Introduction

Defining The Road To Wussville

The Role Of Marketing In Product Launch

Are The Issues Systemic?

The Politics Of Messaging

The Road FROM Wussville

Creating A Subculture For Success

This Is A Journey

Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here? 

Don't forget to check out https://techaunties.com and follow us on Instagram too! Have an idea for a show? Email us at hello@techaunties.com.

Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here? 
Don't forget to check out <a href="https://techaunties.com">https://techaunties.com</a> and follow us on <a href="https://www.instagram.com/techauntiespodcast/">Instagram </a>too! Have an idea for a show? Email us at <a href="mailto:hello@techaunties.com">hello@techaunties.com</a>.
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In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 

Seasons 1 & 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this link. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found here. 

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 
Seasons 1 &amp; 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this <a href="https://techaunties.eopmedia.com">link</a>. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found <a href="https://techaunties.com">here</a>.

The Tech Aunties Podcast Seasons 1 & 2

Tech Aunties Podcast Seasons 1 & 2

The road to Wussville - or Marketing's not so grand adventure

Tech Aunties Season 2 Episode 9 Show Notes

Gaming on the edge

In this episode of Tech Aunties we're diving deep into a specific edge use case with our first international guest, Philip Cote, CTO at Edgegap. We'll discuss the use cases that Edgegap is currently working on, including online gaming and how edge computing is revolutionizing the gaming industry.

Here's a quick episode breakdown:
Introductions
How do you move from technologist to CTO of a startup?
Introduction to Edgegap
How does Edgegap use edge computing for their clients in the gaming industry?
What other low-latency use cases does Edgegap solve?
What has changed in technologies for a solution like Edgegap to be feasible?
What does the Edgegap architecture look like?
What are microservices?
How did helping game studios modernize their titles?
How does Philip define the edge? Bonus: he describes what the future of the edge may look like.
What other technical advantages are there to using an edge platform such as Edgegap?
Does Edgegap use AI?
Tea Time! What will happen to virtual machines, especially with the VMware Broadcom acquisition?

Remember to subscribe and leave a review on your favorite podcast platform. Stay curious and keep exploring the world of technology with us!

Links:

https://www.linkedin.com/in/philipcoteqc

https://edgegap.com

https://edgegap.com/blog-en/the-power-of-edge-computing

https://edgegap.com/blog-en/overcoming-latency-unlocking-distributed-cloud-s-performance-for-game-servers

https://edgegap.com/blog-en/reintroducing-edgegap-s-smart-fleet-manager

More about our guest

Philip Cote is a seasoned professional with over two decades of unwavering dedication to the hosting industry. His career has been a journey from technical architecture to the senior manager role. He has been a critical contributor to establishing and optimizing multi-million-dollar hosting facilities, where he has harnessed the power of technology to propel businesses to new heights.

At SAP, Philip served a diverse clientele of hundreds of the biggest eCommerce websites, stretching across the globe. His mission has always been continuously exploring innovative business practices, guiding his clients/partners to adapt and thrive in an ever-evolving digital landscape.

In his current role at Edgegap, Philip stands at the forefront of new approaches, supporting game studios in crafting cutting-edge experiences for their players. With his expertise in Edge computing, he understands the transformative potential it holds for the gaming industry. By harnessing the capabilities of Edge computing and implementing efficient microservices strategies, he is helping game developers push the boundaries of what's possible, delivering seamless and low-latency gaming experiences that players eagerly seek.

