Hello world! Meet Angelia McFarland and Gina Rosenthal - the Tech Aunties. In our first episode we introduce ourselves, why we decided to start a podcast, and what we'll discuss in Season 1. 

Who's ready to have tea with the Aunties?

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

Hello world! Meet Angelia McFarland and Gina Rosenthal - the Tech Aunties. In our first episode we introduce ourselves, why we decided to start a podcast, and what we'll discuss in Season 1. 
Who's ready to have tea with the Aunties?
Don't forget to check out <a href="https://techaunties.com">https://techaunties.com</a> and follow us on <a href="https://www.instagram.com/techauntiespodcast/">Instagram </a>too! Have an idea for a show? Email us at <a href="mailto:hello@techaunties.com">hello@techaunties.com</a>.

Trailer for the first season of Tech Aunties

Meet the Tech Aunties

Introduction

Defining The Road To Wussville

The Role Of Marketing In Product Launch

Are The Issues Systemic?

The Politics Of Messaging

The Road FROM Wussville

Creating A Subculture For Success

This Is A Journey

Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here? 

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here? 
Don't forget to check out <a href="https://techaunties.com">https://techaunties.com</a> and follow us on <a href="https://www.instagram.com/techauntiespodcast/">Instagram </a>too! Have an idea for a show? Email us at <a href="mailto:hello@techaunties.com">hello@techaunties.com</a>.
<ol></ol>
<ol></ol>
<ol></ol>

The road to Wussville - or Marketing's not so grand adventure

In our first technology episode, we set the table to talk more about AI.

Show notes:
What is ChatGPT? We talk very high level about how generative AI tools work. GPT = generative pretrained transformer, so this is a pretty cool technical innovation. It's not a magical mystical new tool. We keep it high level, but we talk about the components of an AI application to ground our future discussions about AI. 
We talk about some of the things ChatGPT can do well.
We cover some of the unintended consequences of rushing to use AI on everything. 
You have to review the output of generative AI tools. Understand the dataset that was used to train the generative tool, and what the tool was trained to produce. Also, if you have ESG initiatives, it is important to understand the environmental impact, as well as the impact to the people who clean the data are treated. 
Should you be afraid of ChatGPT?

We don't have a guest for this episode, but it will set the stage for the other technical episodes that we have planned. Please let us know what you think about ChatGPT on Techaunties.com or Instagram.

In our first technology episode, we set the table to talk more about AI.
Show notes:
<ol>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">What is ChatGPT? We talk very high level about how generative AI tools work. GPT = generative pretrained transformer, so this is a pretty cool technical innovation. It's not a magical mystical new tool. We keep it high level, but we talk about the components of an AI application to ground our future discussions about AI. </li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">We talk about some of the things ChatGPT can do well.</li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">We cover some of the unintended consequences of rushing to use AI on everything. </li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">You have to review the output of generative AI tools. Understand the dataset that was used to train the generative tool, and what the tool was trained to produce. Also, if you have ESG initiatives, it is important to understand the environmental impact, as well as the impact to the people who clean the data are treated. </li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Should you be afraid of ChatGPT?</li>
</ol>
We don't have a guest for this episode, but it will set the stage for the other technical episodes that we have planned. Please let us know what you think about ChatGPT on <a href="https://techaunties.com/">Techaunties.com</a> or <a href="https://www.instagram.com/techauntiespodcast/">Instagram</a>.

What do we need to know about ChatGPT

Is AI is the killer app that came from the most recent round of digital transformation? If it is, what are the components of an AI workload?

Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning, AI, and HPC to the virtual world. 

Show outline/notes 
Welcome & Introducing Tony Foster, AKA Professor Wondernerd.
What is AI?
What components are necessary to build AI?
Can you give us an example of AI/
Are there things labelled AI that are not AI (chatgpt)? What are they?
Should we be afraid of AI? 

You can connect with Tony on LinkedIn, on Twitter, and on his website, Wondernerd.net.

Here are the slides from our VMworld Session.

