How Kast Media used two top-10 launches to provide a guidebook to podcast marketing via cross-promotions—from the beginning of the planning phase to launch week.

Credits:
Written by Harris Lane
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

How Kast Media used two top-10 launches to provide a guidebook to podcast marketing via cross-promotions—from the beginning of the planning phase to launch week.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://www.linkedin.com/in/harrislane/">Harris Lane</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads.

Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.

Sounds Profitable: Narrated Articles

Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.

Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry more accessible to everyone, and this podcast feed is an extension of that. Each episode is a human-narrated version of the articles we publish on our site and in our newsletter, typically voiced by the author.

Start to Finish—Cross Promotional Launch Plan | Harris Lane

The podcast industry is ready for more Black creators, startup founders, and executives. This will take a village, it requires allyship, intentionality, and strategic partnership.   

Credits:
Written by Lloyd George
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

The podcast industry is ready for more Black creators, startup founders, and executives. This will take a village, it requires allyship, intentionality, and strategic partnership.   
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://lloydnotgeorge.com/">Lloyd George</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Black Podcasts: An Untapped Ownership Opportunity

Today’s #GoodData͏📊looks at how non-US markets are driving spoken word audio consumption and why, for publishers playing the long game, having a plan to draw in global audiences will be necessary for sustaining growth. Pack your SPF because, like the French Riviera in July, podcast listening is heating up everywhere. 

Credits:
Written by Caila Litman
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Today’s #GoodData͏📊looks at how non-US markets are driving spoken word audio consumption and why, for publishers playing the long game, having a plan to draw in global audiences will be necessary for sustaining growth. Pack your SPF because, like the French Riviera in July, podcast listening is heating up everywhere. 
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="https://www.linkedin.com/in/cailalitman">Caila Litman</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Pods Heard Round The World | Caila Litman

Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting.

Credits:
Written by Bryan Barletta
Copy editing by Evo Terra
Audio engineering by Evo Terra
Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting.
<hr>
Credits:
<ul>
<li aria-level="1">Written by <a href="http://linkedin.com/in/bryanbarletta">Bryan Barletta</a></li>
<li aria-level="1">Copy editing by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Audio engineering by <a href="http://linkedin.com/in/evoterra">Evo Terra</a></li>
<li aria-level="1">Sounds Profitable theme written by <a href="https://www.timcameronmusic.com/">Tim Cameron</a></li>
</ul>
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit<a href="https://soundsprofitable.com/"> soundsprofitable.com</a>.

Start to Finish—Cross Promotional Launch Plan | Harris Lane

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