Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!

Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

Check out the ads referred to here:https://bit.ly/topads2022

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!
Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!
Check out the ads referred to here: <a href="https://bit.ly/topads2022">https://bit.ly/topads2022</a>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!  Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

The Top 10 Ads of 2022

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

Check out the ads here:
Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

Vim ad campaign featuring Virender Sehwag:
https://www.youtube.com/watch?v=CAAl3J0yKyw
https://www.youtube.com/watch?v=AwY0IjoSNRk
https://www.youtube.com/watch?v=h03H-e0rpCM

Vim’s December 2021 ad campaign:
https://www.youtube.com/watch?v=6b8f3XQZZXc

P&G Ariel’s Share The Load campaign:
https://www.youtube.com/watch?v=AIr5btESyNA
https://www.youtube.com/watch?v=wJukf4ifuKs
https://www.youtube.com/watch?v=8QDlv8kfwIM
https://www.youtube.com/watch?v=DA64FF7MR58

Lloyd Unisex washing machine ad:
https://www.youtube.com/watch?v=vOX0XrxYqpc

Henkel’s Pril Tamarind ad:
https://www.youtube.com/watch?v=yGU34cOjQRg

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.
Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.
Check out the ads here:
<ul>
<li aria-level="1">Vim Black product packaging 1: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg</a></li>
<li aria-level="1">Vim Black product packaging 2: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg</a></li>
<li aria-level="1">Vim’s confession: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg</a></li>
<li aria-level="1">Vim Black ad starring Milind Soman: <a href="https://www.youtube.com/watch?v=bEDNbPQyVVw">https://www.youtube.com/watch?v=bEDNbPQyVVw</a></li>
<li aria-level="1">Vim Black ad 2: <a href="https://www.youtube.com/watch?v=5Z61w6ZFUEY">https://www.youtube.com/watch?v=5Z61w6ZFUEY</a></li>
<li aria-level="1">Vim Black ad 3: <a href="https://www.youtube.com/watch?v=HIQ9Wk1W3xI">https://www.youtube.com/watch?v=HIQ9Wk1W3xI</a></li>
</ul>
Vim ad campaign featuring Virender Sehwag:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=CAAl3J0yKyw">https://www.youtube.com/watch?v=CAAl3J0yKyw</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=AwY0IjoSNRk">https://www.youtube.com/watch?v=AwY0IjoSNRk</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=h03H-e0rpCM">https://www.youtube.com/watch?v=h03H-e0rpCM</a></li>
</ul>
Vim’s December 2021 ad campaign:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=6b8f3XQZZXc">https://www.youtube.com/watch?v=6b8f3XQZZXc</a></li>
</ul>
P&amp;G Ariel’s Share The Load campaign:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=AIr5btESyNA">https://www.youtube.com/watch?v=AIr5btESyNA</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=wJukf4ifuKs">https://www.youtube.com/watch?v=wJukf4ifuKs</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=8QDlv8kfwIM">https://www.youtube.com/watch?v=8QDlv8kfwIM</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=DA64FF7MR58">https://www.youtube.com/watch?v=DA64FF7MR58</a></li>
</ul>
Lloyd Unisex washing machine ad:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=vOX0XrxYqpc">https://www.youtube.com/watch?v=vOX0XrxYqpc</a></li>
</ul>
Henkel’s Pril Tamarind ad:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=yGU34cOjQRg">https://www.youtube.com/watch?v=yGU34cOjQRg</a> </li>
</ul>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

HUL’s Vim throws the kitchen sink at men

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

Examples of ads that use these framing devices and how it works - tune in to know more!

Check out the ads here: 
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 



Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.



Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!
Examples of ads that use these framing devices and how it works - tune in to know more!
Check out the ads here: Kunal, Wildstone: <a href="https://www.youtube.com/watch?v=U-bpHTapG-U">https://www.youtube.com/watch?v=U-bpHTapG-U</a>
Kiran, UpGrad: <a href="https://www.youtube.com/watch?v=JpXg0vFqKGU">https://www.youtube.com/watch?v=JpXg0vFqKGU</a>
ACKO: <a href="https://www.youtube.com/watch?v=mM0Dv01r-QQ">https://www.youtube.com/watch?v=mM0Dv01r-QQ</a>
FTX: <a href="https://www.youtube.com/watch?v=BH5-rSxilxo">https://www.youtube.com/watch?v=BH5-rSxilxo</a>
BT: <a href="https://vimeo.com/463011619?embedded=true&amp;source=video_title&amp;owner=17334059">https://vimeo.com/463011619?embedded=true&amp;source=video_title&amp;owner=17334059</a>
Lifebuoy: <a href="https://www.youtube.com/watch?v=nZXWUd-sGDk">https://www.youtube.com/watch?v=nZXWUd-sGDk</a>
Dezerv: <a href="https://www.youtube.com/watch?v=8wa7Z6C1qac">https://www.youtube.com/watch?v=8wa7Z6C1qac</a>
Mercury 1: <a href="https://www.youtube.com/watch?v=VNK4rV_FbXQ">https://www.youtube.com/watch?v=VNK4rV_FbXQ</a>
Mercury 2: <a href="https://www.youtube.com/watch?v=N-RA7R9LvKI">https://www.youtube.com/watch?v=N-RA7R9LvKI</a> 
Mercury 3: <a href="https://www.youtube.com/watch?v=HoHN1Gdxtx8">https://www.youtube.com/watch?v=HoHN1Gdxtx8</a> 
Mercury 4: <a href="https://www.youtube.com/watch?v=9D_jxiW5sHs">https://www.youtube.com/watch?v=9D_jxiW5sHs</a> 
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
 
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!  Examples of ads that use these framing devices and how it works - tune in to know more!

Be like X. Don't be like Y!

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". 

Which brands have used this idea and how does it work?

Listen... to know more!

Check out ad videos here: 

SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc

Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q

Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw

Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702

Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o

Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0

Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0



Screenshots:

Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9

Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv

Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda

Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl



You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". 
Which brands have used this idea and how does it work?
Listen... to know more!
Check out ad videos here: 
SBI Savings Fund: <a href="https://www.youtube.com/watch?v=3PNEh-R2lPc">https://www.youtube.com/watch?v=3PNEh-R2lPc</a>
Bestinvest, UK: <a href="https://www.youtube.com/watch?v=-HolR79DF3Q">https://www.youtube.com/watch?v=-HolR79DF3Q</a>
Mutual Funds Sahi Hai: <a href="https://www.youtube.com/watch?v=VdC5pPIKExw">https://www.youtube.com/watch?v=VdC5pPIKExw</a>
Aldermore Bank, UK: <a href="https://www.facebook.com/watch/?ref=external&amp;v=1001509479917702">https://www.facebook.com/watch/?ref=external&amp;v=1001509479917702</a>
Ally, 1: <a href="https://www.youtube.com/watch?v=atxG29g2B2o">https://www.youtube.com/watch?v=atxG29g2B2o</a>
Ally, 2: <a href="https://www.youtube.com/watch?v=LR4nf3otbQ0">https://www.youtube.com/watch?v=LR4nf3otbQ0</a>
Rabidirect: <a href="https://www.youtube.com/watch?v=_ETRDe_C0H0">https://www.youtube.com/watch?v=_ETRDe_C0H0</a>
 
Screenshots:
Ibotta 1: <a href="https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9">https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9</a>
Ibotta 2: <a href="https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv">https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv</a>
Ibotta 3: <a href="https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda">https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda</a> 
Ibotta 4: <a href="https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl">https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl</a>
 
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".  Which brands have used this idea and how does it work? Listen... to know more!

The Top 10 Ads of 2022

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The Advertiser's Guide to the Galaxy

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