Meet the Tech Aunties

Hello world! Meet Angelia McFarland and Gina Rosenthal - the Tech Aunties. In our first episode we introduce ourselves, why we decided to start a podcast, and what we'll discuss in Season 1.  Who's ready to have tea with the Aunties? Don't forget to check out https://techaunties.com and follow us…

The road to Wussville - or Marketing's not so grand adventure

Marketing is a critical discipline to the success of any company but so much of our responsibility has been diffused across modern corporations it is almost impossible to deliver the value we know we bring. How did we get here?  Don't forget to check out https://techaunties.com and follow us on In…

What do we need to know about ChatGPT

In our first technology episode, we set the table to talk more about AI. Show notes: What is ChatGPT? We talk very high level about how generative AI tools work. GPT = generative pretrained transformer, so this is a pretty cool technical innovation. It's not a magical mystical new tool. We keep it…

AI Basics with Professor Wondernerd

Is AI is the killer app that came from the most recent round of digital transformation? If it is, what are the components of an AI workload? Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engineer at Dell Technologies, an adjunct professor of Technology at Kans…

It's OK to move on: the road from Wussville

In Part 1 of this Episode -- The Road to Wussville: Or Marketing's Not so Grand Adventrue -- we discussed how the marketing discipline has been diffused across the corporation and has lost much of the control and accountability that could be used to progress the discipline. In this episode, we mov…

Accepting the unacceptable standard

For all the focus we give innovation in corporate strategies, it’s clear that the new method of innovation is in the startup world. We live in an age where most large companies have a venture department that works to build a pipeline of innovative solutions for later acquisition or investment. Laun…

Computing needs of AI and the impact on the environment

What kind of compute does it take to train an AI model? And should we be concerned about the environmental impact? Professor Wondernerd (aka Tony Foster) is back for another Tech Auntie session with the deets. Our guest for this episode is Tony Foster. He’s a Sr. Principal Technical marketing engi…

Marketing is magic, and technical!

When marketers are left to create, they deliver results that seem magical. The allure of a great marketing campaign hides all the technical skill that was required to achieve the result…but that’s the objective. Join us as we explore the technical side of marketing and how the best marketers create…

Algorithms that do harm

For better or worse, we live in a time where algorithms rule the world. But what happens when algorithms do harm? This has been a concern for about a decade. Articles and books have been written to sound the alarm about the harms we will see if we jump with both feet into automating AI processes (s…

Marketers are the unsung heroes of technology evolution

When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved r…