“That sounds exactly like what I need. Send me the details.” You do. Then silence.

Before you question your price or rewrite your offer, consider what that potential client took away from your conversation.

In this episode, Cathy Smith shares how she walked away from one car dealership and bought the same product from another. The difference offers a valuable lesson for coaches whose promising enquiries go quiet.

Explore the three kinds of trust behind a coaching decision: trust in you, your process and themselves. Learn how to help potential clients picture working with you, make room for their unspoken questions and agree on a clear next step.

They felt understood. Did they leave understanding?

🎧 Listen now and take one practical idea into your next client conversation.

&ldquo;That sounds exactly like what I need. Send me the details.&rdquo; You do. Then silence.
Before you question your price or rewrite your offer, consider what that potential client took away from your conversation.
In this episode, Cathy Smith shares how she walked away from one car dealership and bought the same product from another. The difference offers a valuable lesson for coaches whose promising enquiries go quiet.
Explore the three kinds of trust behind a coaching decision: trust in you, your process and themselves. Learn how to help potential clients picture working with you, make room for their unspoken questions and agree on a clear next step.
They felt understood. Did they leave understanding?
🎧 Listen now and take one practical idea into your next client conversation.

Small Business Talk for Coaches with Cathy Smith

Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business.

🎙 Weekly episodes
📈 Practical tips and tools
🤝 Built for coaches like you

Need help growing your business?
Get free resources, the book, and program at
coachesmarketingroadmap.com.au

Follow for updates and fresh episodes.

Small Business Talk for Coaches with Cathy Smith
Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business.
🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you
Need help growing your business? Get free resources, the book, and program at <a href="https://coachesmarketingroadmap.com.au" data-start="575" data-end="647">coachesmarketingroadmap.com.au</a>
Follow for updates and fresh episodes.

Small Business Talk Podcast For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more. If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you're an experienced coach not seeing the results you desire, this podcast is for you.

Small Business Talk For Coaches With Cathy Smith

Small Business Talk For Coaches

“That sounds exactly like what I need. Send me the details.” You do. Then silence.  Before you question your price or rewrite your offer, consider what that potential client took away from your conversation.  In this episode, Cathy Smith shares how she walked away from one car dealership and bought the same product from another. The difference offers a valuable lesson for coaches whose promising enquiries go quiet.  Explore the three kinds of trust behind a coaching decision: trust in you, your process and themselves. Learn how to help potential clients picture working with you, make room for their unspoken questions and agree on a clear next step.  They felt understood. Did they leave understanding?  🎧 Listen now and take one practical idea into your next client conversation.

They Are Interested in Coaching. Why Haven't They Booked?

You can post consistently on LinkedIn and still hear crickets.

Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy.

In this episode, Cathy Smith is joined by LinkedIn and marketing growth expert Sarah Hughes to unpack what actually creates client conversations on LinkedIn.

They talk about building the right network, using shared connections, strengthening your profile, reaching out without awkward cold DMs and creating content that sounds like you rather than a marketing department.

You will also hear why your LinkedIn profile matters beyond LinkedIn itself and how the right strategy can help people find you through Google and AI search.

🎧 Stop waiting for the algorithm to find you. Start using LinkedIn as the relationship building tool it was meant to be.

You can post consistently on LinkedIn and still hear crickets.
Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy.
In this episode, Cathy Smith is joined by LinkedIn and marketing growth expert Sarah Hughes to unpack what actually creates client conversations on LinkedIn.
They talk about building the right network, using shared connections, strengthening your profile, reaching out without awkward cold DMs and creating content that sounds like you rather than a marketing department.
You will also hear why your LinkedIn profile matters beyond LinkedIn itself and how the right strategy can help people find you through Google and AI search.
🎧 Stop waiting for the algorithm to find you. Start using LinkedIn as the relationship building tool it was meant to be.

