There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". 

Which brands have used this idea and how does it work?

Listen... to know more!

Check out ad videos here: 

SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc

Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q

Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw

Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702

Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o

Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0

Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0

Screenshots:

Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9

Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv

Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda 

Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music