Shelf Life with Yumiko Kayahara
Shelf Life with Yumiko Kayahara
Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into …Social links:
Step inside the life of Singapore’s #1 Harry Potter fan
Yumiko sits down with Singapore’s #1 Harry Potter fan to explore how one story became a lifelong obsession. From magical moments to rare collectibles, this episode dives deep into the fandom, the memories, and the magic that never left.
21:32
From a small toy store to a pop culture powerhouse
From a small toy shop to a beloved haven for collectors and fans across generations. Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. ✨
33:50
This man has more Ironman suits than Tony Stark!
Yumiko chats with Singapore’s very own Iron Man Collector, Terence Tee — the man who might just have more suits than Tony Stark himself. 🦾 Possibly the world’s largest collector of Iron Man figures, Terence shares how it all began, the story behind his very first piece, and the creative concept be…
24:24
Screens vs Playtime: Finding the Balance with Querios
With kids spending more hours on screens and attention spans getting shorter, what role do toys still play in childhood? In this episode, we chat with Peter, Business Director at Querios Pte Ltd, about the importance of keeping play tangible, finding balance in a digital world, and why parents shou…
24:24
Turning Ideas into Icons with Mighty Jaxx
Yumiko speaks with Mighty Jaxx’s Chief Investment Officer and Art Director, Samantha Sim, about how the brand collaborates with Singaporean artists to bring their creative visions to life—transforming designs into physical products that fans around the world recognise and love. They also share how …
32:37
Inside the 501st: Star Wars Fandom & Costume Crafting
On this episode of #ShelfLife, Yumiko sits down with Star Wars superfans Shyam the Collector and Ray to uncover the truth about the 501st Garrison — from the meticulous work behind each screen-accurate costume to the passion that fuels this global fan community. 🌌✨ What does it take to join the ra…
30:37
Winnie the Pooh & Mental Health Theories
Is your fave childhood crew secretly a crash course in psychology? 🧠 On this episode of #ShelfLife, Yumiko sits down with actor Daniel Ang to break down the surprising mental health themes hidden in Winnie the Pooh — from Pooh’s food fixations to Piglet’s panic spirals and Eeyore’s eternal gloom. …
22:24
Teeny Pops, Massive Buzz?! Inside the Bitty Pop Craze
They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers. Why are these pocket-sized Funko figurines flying off shelves? From fan…
20:17
Blind Boxes, Big Hype?! Inside the Pop Mart Phenomenon
What’s cute, collectible, and causing major queue chaos? POP MART. 🎁🧸 In this episode of #ShelfLife, Yumiko unwraps the booming world of designer blind box toys—where every pull is a surprise and the hunt is half the fun. From rare chases to cult characters, find out why fans across the globe (an…
25:11
Minting magic that’s more than just pocket change!
Coins and banknotes aren’t just for spending—they’re tiny pieces of history! 🪙✨ In this episode of #ShelfLife, Yumiko explores the world of special issue memorabilia coins and banknotes with Mr Yip Pak Ling, Mint Director at the Singapore Mint. From commemorative designs to exclusive limited editi…
29:07