You can post consistently on LinkedIn and still hear crickets.

Because posting is only one part of the puzzle. If you are waiting for the algorithm to put your content in front of the right people at exactly the right time, you are relying on hope rather than strategy.

In this episode, Cathy Smith is joined by LinkedIn and marketing growth expert Sarah Hughes to unpack what actually creates client conversations on LinkedIn.

They talk about building the right network, using shared connections, strengthening your profile, reaching out without awkward cold DMs and creating content that sounds like you rather than a marketing department.

You will also hear why your LinkedIn profile matters beyond LinkedIn itself and how the right strategy can help people find you through Google and AI search.

🎧 Stop waiting for the algorithm to find you. Start using LinkedIn as the relationship building tool it was meant to be.