Sounds Profitable: Narrated Articles
Sounds Profitable: Narrated Articles
Sounds Profitable is a weekly newsletter that covers both strategic and tactical changes to the business side of podcasting. Articles cover a range of topics, from podcast adtech to new revenue models to innovative business initiatives and is read by senior podcasting industry management, including CEOs and divisional heads. Our mission is not to make the information from the podcasting industry m…Social links:
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Black Podcasts: An Untapped Ownership Opportunity
The podcast industry is ready for more Black creators, startup founders, and executives. This will take a village, it requires allyship, intentionality, and strategic partnership. Credits: Written by Lloyd George Copy editing by Evo Terra Audio engineering by Evo Terra Sounds Profitable theme w…
11:53
Pods Heard Round The World | Caila Litman
Today’s #GoodData͏📊looks at how non-US markets are driving spoken word audio consumption and why, for publishers playing the long game, having a plan to draw in global audiences will be necessary for sustaining growth. Pack your SPF because, like the French Riviera in July, podcast listening is he…
09:11
Summer of Programmatic | Bryan Barletta
Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting. Credits: Written by Bryan Barletta …
09:12
Who Doesn’t Like Pizza? | Tom Webster
What a Baja Chicken Salad can teach us about the dangers of super-serving your current podcast audience. Credits: Written by Tom Webster Copy editing by Evo Terra Audio engineering by Evo Terra Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of …
15:10
Start to Finish—Cross Promotional Launch Plan | Harris Lane
How Kast Media used two top-10 launches to provide a guidebook to podcast marketing via cross-promotions—from the beginning of the planning phase to launch week. Credits: Written by Harris Lane Copy editing by Evo Terra Audio engineering by Evo Terra Sounds Profitable theme written by Tim Cameron …
07:01
The Latest Data On Podcast Discoverability | Caila Litman
Podcast discoverability is one of those problems that seems to plague podcasting but actually only plagues individual podcasters. A subtle difference, but an important one. In this episode of #GoodData, we’ll dig into the data of what tactics are showing results. Credits: Written by Caila Litman C…
13:12
Enabling Buyers Through Adtech | Bryan Barletta
As monetization opportunities begin to expand all across the podcast industry for publishers, we need to start focusing on creating tools that allow ad buyers a more seamless buying experience while providing them the ability to execute from their own central tools. Credits: Written by Bryan Barle…
08:47
A Tale Of Three Rankers | Tom Webster
There are multiple ways to estimate the audience of a podcast. But which is the right way? Is there a right way? Tom Webster looks at three recent podcast rankers and what we can learn from comparing them. Credits: Written by Tom Webster Copy editing by Evo Terra Audio engineering by Evo Terra Sou…
15:07
Announcing Podcasting’s Business Leaders Summit | Bryan Barletta
Podcasting already has its share of great podcast events. But here at Sounds Profitable, we think there’s room for more. So this summer, we’re putting our money where our mouths are and are happy to make this exciting announcement for an event that we know you’re going to love to attend. Credits: …
07:45
Do You Know Where Your Data Has Been? | Tom Webster
Sounds Profitable’s resident researcher Tom Webster makes an impassioned plea to everyone releasing research in and around the podcasting space: do better with transparency about the methodologies used. Credits: Written by Tom Webster Copy editing by Evo Terra Audio engineering by Evo Terra Sounds…
11:35