A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

Examples of ads that use these framing devices and how it works - tune in to know more!

Check out the ads here:
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI 

Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8 

Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs 

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