Neural Network zoo

Free resources and model zoos for DL

The grandma exploit explained

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

Is AI is the killer app that came from the most recent round of digital transformation? If it is, what are the components of an AI workload?
Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning, AI, and HPC to the virtual world. 
Show outline/notes 
<ul>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Welcome &amp; Introducing Tony Foster, AKA Professor Wondernerd.</li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">What is AI?</li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">What components are necessary to build AI?</li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Can you give us an example of AI/</li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Are there things labelled AI that are not AI (chatgpt)? What are they?</li>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Should we be afraid of AI? </li>
</ul>
You can connect with Tony on <a href="https://www.linkedin.com/in/wondernerd/">LinkedIn</a>, on <a href="https://twitter.com/wonder_nerd">Twitter</a>, and on his website,<a href="https://www.wondernerd.net/blog/#.ZFvMMHbMKoQ"> Wondernerd.net</a>.
<a href="https://www.wondernerd.net/blog/wp-content/uploads/2018/09/VAP2340BU_Slides.pdf">Here are the slides from our VMworld Session</a>.
<a href="https://www.asimovinstitute.org/neural-network-zoo/">Neural Network zoo</a>
<a href="https://www.edge-ai-vision.com/2022/04/13-free-resources-and-model-zoos-for-deep-learning-and-computer-vision-models/">Free resources and model zoos for DL</a>
<a href="https://www.linkedin.com/safety/go?url=https%3A%2F%2Fwww.techtimes.com%2Farticles%2F290578%2F20230419%2Fnew-chatgpt-grandma-exploit-makes-ai-act-elderly%25E2%2580%2594telling-linux-malware.htm&amp;trk=flagship-messaging-web&amp;messageThreadUrn=urn%3Ali%3AmessagingThread%3A2-Zjc3NTY5YTgtMmYyOC00OGEzLWIzYzMtMzYwMjg5MGZhZTQ5XzAxMA%3D%3D&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BUv2xhTSdSQyRRMzhZOnGgg%3D%3D">The grandma exploit explained</a>
Don't forget to check out <a href="https://techaunties.com">https://techaunties.com</a> and follow us on <a href="https://www.instagram.com/techauntiespodcast/">Instagram </a>too! Have an idea for a show? Email us at <a href="mailto:hello@techaunties.com">hello@techaunties.com.</a>

AI Basics with Professor Wondernerd

In Part 1 of this Episode -- The Road to Wussville: Or Marketing's Not so Grand Adventrue -- we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline.

In this episode, we move on from Wussville! We will switch from looking at the problem to looking at the opportunities we have to take back our power and reshape the role of marketing.  

Our guest is Anna Pickard.

She's a digital and social marketing leader who enjoys navigating the constantly evolving digital landscape. She has a sharp eye for strategies that drive sales and loves turning curious browsers into loyal fans - all while working within a tight budget. 

On the social media front, Anna has experience in corporate social strategy and as an independent creator on TikTok and Instagram. She has partnered with over 25 consumer brands, helping them to build brand awareness and boost sales through her savvy social media skills.  

She also boasts deep skills and experiences in web strategy, e-commerce, customer experience/social support, and product marketing - all across both B2B and B2C markets. 

Follow her:
LinkedIn
TikTok: @Newmommytalks 
Instagram: @newmommytalks 

Show Outline:
What are the opportunities for marketers? How have they changed with the digitization of everything?  
The rise of social media and the opportunity within corporate as a creator. 
Navigating a corporate career as a marketer who specializes in social media. What are the benefits? Challenges? 
Making the decision to become an influencer and what was the tipping point.
The benefits of building an independent social media business?
What is your advice for others starting to build a marketing capability on the side?
What do you see on the horizon? What is the next big social application?

Notes from 2023 Side Hustle Statistics

From 2023 Side Hustle Statistics: The Ultimate List - Luisa Zhou Blog :
1 in 3 American’s have a side hustle 
Almost 50% of people with a side hustle do it because they want to, not because of financial constraints 
50% of millennials have a side hustle vs. 70% of Gen Zs have a side hustle 

