Shelf Life with Yumiko Kayahara
Shelf Life with Yumiko Kayahara
Playlist by Shelf Life with Yumiko KayaharaShelf Life is the most colourful addition to the SPH Radio originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. E…25 clip(s) in playlist
Can a homegrown Singaporean NFT project become the next Disney or Sanrio?
In this episode, we sit down with Gregory, the Founding Partner of Imaginary Ones, to talk about their massive evolution. We dive into their shift toward physical toys to capture a younger audience, their cutting-edge AI content platform "Babio," and their plans for a major streaming platform partn…
25:51
Is Pokémon Trading Card Game the New Stock Market?
How did a childhood hobby turn into a high-stakes investment market? In this video, we sit down with a TCG shop owner and a returning collector to discuss why certain Pokémon cards are fetching five-digit prices. We break down the "Investor vs. Collector" ratio, the "Moonbreon" phenomenon, and why …
52:44
Unboxing RARE TCG Hits! (We Found an SP Card!)
What makes a card truly rare? We’re breaking down the hierarchy of TCG value, from "Double Rares" to the legendary "Pure Gold Serial" cards limited to just 99 copies worldwide. Learn how factors like character demand, low circulation, and hand-signed autographs from voice actors can skyrocket a car…
30:48
Dungeons & Dragons 101: How to Start Your First Adventure
Curious about D&D but don't know a "natural 20" from a "dungeon master"? Join us as we break down the basics of tabletop role-playing games. We cover everything from character creation (yes, you can even be a whale shark!) to the core mechanics of storytelling and dice rolling. Whether you're a tot…
30:58
Why This Toy Is Reselling for 10X Its Original Price! (Featuring Juce Gace)
In this episode, Artist Julian, known globally as Juce Gace, addresses the insane resale market for his "A Wood Awakening" collection. We discuss the craftsmanship of different materials like resin and porcelain, his experience with "stalker" collectors in Beijing, and why he identifies as a "misch…
29:25
The Magical World of Mumbot: Creating a "Creepy Cute" Universe
What does it take to build an international art brand? Meet Mumbot, the visionary artist behind Mumbot World! From her early days in 2008 to her latest digital and vinyl toy collaborations, she’s building a universe rooted in nature and imagination.
25:33
The Artist Who Makes Gods Pick Their Noses: Meet Poyun Wang
Nothing is sacred in the world of Poyun Wang (Boho). Join us for a quick look inside the mind of the artist reimagining gods, icons, and pop culture through playful satire. Shelf Life with Yumiko Kayahara
31:55
The YoYo Legends of Singapore
The YoYo is back, and it's no longer just a primary school toy! Meet the dedicated players who have transformed the simple YoYo into a competitive sport, creative art form, and lifelong passion in Singapore.
36:13
Tokidoki's Creator Reveals ALL: From Doodles to Global Empire!
Join Yumiko on Shelf Life as she sits down with Simone, the artist, co-founder, and co-owner of the global phenomenon, Tokidoki! Celebrating 20 years in business, Simone shares the incredible story of how his doodles grew into an empire.12 Discover the diverse inspirations behind the iconic Tokido…
25:22
What Makes Tamiya So Addictive?
In this episode of Shelf Life, we’re diving deep into the world of Tamiya. From the satisfying "click" of a perfect fit to the nostalgia of our very first kits, we discuss why Tamiya remains the gold standard in the hobby world. Whether you’re into RC cars, static scale models, or Mini 4WD, there’s…
28:12