A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

Examples of ads that use these framing devices and how it works - tune in to know more!

Check out the ads here: 
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 



Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.



Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!
Examples of ads that use these framing devices and how it works - tune in to know more!
Check out the ads here: Kunal, Wildstone: <a href="https://www.youtube.com/watch?v=U-bpHTapG-U">https://www.youtube.com/watch?v=U-bpHTapG-U</a>
Kiran, UpGrad: <a href="https://www.youtube.com/watch?v=JpXg0vFqKGU">https://www.youtube.com/watch?v=JpXg0vFqKGU</a>
ACKO: <a href="https://www.youtube.com/watch?v=mM0Dv01r-QQ">https://www.youtube.com/watch?v=mM0Dv01r-QQ</a>
FTX: <a href="https://www.youtube.com/watch?v=BH5-rSxilxo">https://www.youtube.com/watch?v=BH5-rSxilxo</a>
BT: <a href="https://vimeo.com/463011619?embedded=true&amp;source=video_title&amp;owner=17334059">https://vimeo.com/463011619?embedded=true&amp;source=video_title&amp;owner=17334059</a>
Lifebuoy: <a href="https://www.youtube.com/watch?v=nZXWUd-sGDk">https://www.youtube.com/watch?v=nZXWUd-sGDk</a>
Dezerv: <a href="https://www.youtube.com/watch?v=8wa7Z6C1qac">https://www.youtube.com/watch?v=8wa7Z6C1qac</a>
Mercury 1: <a href="https://www.youtube.com/watch?v=VNK4rV_FbXQ">https://www.youtube.com/watch?v=VNK4rV_FbXQ</a>
Mercury 2: <a href="https://www.youtube.com/watch?v=N-RA7R9LvKI">https://www.youtube.com/watch?v=N-RA7R9LvKI</a> 
Mercury 3: <a href="https://www.youtube.com/watch?v=HoHN1Gdxtx8">https://www.youtube.com/watch?v=HoHN1Gdxtx8</a> 
Mercury 4: <a href="https://www.youtube.com/watch?v=9D_jxiW5sHs">https://www.youtube.com/watch?v=9D_jxiW5sHs</a> 
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
 
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!  Examples of ads that use these framing devices and how it works - tune in to know more!

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