In Part 1 of this Episode -- The Road to Wussville: Or Marketing's Not so Grand Adventrue -- we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline.
In this episode, we move on from Wussville! We will switch from looking at the problem to looking at the opportunities we have to take back our power and reshape the role of marketing.  
Our guest is Anna Pickard.
She's a digital and social marketing leader who enjoys navigating the constantly evolving digital landscape. She has a sharp eye for strategies that drive sales and loves turning curious browsers into loyal fans - all while working within a tight budget.    On the social media front, Anna has experience in corporate social strategy and as an independent creator on TikTok and Instagram. She has partnered with over 25 consumer brands, helping them to build brand awareness and boost sales through her savvy social media skills.  
She also boasts deep skills and experiences in web strategy, e-commerce, customer experience/social support, and product marketing - all across both B2B and B2C markets. 
Follow her:
<ul>
<li><a href="https://www.linkedin.com/in/annapickardtsihlis/">LinkedIn</a></li>
<li>TikTok: @Newmommytalks </li>
<li>Instagram: @newmommytalks </li>
</ul>
Show Outline:
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">What are the opportunities for marketers? How have they changed with the digitization of everything?  </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">The rise of social media and the opportunity within corporate as a creator. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="2">Navigating a corporate career as a marketer who specializes in social media. What are the benefits? Challenges? </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="2">Making the decision to become an influencer and what was the tipping point.</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="2">The benefits of building an independent social media business?</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="2">What is your advice for others starting to build a marketing capability on the side?</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="5" data-aria-level="2">What do you see on the horizon? What is the next big social application?</li>
</ul>
Notes from 2023 Side Hustle Statistics
From <a href="https://www.luisazhou.com/blog/side-hustle-statistics/">2023 Side Hustle Statistics: The Ultimate List - Luisa Zhou Blog </a>:
<ul>
<li>1 in 3 American’s have a side hustle </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Almost 50% of people with a side hustle do it because they want to, not because of financial constraints </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">50% of millennials have a side hustle vs. 70% of Gen Zs have a side hustle </li>
</ul>

It's OK to move on: the road from Wussville

For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most large companies have a venture department that works to build a pipeline of innovative solutions for later acquisition or investment. Launching a startup can be a lucrative opportunity for marketers...now imagine you are a woman. Did you know that of all venture capital invested in 2022, only 2.1% went to women?* Is this an acceptable standard for the industry? Is this a standard that we must accept as professionals?

Join us as we discuss the journey from corporate professional to founder with our guest Nishita Roy-Pope. 

Nishita Roy-Pope 

Nishita Roy-Pope has a long and distinguished bio. She possesses 15+ years of experience working in high impact leadership roles in the tech and non-profit sectors. Nishita thrives in roles where she can innovate new models, products or programs to address unmet gaps.  

She is currently Founder and CEO of two quickly growing ventures:
WorldRoo:an ed-tech start-up focused on empowering children to build key early learning skills, including STEM, and develop an appreciation for diversity and global cultures.
Tribe Academy: a company focused on training, coaching and connecting motivated, diverse talent with leading corporations, including Fidelity Investments, Dell Technologies, Amica Insurance and Nike.  

Nishita is also a TEDx speaker - her engaging talk is titled, “Channel Your Kid Courage”. And recipient of many awards: 
Rhode Island 40 Under 40 Winner 
Rhode Island PBN Woman to Watch in Tech Winner 
ATHENA Leadership Award® Winner and  
Top Social Media Voice at Dell Technologies.  
She has 7K+ social media followers and has been featured by LinkedIn multiple times for her inspiring and engaging content.  

Follow Nishita

LinkedIn 

Instagram @nishitaroypope 

References

https://pitchbook.com/news/articles/the-vc-female-founders-dashboard

For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most large companies have a venture department that works to build a pipeline of innovative solutions for later acquisition or investment. Launching a startup can be a lucrative opportunity for marketers...now imagine you are a woman. Did you know that of all venture capital invested in 2022, only 2.1% went to women?* Is this an acceptable standard for the industry? Is this a standard that we must accept as professionals?
Join us as we discuss the journey from corporate professional to founder with our guest Nishita Roy-Pope. 
Nishita Roy-Pope 
Nishita Roy-Pope has a long and distinguished bio. She possesses 15+ years of experience working in high impact leadership roles in the tech and non-profit sectors. Nishita thrives in roles where she can innovate new models, products or programs to address unmet gaps.  
She is currently Founder and CEO of two quickly growing ventures:
<ul>
<li><a href="https://worldroo.com/">WorldRoo: </a>an ed-tech start-up focused on empowering children to build key early learning skills, including STEM, and develop an appreciation for diversity and global cultures.</li>
<li>Tribe Academy: a company focused on training, coaching and connecting motivated, diverse talent with leading corporations, including Fidelity Investments, Dell Technologies, Amica Insurance and Nike.  </li>
</ul>
Nishita is also a TEDx speaker - her engaging talk is titled, “<a href="https://www.youtube.com/watch?v=CBzvfMYpF4k">Channel Your Kid Courage</a>”. And recipient of many awards: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Rhode Island 40 Under 40 Winner </li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Rhode Island PBN Woman to Watch in Tech Winner </li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">ATHENA Leadership Award® Winner and  </li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Top Social Media Voice at Dell Technologies.  </li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">She has 7K+ social media followers and has been featured by LinkedIn multiple times for her inspiring and engaging content.  </li>
</ul>
Follow Nishita
<a href="https://www.linkedin.com/in/nishitaroypope/ ">LinkedIn </a>
Instagram <a href="https://www.instagram.com/nishitaroypope/">@nishitaroypope </a>
References
<a href="https://pitchbook.com/news/articles/the-vc-female-founders-dashboard">https://pitchbook.com/news/articles/the-vc-female-founders-dashboard</a>

