Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles.

Shelf Life with Yumiko Kayahara

Ever wondered how a simple plush collectible became the must-have hype item in Singapore? In this episode of Shelf Life, we sit down with Natalie, the Head of Content at IMBA, to break down their massive, viral collaboration with artist CJ Hendry. From the chaotic flower market to the sold-out "Juju World" plushies, learn how exhibition merchandise has evolved from cheap souvenirs into high-status art collectibles.
Shelf Life with Yumiko Kayahara

Shelf Life is the most colourful addition to the SPH Radio originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is the most colourful addition to the SPH Radio originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life with Yumiko Kayahara

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Ever wondered how a simple plush collectible became the must-have hype item in Singapore? 

Why Everyone in Singapore Went Crazy for These Plushies!

In this episode, we sit down with Gregory, the Founding Partner of Imaginary Ones, to talk about their massive evolution. We dive into their shift toward physical toys to capture a younger audience, their cutting-edge AI content platform "Babio," and their plans for a major streaming platform partnership. Plus, watch us unbox the highly anticipated "Dumpling Darlings" collection!

In this episode, we sit down with Gregory, the Founding Partner of Imaginary Ones, to talk about their massive evolution. We dive into their shift toward physical toys to capture a younger audience, their cutting-edge AI content platform "Babio," and their plans for a major streaming platform partnership. Plus, watch us unbox the highly anticipated "Dumpling Darlings" collection!

Can a homegrown Singaporean NFT project become the next Disney or Sanrio? 

How did a childhood hobby turn into a high-stakes investment market? In this video, we sit down with a TCG shop owner and a returning collector to discuss why certain Pokémon cards are fetching five-digit prices. We break down the "Investor vs. Collector" ratio, the "Moonbreon" phenomenon, and why adult collectors are spending thousands to heal their inner child.

How did a childhood hobby turn into a high-stakes investment market? In this video, we sit down with a TCG shop owner and a returning collector to discuss why certain Pok&eacute;mon cards are fetching five-digit prices. We break down the "Investor vs. Collector" ratio, the "Moonbreon" phenomenon, and why adult collectors are spending thousands to heal their inner child.

How did a childhood hobby turn into a high-stakes investment market?

 Is Pokémon Trading Card Game the New Stock Market? 

What makes a card truly rare? We’re breaking down the hierarchy of TCG value, from "Double Rares" to the legendary "Pure Gold Serial" cards limited to just 99 copies worldwide. Learn how factors like character demand, low circulation, and hand-signed autographs from voice actors can skyrocket a card's price to $5,000. If you’re looking to "bling out" your deck or start a collection, these expert tips on protection and "pull ratios" are a must-watch.

What makes a card truly rare? We&rsquo;re breaking down the hierarchy of TCG value, from "Double Rares" to the legendary "Pure Gold Serial" cards limited to just 99 copies worldwide. Learn how factors like character demand, low circulation, and hand-signed autographs from voice actors can skyrocket a card's price to $5,000. If you&rsquo;re looking to "bling out" your deck or start a collection, these expert tips on protection and "pull ratios" are a must-watch.

What makes a card truly rare? We’re breaking down the hierarchy of TCG value. 

Why Everyone in Singapore Went Crazy for These Plushies!

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Shelf Life with Yumiko Kayahara

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