There are multiple ways to estimate the audience of a podcast. But which is the right way? Is there a right way? Tom Webster looks at three recent podcast rankers and what we can learn from comparing them.

Credits:

• Written by Tom Webster
• Copy editing by Evo Terra
• Audio engineering by Evo Terra
• Sounds Profitable theme written by Tim Cameron

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.