Accepting the unacceptable standard

What kind of compute does it take to train an AI model? And should we be concerned about the environmental impact? Professor Wondernerd (aka Tony Foster) is back for another Tech Auntie session with the deets.

Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning, AI, and HPC to the virtual world. 

Show outline/notes 
What is the baseline architecture required to support machine learning and deep learning architectures? 
What sort of carbon footprint are these distributed architectures giving off? Does this taper off after the initial training is completed? 
Do you think these services (like private GPT) will be offered as a service? Should consumers of the service be concerned about the environmental impacts?  

You can connect with Tony on LinkedIn, on Twitter, and on his website, Wondernerd.net.

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

What kind of compute does it take to train an AI model? And should we be concerned about the environmental impact? Professor Wondernerd (aka Tony Foster) is back for another Tech Auntie session with the deets.
Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kansas State University, or simply the WonderNerd! He describes himself as a VDI/EUC and GPU fanatic bringing Deep Learning, Machine Learning, AI, and HPC to the virtual world. 
Show outline/notes 
<ul>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">What is the baseline architecture required to support machine learning and deep learning architectures? </li>
</ul>
<ul>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">What sort of carbon footprint are these distributed architectures giving off? Does this taper off after the initial training is completed? </li>
</ul>
<ul>
<li data-leveltext="%1." data-font="Calibri" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1">Do you think these services (like private GPT) will be offered as a service? Should consumers of the service be concerned about the environmental impacts?  </li>
</ul>
You can connect with Tony on <a href="https://www.linkedin.com/in/wondernerd/">LinkedIn</a>, on <a href="https://twitter.com/wonder_nerd">Twitter</a>, and on his website,<a href="https://www.wondernerd.net/blog/#.ZFvMMHbMKoQ"> Wondernerd.net</a>.
Don't forget to check out <a href="https://techaunties.com">https://techaunties.com</a> and follow us on <a href="https://www.instagram.com/techauntiespodcast/">Instagram </a>too! Have an idea for a show? Email us at <a href="mailto:hello@techaunties.com">hello@techaunties.com</a>.

Computing needs of AI and the impact on the environment

When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create the illusion of ease. 

Our guest for this episode is Michael Pope. 

Germany born. Florida raised. Michael designs, builds and implements solutions for the web. When not spending time with his amazing family, he is hiking all of the things, brewing “drinkable” beer, playing soccer or building PCs. 

You can find Michael at:  

SomethingKiller.com 

LinkedIn: https://www.linkedin.com/in/michael-pope-6293795a/

Instagram: @somethingkiller 

Twitter: @somethingkillr 

When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create the illusion of ease. 
Our guest for this episode is Michael Pope. 
Germany born. Florida raised. Michael designs, builds and implements solutions for the web. When not spending time with his amazing family, he is hiking all of the things, brewing “drinkable” beer, playing soccer or building PCs. 
You can find Michael at:  
SomethingKiller.com 
LinkedIn: <a href="https://www.linkedin.com/in/michael-pope-6293795a/">https://www.linkedin.com/in/michael-pope-6293795a/</a> 
Instagram: @somethingkiller 
Twitter: @somethingkillr

Marketing is magic, and technical!

For better or worse, we live in a time where algorithms rule the world. But what happens when algorithms do harm? This has been a concern for about a decade. Articles and books have been written to sound the alarm about the harms we will see if we jump with both feet into automating AI processes (see Emily M. Bender's blog post for plenty of links). 

