Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on. 

All that, plus the Flava of the Week about University of Rochester Medical Center’s innovative way to bring healthcare to bank branches. How is URMC using unconventional partnerships to improve access in rural communities, and what other solutions can we discover as we follow their lead with more collective problem solving? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#310)