The podcast industry is ready for more Black creators, startup founders, and executives. This will take a village, it requires allyship, intentionality, and strategic partnership.   

Credits:
Written by Lloyd George
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

The podcast industry is ready for more Black creators, startup founders, and executives. This will take a village, it requires allyship, intentionality, and strategic partnership.   
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://lloydnotgeorge.com/">Lloyd George</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Black Podcasts: An Untapped Ownership Opportunity

Today’s #GoodData͏📊looks at how non-US markets are driving spoken word audio consumption and why, for publishers playing the long game, having a plan to draw in global audiences will be necessary for sustaining growth. Pack your SPF because, like the French Riviera in July, podcast listening is heating up everywhere. 

Credits:
Written by Caila Litman
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Today’s #GoodData͏📊looks at how non-US markets are driving spoken word audio consumption and why, for publishers playing the long game, having a plan to draw in global audiences will be necessary for sustaining growth. Pack your SPF because, like the French Riviera in July, podcast listening is heating up everywhere. 
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://www.linkedin.com/in/cailalitman">Caila Litman</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Pods Heard Round The World | Caila Litman

Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting.

Credits:
Written by Bryan Barletta
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/bryanbarletta">Bryan Barletta</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Summer of Programmatic | Bryan Barletta

What a Baja Chicken Salad can teach us about the dangers of super-serving your current podcast audience.

Credits:
Written by Tom Webster
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

What a Baja Chicken Salad can teach us about the dangers of super-serving your current podcast audience.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/tomwebster">Tom Webster</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Who Doesn’t Like Pizza? | Tom Webster

How Kast Media used two top-10 launches to provide a guidebook to podcast marketing via cross-promotions—from the beginning of the planning phase to launch week.

Credits:
Written by Harris Lane
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

How Kast Media used two top-10 launches to provide a guidebook to podcast marketing via cross-promotions—from the beginning of the planning phase to launch week.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://www.linkedin.com/in/harrislane/">Harris Lane</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Start to Finish—Cross Promotional Launch Plan | Harris Lane

Podcast discoverability is one of those problems that seems to plague podcasting but actually only plagues individual podcasters. A subtle difference, but an important one. In this episode of #GoodData, we’ll dig into the data of what tactics are showing results.

Credits:
Written by Caila Litman
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Podcast discoverability is one of those problems that seems to plague podcasting but actually only plagues individual podcasters. A subtle difference, but an important one. In this episode of #GoodData, we&rsquo;ll dig into the data of what tactics are showing results.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://www.linkedin.com/in/cailalitman">Caila Litman</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

The Latest Data On Podcast Discoverability | Caila Litman

As monetization opportunities begin to expand all across the podcast industry for publishers, we need to start focusing on creating tools that allow ad buyers a more seamless buying experience while providing them the ability to execute from their own central tools.

Credits:
Written by Bryan Barletta
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

As monetization opportunities begin to expand all across the podcast industry for publishers, we need to start focusing on creating tools that allow ad buyers a more seamless buying experience while providing them the ability to execute from their own central tools.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/bryanbarletta">Bryan Barletta</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Enabling Buyers Through Adtech | Bryan Barletta

There are multiple ways to estimate the audience of a podcast. But which is the right way? Is there a right way? Tom Webster looks at three recent podcast rankers and what we can learn from comparing them.

Credits:
Written by Tom Webster
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

There are multiple ways to estimate the audience of a podcast. But which is the right way? Is there a right way? Tom Webster looks at three recent podcast rankers and what we can learn from comparing them.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/evoterra">Tom Webster</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

A Tale Of Three Rankers | Tom Webster

Podcasting already has its share of great podcast events. But here at Sounds Profitable, we think there’s room for more. So this summer, we’re putting our money where our mouths are and are happy to make this exciting announcement for an event that we know you’re going to love to attend.

Credits:
Written by Bryan Barletta
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Podcasting already has its share of great podcast events. But here at Sounds Profitable, we think there&rsquo;s room for more. So this summer, we&rsquo;re putting our money where our mouths are and are happy to make this exciting announcement for an event that we know you&rsquo;re going to love to attend.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/bryanbarletta">Bryan Barletta</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Announcing Podcasting’s Business Leaders Summit | Bryan Barletta

Sounds Profitable’s resident researcher Tom Webster makes an impassioned plea to everyone releasing research in and around the podcasting space: do better with transparency about the methodologies used.

Credits:
Written by Tom Webster
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sounds Profitable&rsquo;s resident researcher Tom Webster makes an impassioned plea to everyone releasing research in and around the podcasting space: do better with transparency about the methodologies used.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/tomwebster/">Tom Webster</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Do You Know Where Your Data Has Been? | Tom Webster

Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads.

Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.

Sounds Profitable: Narrated Articles

Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.

Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.

Sounds Profitable: Narrated Articles

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