What are some historical examples, and can anything be done about it? Further, does the fact that women are still leaving the tech field mean we are losing important diverse minds that could help think through the impact of when algorithms do harm?

Join us as we talk to the OGTA (OG Tech Aunty) Marian Newsome. 



Show notes for Algorithms that do harm
Introductions: Meet the OG Tech Aunty - throw back to being a woman in tech in the 80s!
Why do women leave the field of engineering, and why hasn't that culture changed?
Health scares and career choices.
State of security field today.
Algorithms from FORTRAN to today.
Algorithms have been going wrong because humans write the code.
How data is gathered to profile individuals with algorithms?
Do algorithms do harm, or do the people pulling the data do harm?
Who owns your personal data? Do you understand what you're opting into?
Health data and bias.
Law enforcement, digital personal data collection, bias
Reinforcing old biases, continued with digitized data lakes
You have to think about the "off-label uses" of an AI product, for example Ring lawsuits
Have ceded data to institutions, and that seems normal to us now. Will it always be that way?
How has the toxicity of the tech industry changed over the years?


Links
Austin Women in Technology
Period apps ranked by data privacy
Automated License Plate readers
Facial recognition leads to false arrests
Weapons of Math Destruction
Ring employees illegally surveilled customer
History of using Social Security number as an identifier
National Kidney Foundation

This week's guest: Marian Newsome

BIO: 

Marian Newsome is an esteemed technology professional boasting over 15 years of experience spanning Security, Product Marketing, Compliance, Organizational Transformation and Portfolio Management. Marian excels in roles that enable her to bridge various disciplines, allowing her to effectively contribute to business growth and sustainable success.

Her profound understanding of the tech sector and strategic acumen has solidified her reputation as a respected thought leader in her field.

Marian is also a published author. Her incisive article on 'Privacy and the Failing Dot.com Era' has gained significant recognition, being cited in the prestigious Virginia and Houston Law Reviews.

Marian is an enthusiastic advocate for inclusivity, tirelessly supporting the rights and recognition of women and neurodiverse individuals within the tech industry. She has committed herself to cultivate increased awareness in tech for underrepresented communities, frequently lending her voice at events and actively participating in initiatives that aim to encourage diversity and develop talent in the tech sector.

You can connect with Marian on LinkedIn and Twitter.

For better or worse, we live in a time where algorithms rule the world. But what happens when algorithms do harm? This has been a concern for about a decade. Articles and books have been written to sound the alarm about the harms we will see if we jump with both feet into automating AI processes (see<a href="https://medium.com/@emilymenonbender/talking-about-a-schism-is-ahistorical-3c454a77220f"> Emily M. Bender's blog post</a> for plenty of links). 
What are some historical examples, and can anything be done about it? Further, does the fact that women are still leaving the tech field mean we are losing important diverse minds that could help think through the impact of when algorithms do harm?
Join us as we talk to the OGTA (OG Tech Aunty) Marian Newsome. 
 
