in the genetics space are continuing to develop, to provide sheep and beef breeders with better New Zealand specific data. But how do farmers make the most of this information? 
We talk to genetics specialists about projects running at the moment, what data they already have available, and how farmers can start using it in their systems.
Guests include:
<ol>
<li aria-level="1">Dr Shannon Clarke, <a href="https://www.agresearch.co.nz/">AgResearch</a> Principal Scientist &amp; The Ovine Pangenome Project</li>
<li aria-level="1">Gemma Jenkins, Programme Manager, <a href="https://www.blnzgenetics.com/informing-nz-beef">INZB</a></li>
</ol>
Hosts:
<ol>
<li aria-level="1">Rebecca Greaves, Editor, Country-Wide</li>
<li aria-level="1">Sarah Perriam-Lampp, Managing Director, CountryWide Media</li>
</ol>
AgResearch’s Dr Shannon Clarke says the front of mind for genetics research with AgResearch is making sure overseas data and research is easily applicable for New Zealand farmers. 
One of these developments has been the “snip chips”, a genetic profiling tool, which allows farmers to view the DNA sample of a sheep to select the traits they want to breed using New Zealand data. This includes hard to measure traits such as meat quality and methane emissions, and as well as more accuracy with trait selection. 
Shannon gives us an overview of The Ovine Pangenome Project, an international project New Zealand is involved with.
Gemma Jenkins says the whole focus of the INZB (Informing New Zealand Beef) programme is to set up tools to help select traits that are important to New Zealand farmers. Their first project has been creating three selection indexes for farmers; maternal, terminal, and beef on dairy indexes. 
At the moment they have 37 commercial farmers involved in the project, and they’re hoping to continue adding 10 new farmers each year over the seven-year programme. She explains some ways farmers can make the most of the data collected already by this project. <a href="https://beeflambnz.com/science-genetics/blnz-genetics/informing-new-zealand-beef-programme">Learn more about the programme here.</a>
Subscribe to Country-Wide magazine for $59/four magazines plus postage annually:<a href="https://country-wide.co.nz/shop/"> https://country-wide.co.nz/shop/</a> 
<a href="https://country-wide.co.nz/sign-up/">SUBSCRIBE TO THE COUNTRY-WIDE WEEKLY EMAIL</a>

NUFFIELD REPORT: Redefining excellence in agribusiness advisory. The role of the rural advisor in the modern world.

In 2 playlist(s)

The Country-Wide Podcast

Social links

Follow podcast

Recent clips