Shift Forward Health
What Consumers Want
Playlist by Shift Forward HealthWhat Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key heal…Follow the podcast:
3 clip(s) in playlist
How Different is Marketing in Healthcare Anyway?
Join host Stephanie Douglass as she speaks with former CMO of Bed Bath & Beyond and current CMO at Atlantic Health System, Eric Steinberger. We also hear from consumers on what empathy means to them as we gear up to launch MDRG's 4-part empathy series: Elevate Your Brand with Empathy. This show is…
29:37
Where Engagement Fits In the Experience Equation
Disruptors see engagement as a leading indicator to revenue. So why does it feel so hard to execute sometimes? Join host Stephanie Douglass as she dives deep on engagement strategies. We go out to the public and ask them what they think about when they hear the term "brand engagement" MDRG’s Maggi…
24:21
How Providers and Disruptors Treat Patients as Consumers
Welcome to our jam-packed first episode! Join host Stephanie Douglass as she guides us through a deep dive into consumer experience. We go out to the public and ask them about their biggest pain point when it comes to their healthcare experiences. We go in depth with a provider organization and a …
23:25