Tech Aunties Season 2 Episode 9 Show Notes
Gaming on the edge
In this episode of Tech Aunties we're diving deep into a specific edge use case with our first international guest, Philip Cote, CTO at Edgegap. We'll discuss the use cases that Edgegap is currently working on, including online gaming and how edge computing is revolutionizing the gaming industry.
Here's a quick episode breakdown:
<ul>
<li>Introductions</li>
<li>How do you move from technologist to CTO of a startup?</li>
<li>Introduction to Edgegap</li>
<li>How does Edgegap use edge computing for their clients in the gaming industry?</li>
<li>What other low-latency use cases does Edgegap solve?</li>
<li>What has changed in technologies for a solution like Edgegap to be feasible?</li>
<li>What does the Edgegap architecture look like?</li>
<li>What are microservices?</li>
<li>How did helping game studios modernize their titles?</li>
<li>How does Philip define the edge? Bonus: he describes what the future of the edge may look like.</li>
<li>What other technical advantages are there to using an edge platform such as Edgegap?</li>
<li>Does Edgegap use AI?</li>
<li>Tea Time! What will happen to virtual machines, especially with the VMware Broadcom acquisition?</li>
</ul>
Remember to subscribe and leave a review on your favorite podcast platform. Stay curious and keep exploring the world of technology with us!
Links:
https://www.linkedin.com/in/philipcoteqc
https://edgegap.com
https://edgegap.com/blog-en/the-power-of-edge-computing
https://edgegap.com/blog-en/overcoming-latency-unlocking-distributed-cloud-s-performance-for-game-servers
https://edgegap.com/blog-en/reintroducing-edgegap-s-smart-fleet-manager
More about our guest
Philip Cote is a seasoned professional with over two decades of unwavering dedication to the hosting industry. His career has been a journey from technical architecture to the senior manager role. He has been a critical contributor to establishing and optimizing multi-million-dollar hosting facilities, where he has harnessed the power of technology to propel businesses to new heights.
At SAP, Philip served a diverse clientele of hundreds of the biggest eCommerce websites, stretching across the globe. His mission has always been continuously exploring innovative business practices, guiding his clients/partners to adapt and thrive in an ever-evolving digital landscape.
In his current role at Edgegap, Philip stands at the forefront of new approaches, supporting game studios in crafting cutting-edge experiences for their players. With his expertise in Edge computing, he understands the transformative potential it holds for the gaming industry. By harnessing the capabilities of Edge computing and implementing efficient microservices strategies, he is helping game developers push the boundaries of what's possible, delivering seamless and low-latency gaming experiences that players eagerly seek.

Gaming on the edge

Responsibility isn't a burden. Actually, it's freedom. Join us as we explore the freedoms that emerge when you take responsibility for your dreams and give yourself permission to succeed.

Sharon Seaberg Nabhan is founder of Sharon Seaberg Coaching: Igniting Joy and Purpose in Women's Lives Through Empowerment Coaching and Neuroscience-Based Strategies. Sharon helps her clients become influential and deeply fulfilled leaders in 10 weeks without sacrificing relationships.

She specializes in helping clients: 
Lead from a place of influence
Make imposter syndrome is a thing of the past
Uncover your unconscious commitments that are keeping you stuck
Have better job security because you excel at what you are doing
Authentically lead others from a place of confidence and clarity
Uncover your unique gifts and talents, so that your career becomes fun and easy
Be a high achiever, without high stress
Have sustainable energy and be seen as an invaluable leader
Absolve the pressure of being perfect and become a creative problem solver. By the end of the program, you will become the leader you were meant to be and have a complete life design and strategies to implement it

Helping accomplished women become influential and deeply fulfilled leaders in 10 weeks without working more and sacrificing their relationships by consciously designing their lives to get what they want.


You can follow Sharon on LinkedIn https://www.linkedin.com/in/sharonseabergnabhan/

Or join a free webinar: Learn the 3 Secrets to Finding Alignment and Unlocking Your Full Potential  Register at this link:  https://webinar.sharonseaberg.com/

Responsibility isn't a burden. Actually, it's freedom. Join us as we explore the freedoms that emerge when you take responsibility for your dreams and give yourself permission to succeed.
Sharon Seaberg Nabhan is founder of Sharon Seaberg Coaching: Igniting Joy and Purpose in Women's Lives Through Empowerment Coaching and Neuroscience-Based Strategies. Sharon helps her clients become influential and deeply fulfilled leaders in 10 weeks without sacrificing relationships.
She specializes in helping clients: 
<ul>
<li>Lead from a place of influence</li>
<li>Make imposter syndrome is a thing of the past</li>
<li>Uncover your unconscious commitments that are keeping you stuck</li>
<li>Have better job security because you excel at what you are doing</li>
<li>Authentically lead others from a place of confidence and clarity</li>
<li>Uncover your unique gifts and talents, so that your career becomes fun and easy</li>
<li>Be a high achiever, without high stress</li>
<li>Have sustainable energy and be seen as an invaluable leader</li>
<li>Absolve the pressure of being perfect and become a creative problem solver. By the end of the program, you will become the leader you were meant to be and have a complete life design and strategies to implement it</li>
</ul>
Helping accomplished women become influential and deeply fulfilled leaders in 10 weeks without working more and sacrificing their relationships by consciously designing their lives to get what they want.
 You can follow Sharon on LinkedIn <a href="https://www.linkedin.com/in/sharonseabergnabhan/">https://www.linkedin.com/in/sharonseabergnabhan/</a>
Or join a free webinar: Learn the 3 Secrets to Finding Alignment and Unlocking Your Full Potential  Register at this link:  <a href="https://webinar.sharonseaberg.com/">https://webinar.sharonseaberg.com/</a>

