How to Use AI and VAs Without Losing the Human Touch with Cathy Smith and Carmen Williams

You can spend hours learning AI, building automations and creating content. But are you actually getting more coaching clients, or have you just found another way to keep yourself busy? What if you could hand over your marketing, keep your business running and spend more time doing the coaching yo…

Why do you forget your coaching skills when you start marketing?

You help your clients recognise their limiting beliefs, challenge their thinking and take action. So why are you sitting at your computer rewriting the same social media post for the fifth time? As a coach, you already know how to listen, connect and ask powerful questions. Yet the moment you star…

You Know What to Do. So Why Aren't You Doing It

Would you let your coaching clients get away with the excuses you make to yourself? You know you need to follow up, reconnect with people and make time for marketing. You coach others through the same hesitation. Yet your own email stays unsent and the time you set aside for your business goes to …

How to Use AI to Create Webinars That Actually Connect

How to Use AI to Create Webinars That Actually Connect | Episode 370 AI can help you create a webinar in a fraction of the time. But will anyone actually want to attend it, stay engaged or take the next step towards working with you? With AI making content creation easier than ever, webinars are …

When AI gives you everything except what you need

I asked AI to save me time. Instead, it sent me down a rabbit hole that cost me an hour and nearly my sanity! More ideas. More suggestions. More enthusiastic encouragement. And absolutely no closer to what I actually needed. Sound familiar? In this episode of Small Business Talk for Coaches, I s…

How to Show Your Coaching Expertise Without Bragging

“I am just a coach.” How often do you play down your expertise because you don’t want to sound as though you are bragging? What feels ordinary to you could be exactly what a potential client needs. Your qualifications tell people what you have studied. Your stories, insights and experience help t…

They Are Interested in Coaching. Why Haven't They Booked?

“That sounds exactly like what I need. Send me the details.” You do. Then silence. Before you question your price or rewrite your offer, consider what that potential client took away from your conversation. In this episode, Cathy Smith shares how she walked away from one car dealership and bought…

Stop Waiting for the LinkedIn Algorithm to Find You

You can post consistently on LinkedIn and still hear crickets. Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy. In this episode, Cathy Smit…

Why Your Marketing is Not Growing

Your marketing may not be failing. You may just be starving it of the conditions it needs to grow. In this episode of Small Business Talk for Coaches, Cathy shares a lesson from two veggie beds growing side by side. Same soil. Same seedlings. Same care. One thrived. One struggled. The difference w…

Why Good Coaches Still Struggle to Get Clients

You know you are good at coaching. Your clients get results and they love working with you. Why, then, does attracting consistent clients still feel so hard? The problem is not your coaching ability. Being an excellent coach and knowing how to build a successful coaching business require different…