Constant scratching, paw licking, face rubbing and recurring ear problems may be more than just fleas. On Style in the City, we speak to Dr Tarryn Dent, Business Unit Director: Companion Animals at Zoetis South Africa, about chronic allergic itch and atopic dermatitis in dogs. We explore the common causes of itching, when pet owners should see a veterinarian, why symptoms can keep returning, and how a multimodal approach can help manage allergic skin conditions.