The Freedom of Responsibility

In this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on:
Morals vs. Ethics
The Marketing and Engineering Relationship
The Fallacy of 1 to 1 Marketing
The Ethics, Benefits, and Dangers of Programmatic Advertising
The Truth About Clicks 
The Problems with Startup Culture
And more...

Melinda Byerley is the CEO and founding partner of Fiddlehead Marketing, a virtual data-driven consultancy based in San Francisco. A seasoned Silicon Valley veteran, she has led teams at companies like eBay, PayPal, SecondLife/Linden Lab, and CheckPoint Software. Melinda is a pioneer in marketing analytics and an influencer in data privacy and ethics. In 2022, she refocused her career on AI for Marketing Analytics. Melinda founded and chairs the Data Privacy and Ethics Task Force for the Digital Analytics Association.  A contributing writer, guest lecturer, and host of the podcast "Stayin Alive in Tech," Melinda blends finance acumen with storytelling flair. When not charting the course of marketing's future, she's exploring bridge and snorkeling, or engaging with Claude, her new favorite LLM.

Social:

You can reach Melinda on:

LinkedIn: https://www.linkedin.com/in/melindab/

Or at: https://melindabyerley.com/

Substack: https://melindabyerley.substack.com/

You can listen to her podcast at the link below:

Stayin’ Alive in Tech: https://www.stayinaliveintech.com/

In this podcast, we explore the ethical questions of being a marketer in an economy driven by technology. Melinda leans on her years of experience as a marketer, technologist, and Silicon Valley resident to give us her perspectives on:
<ul>
<li>Morals vs. Ethics</li>
<li>The Marketing and Engineering Relationship</li>
<li>The Fallacy of 1 to 1 Marketing</li>
<li>The Ethics, Benefits, and Dangers of Programmatic Advertising</li>
<li>The Truth About Clicks </li>
<li>The Problems with Startup Culture</li>
<li>And more...</li>
</ul>
Melinda Byerley is the CEO and founding partner of Fiddlehead Marketing, a virtual data-driven consultancy based in San Francisco. A seasoned Silicon Valley veteran, she has led teams at companies like eBay, PayPal, SecondLife/Linden Lab, and CheckPoint Software. Melinda is a pioneer in marketing analytics and an influencer in data privacy and ethics. In 2022, she refocused her career on AI for Marketing Analytics. Melinda founded and chairs the Data Privacy and Ethics Task Force for the Digital Analytics Association.  A contributing writer, guest lecturer, and host of the podcast "Stayin Alive in Tech," Melinda blends finance acumen with storytelling flair. When not charting the course of marketing's future, she's exploring bridge and snorkeling, or engaging with Claude, her new favorite LLM.
Social:
You can reach Melinda on:
LinkedIn: <a href="https://www.linkedin.com/in/melindab/">https://www.linkedin.com/in/melindab/</a>
Or at: <a href="https://melindabyerley.com/">https://melindabyerley.com/</a>
Substack: <a href="https://melindabyerley.substack.com/">https://melindabyerley.substack.com/</a>
You can listen to her podcast at the link below:
Stayin’ Alive in Tech: <a href="https://www.stayinaliveintech.com/">https://www.stayinaliveintech.com/</a>

The road to Wussville - or Marketing's not so grand adventure

The Tech Aunties Podcast Seasons 1 & 2

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Tech Aunties Podcast Seasons 1 & 2

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