Show notes for Algorithms that do harm
<ul>
<li>Introductions: Meet the OG Tech Aunty - throw back to being a woman in tech in the 80s!</li>
<li>Why do women leave the field of engineering, and why hasn't that culture changed?</li>
<li>Health scares and career choices.</li>
<li>State of security field today.</li>
<li>Algorithms from FORTRAN to today.</li>
<li>Algorithms have been going wrong because humans write the code.</li>
<li>How data is gathered to profile individuals with algorithms?</li>
<li>Do algorithms do harm, or do the people pulling the data do harm?</li>
<li>Who owns your personal data? Do you understand what you're opting into?</li>
<li>Health data and bias.</li>
<li>Law enforcement, digital personal data collection, bias</li>
<li>Reinforcing old biases, continued with digitized data lakes</li>
<li>You have to think about the "off-label uses" of an AI product, for example Ring lawsuits</li>
<li>Have ceded data to institutions, and that seems normal to us now. Will it always be that way?</li>
<li>How has the toxicity of the tech industry changed over the years?</li>
<li></li>
</ul>
Links
<ul>
<li><a href="https://awtaustin.org/">Austin Women in Technology</a></li>
<li><a href="https://www.wired.com/story/period-tracking-apps-flo-clue-stardust-ranked-data-privacy/">Period apps ranked by data privacy</a></li>
<li><a href="https://www.eff.org/pages/automated-license-plate-readers-alpr">Automated License Plate readers</a></li>
<li><a href="https://www.nytimes.com/2023/03/31/technology/facial-recognition-false-arrests.html">Facial recognition leads to false arrests</a></li>
<li><a href="https://www.theguardian.com/books/2016/oct/27/cathy-oneil-weapons-of-math-destruction-algorithms-big-data">Weapons of Math Destruction</a></li>
<li><a href="https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-says-ring-employees-illegally-surveilled-customers-failed-stop-hackers-taking-control-users">Ring employees illegally surveilled customer</a></li>
<li><a href="https://www.ssa.gov/history/reports/ssnreportc2.html">History of using Social Security number as an identifier</a></li>
<li><a href="https://www.kidney.org/">National Kidney Foundation</a></li>
</ul>
This week's guest: Marian Newsome
BIO: 
Marian Newsome is an esteemed technology professional boasting over 15 years of experience spanning Security, Product Marketing, Compliance, Organizational Transformation and Portfolio Management. Marian excels in roles that enable her to bridge various disciplines, allowing her to effectively contribute to business growth and sustainable success.
Her profound understanding of the tech sector and strategic acumen has solidified her reputation as a respected thought leader in her field.
Marian is also a published author. Her incisive article on 'Privacy and the Failing Dot.com Era' has gained significant recognition, being cited in the prestigious Virginia and Houston Law Reviews.
Marian is an enthusiastic advocate for inclusivity, tirelessly supporting the rights and recognition of women and neurodiverse individuals within the tech industry. She has committed herself to cultivate increased awareness in tech for underrepresented communities, frequently lending her voice at events and actively participating in initiatives that aim to encourage diversity and develop talent in the tech sector.
You can connect with Marian on <a href="https://d.docs.live.net/252672e7931a77f2/Linkedin.com/in/mariannewsome">LinkedIn</a> and <a href="https://d.docs.live.net/252672e7931a77f2/twitter.com/Lreetx">Twitter</a>.

Algorithms that do harm

Cog in the machine to disciplined audacity

Marketing leaders make audacity possible

Tendency to regress to the safe

Marketing is shifting

The value of product marketing

Is it product or marketing?

Electronic Arts - Product or Marketing?

NVIDIA - Product or Marketing?

Netflix - Product or Marketing

Make the jump to product marketing

When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved recognition.

Our guest

Brian Whitaker

During his corporate career, Brian worked on regional and global marketing for a wide range of alliances, data center technologies, and professional services. He has worked in the U.S. and Europe, led the marketing execution for a billion-dollar acquisition, and still gets excited by compelling technologies that support business transformation.

He's been immersed in technology marketing since 2005 and is currently the founder and Chief Executive Officer of Zettabyte Content, an Austin-based content marketing consulting firm with 20+ years of industry expertise. Zettabye Content helps B2B technology leaders tell their stories in a world that’s obsessed with data, consumed by noise, and bored by dull marketing.

You can engage Zettabyte Content at https://zbcontent.com

You can follow Brian on LinkedIn https://www.linkedin.com/in/brianewhitaker/

When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved recognition.
Our guest
Brian Whitaker
During his corporate career, Brian worked on regional and global marketing for a wide range of alliances, data center technologies, and professional services. He has worked in the U.S. and Europe, led the marketing execution for a billion-dollar acquisition, and still gets excited by compelling technologies that support business transformation.
He's been immersed in technology marketing since 2005 and is currently the founder and Chief Executive Officer of Zettabyte Content, an Austin-based content marketing consulting firm with 20+ years of industry expertise. Zettabye Content helps B2B technology leaders tell their stories in a world that’s obsessed with data, consumed by noise, and bored by dull marketing.
You can engage Zettabyte Content at <a href="https://zbcontent.com">https://zbcontent.com</a>
You can follow Brian on LinkedIn <a href="https://www.linkedin.com/in/brianewhitaker/">https://www.linkedin.com/in/brianewhitaker/</a>

Marketers are the unsung heroes of technology evolution

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 

Seasons 1 & 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this link. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found here. 

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 
Seasons 1 &amp; 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this <a href="https://techaunties.eopmedia.com">link</a>. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found <a href="https://techaunties.com">here</a>.

Tech Aunties Podcast Seasons 1 & 2

Social links:

Follow the podcast:

21 clip(s)