You can spend hours learning AI, building automations and creating content. But are you actually getting more coaching clients, or have you just found another way to keep yourself busy?

What if you could hand over your marketing, keep your business running and spend more time doing the coaching you love?

In Episode 373 of Small Business Talk for Coaches, Cathy Smith talks with Carmen Williams from Global Teams about using AI and virtual assistants (VAs) to get more done without doing everything yourself.

Carmen shares why she believes marketing consistency is her team's responsibility, not hers, and how she uses AI to make her team more effective rather than replace them.

They explore what coaches should delegate first, why you only need to understand enough about AI to know what to hand over and how to avoid getting distracted by every exciting new tool.

But there is a bigger question. As AI takes on more of the work, are we at risk of losing the personal connections that make coaching so valuable?

AI can help you do more, but it is the human connection that makes the difference.

🎧 Listen now and discover how to work smarter without losing the human touch.