You can post consistently on LinkedIn and still hear crickets.  Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy.  In this episode, Cathy Smith is joined by LinkedIn and marketing growth expert Sarah Hughes to unpack what actually creates client conversations on LinkedIn.  They talk about building the right network, using shared connections, strengthening your profile, reaching out without awkward cold DMs and creating content that sounds like you rather than a marketing department.  You will also hear why your LinkedIn profile matters beyond LinkedIn itself and how the right strategy can help people find you through Google and AI search.  🎧 Stop waiting for the algorithm to find you. Start using LinkedIn as the relationship building tool it was meant to be.

Stop Waiting for the LinkedIn Algorithm to Find You

Your marketing may not be failing. You may just be starving it of the conditions it needs to grow.

In this episode of Small Business Talk for Coaches, Cathy shares a lesson from two veggie beds growing side by side. Same soil. Same seedlings. Same care. One thrived. One struggled. The difference was sunlight.

And that is exactly what can happen with your marketing.

Before you ditch the strategy, change platforms or chase another shiny tactic, look at what is happening around it. Is your message clear? Are enough people seeing it? Are you being consistent? Is your marketing actually leading people into conversations?

🎧 Listen in before you throw out a strategy that may simply need more light.

What part of your marketing is sitting in the shade?

Your marketing may not be failing. You may just be starving it of the conditions it needs to grow.
In this episode of Small Business Talk for Coaches, Cathy shares a lesson from two veggie beds growing side by side. Same soil. Same seedlings. Same care. One thrived. One struggled. The difference was sunlight.
And that is exactly what can happen with your marketing.
Before you ditch the strategy, change platforms or chase another shiny tactic, look at what is happening around it. Is your message clear? Are enough people seeing it? Are you being consistent? Is your marketing actually leading people into conversations?
🎧 Listen in before you throw out a strategy that may simply need more light.
What part of your marketing is sitting in the shade?

Your marketing may not be failing. You may just be starving it of the conditions it needs to grow.  In this episode of Small Business Talk for Coaches, Cathy shares a lesson from two veggie beds growing side by side. Same soil. Same seedlings. Same care. One thrived. One struggled. The difference was sunlight.  And that is exactly what can happen with your marketing.  Before you ditch the strategy, change platforms or chase another shiny tactic, look at what is happening around it. Is your message clear? Are enough people seeing it? Are you being consistent? Is your marketing actually leading people into conversations?  🎧 Listen in before you throw out a strategy that may simply need more light.  What part of your marketing is sitting in the shade?

Why Your Marketing is Not Growing

You know you are good at coaching. Your clients get results and they love working with you. Why, then, does attracting consistent clients still feel so hard?

The problem is not your coaching ability. Being an excellent coach and knowing how to build a successful coaching business require different skills.

In this episode, Cathy reveals why visibility alone is not enough, why your warm network holds more opportunities than you realise and how clearer messaging, real conversations and consistent follow up can turn interest into clients.

If you are tired of posting, waiting and wondering what you are doing wrong, this episode will show you where to focus next.

🎧 Listen now and discover the practical business skills that help good coaches get clients.

You know you are good at coaching. Your clients get results and they love working with you. Why, then, does attracting consistent clients still feel so hard?
The problem is not your coaching ability. Being an excellent coach and knowing how to build a successful coaching business require different skills.
In this episode, Cathy reveals why visibility alone is not enough, why your warm network holds more opportunities than you realise and how clearer messaging, real conversations and consistent follow up can turn interest into clients.
If you are tired of posting, waiting and wondering what you are doing wrong, this episode will show you where to focus next.
🎧 Listen now and discover the practical business skills that help good coaches get clients.

You know you are good at coaching. Your clients get results and they love working with you. Why, then, does attracting consistent clients still feel so hard?  The problem is not your coaching ability. Being an excellent coach and knowing how to build a successful coaching business require different skills.  In this episode, Cathy reveals why visibility alone is not enough, why your warm network holds more opportunities than you realise and how clearer messaging, real conversations and consistent follow up can turn interest into clients.  If you are tired of posting, waiting and wondering what you are doing wrong, this episode will show you where to focus next.  🎧 Listen now and discover the practical business skills that help good coaches get clients.

They Are Interested in Coaching. Why Haven't They Booked?

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